Graduate Certificate of Product Management
A product management qualification for managers and business professionals. Learn to combine business, technology & design know-how to take products from strategy through to delivery.
- Human-centred design thinking
- Pricing, tracking KPIs & financial metrics
- Customer journey mapping methodologies
- Competitor analysis and product market fit
- Go-to-market strategies
- Strategic product marketing
- UAT and prototyping
- Agile product workflows
- Digital leadership and stakeholder management
- Build a product roadmap
- Develop a go-to-market strategy
- Design customer centric experiences
- Deliver a business case
- Communication plans to bring cross-functional teams together
Focus on the fundamentals of product and business strategy, and how this applies to the development of products that meet customer and market needs. You will learn how to identify and critically evaluate market opportunities, analyse success factors for products, complete risk impact assessments and build commercial models.
This course introduces you to the practices required to develop and manage a product. You will be analysing marketing and sales strategies, defining value propositions and product goals, and setting up product tooling systems. You will become familiar with product roadmap tools by creating a product roadmap comprising development and Go-To-Market elements.
Delve into the specifics of UX and iterative workflows and master the fundamentals of User Acceptance Testing, map customer journeys and discover the latest digital prototyping trends. Measuring, analysing and interpreting customer success data will be central to this course, and how these insights can be utilised to improve products.
RMIT Online Future Skills are up-to-the-minute, industry led modules that focus on important capability areas for a product manager. Chose one of the following RMIT Online Future Skills courses: Digital Leadership + Digital Marketing Strategy or Digital Leadership + Digital Delivery with Agile
Your learning team
Dr Kevin Argus
Program Manager, RMIT
Subject Matter Expert, Product Anonymous
Student Success Advisor
Tribe Agile Coach, Telstra
Senior Strategic Marketing Manager (APAC), Eventbrite
Why choose RMIT Online
RMIT Online offers a world-class education that delivers work-ready skills and knowledge to transform your career
The freedom of online learning means you can study around your work and life commitments. It's the same qualification, but built around your schedule.
Real world skills
Our courses and degrees are all about practical learning. Get job-ready skills you can actually apply or build a portfolio to show future employers.
We work closely with leading industry partners to make sure our courses are relevant for the future of work.
Studying online doesn't mean you are studying alone. You'll join a powerful global network of peers, academics and industry experts.
Take advantage of the team of RMIT Online staff who are there to help you along your journey.
Your skills will be rigorously assessed and recognised by one of Australia's most innovative and respected technology institutions, not to mention employers in the field.
An Australian bachelor degree or equivalent, or higher level qualification, from a recognised tertiary institution.
Failing a bachelor degree or equivalent, you may be considered for the Graduate Certificate if you have a minimum of 5-years full-time equivalent work experience. Applicants will need to submit a curriculum vitae (CV).