Customer retention vs customer acquisition. Which is better for business? Should you focus your energies on acquiring new customers, or keeping the ones you’ve got?
Are you customer-centric? Why customer experience design is the new normal We look a little closer at what CX design is, and why customer experience is fast becoming more important than the product itself
Student Profile: Kym used her time between full time jobs to up-skill in CXKym recognised a need to deepen her knowledge of CX strategy
Meet the mentor | Jenny Yan, Senior Experience Designer at UniSuperHere's how Jenny went from a career as an architecture to a design strategist with a passion for user experience.