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Graduate Certificate of Product Management

A product management qualification for managers and business professionals. Learn to combine business, technology & design know-how to take products from strategy through to delivery.

Number of courses



12 months (accelerate in 6 months)

Next intake

8 Jul 2019

7 Oct 2019

Co-created with

Industry partner Industry partner

Program Overview

What you learn
  • Human-centred design thinking
  • Pricing, tracking KPIs & financial metrics
  • Customer journey mapping methodologies
  • Competitor analysis and product market fit
  • Go-to-market strategies
  • Strategic product marketing
  • UAT and prototyping
  • Agile product workflows
  • Digital leadership and stakeholder management
What you create
  • Build a product roadmap
  • Develop a go-to-market strategy
  • Design customer centric experiences
  • Deliver a business case
  • Communication plans to bring cross-functional teams together

Program Courses

Product and Business Strategy

Focus on the fundamentals of product and business strategy, and how this applies to the development of products that meet customer and market needs. You will learn how to identify and critically evaluate market opportunities, analyse success factors for products, complete risk impact assessments and build commercial models. 

Product Development and Operations

This course introduces you to the practices required to develop and manage a product. You will be analysing marketing and sales strategies, defining value propositions and product goals, and setting up product tooling systems. You will become familiar with product roadmap tools by creating a product roadmap comprising development and Go-To-Market elements.

Product Design and Customer Experience

Delve into the specifics of UX and iterative workflows and master the fundamentals of User Acceptance Testing, map customer journeys and discover the latest digital prototyping trends. Measuring, analysing and interpreting customer success data will be central to this course, and how these insights can be utilised to improve products.

Future Skills Elective

RMIT Online Future Skills are up-to-the-minute, industry led modules that focus on important capability areas for a product manager. Chose one of the following RMIT Online Future Skills courses: Digital Leadership + Digital Marketing Strategy or Digital Leadership + Digital Delivery with Agile

Digital Leadership + Digital Marketing
Digital Leadership + Digital Delivery with Agile

Your learning team

Dr Kevin Argus logo

Dr Kevin Argus

Program Manager, RMIT
Dr Kevin Argus is a strategic marketer with extensive experience helping students and organisation achieve their goals through practical innovation. Kevin has received numerous teaching awards and is committed to collaborating with students to help them apply their learning, using live industry projects to develop skills and capabilities personally and professionally for their career advancements.
Liz Blink logo

Liz Blink

Subject Matter Expert, Product Anonymous
Liz is a born and bred academic, with a constant drive to support the needs of the customer. She is co-founder of Product Anonymous, a Victorian-based community of product management professionals who meet regularly to discuss innovation within the industry, or related fields (like UX). Liz was also recognised as a top community builder in the 2017 & 2018 Leading Women in Product in Australia & NZ.
Jennifer Morinaka logo

Jennifer Morinaka

Student Success Advisor
Our student success advisors are your first point of contact for non-academic support. To ensure that you have a valuable experience with RMIT Online, they're here to assist you with one-to-one coaching, tips on how to successfully study online, free study resources and access to RMIT services (such as counselling and career services).
Gabor Devenyi logo

Gabor Devenyi

Tribe Agile Coach, Telstra
Gabor is passionate about adding business and customer value through agile practices. He is an enthusiastic person with extensive experience across different business areas and industries. Gabor loves the agile principles and value statements - but more importantly he loves working with people and getting the best out of them. He regularly speaks in conferences both in Australia and overseas.
Priya Kanniappan logo

Priya Kanniappan

Senior Strategic Marketing Manager (APAC), Eventbrite
With 10 years' experience in the marketing and communications industry, Priya has spent the majority of her career working in the online technology space and alongside web developers, UX designers and product owners. She has developed a deep understanding of how product and brand converge to create memorable customer experiences and the importance this plays in driving adoption and building advocacy. Now as Senior Product Marketing Manager at Eventbrite Australia and New Zealand, Priya is focused on bringing Eventbrite’s world-class product and continuous innovation to local event creators and attendees.

Why choose RMIT Online

RMIT Online offers a world-class education that delivers work-ready skills and knowledge to transform your career


100% online

The freedom of online learning means you can study around your work and life commitments. It's the same qualification, but built around your schedule.

propel your career image

Real world skills

Our courses and degrees are all about practical learning. Get job-ready skills you can actually apply or build a portfolio to show future employers.

Industry connected

We work closely with leading industry partners to make sure our courses are relevant for the future of work.


Studying online doesn't mean you are studying alone. You'll join a powerful global network of peers, academics and industry experts.

Supported community

Take advantage of the team of RMIT Online staff who are there to help you along your journey.

RMIT credential

Your skills will be rigorously assessed and recognised by one of Australia's most innovative and respected technology institutions, not to mention employers in the field.

Entry requirements

An Australian bachelor degree or equivalent, or higher level qualification, from a recognised tertiary institution.

Failing a bachelor degree or equivalent, you may be considered for the Graduate Certificate if you have a minimum of 5-years full-time equivalent work experience. Applicants will need to submit a curriculum vitae (CV).


$3,480 per course
Program total: $13,920 (all 4 courses)
FEE-HELP and other support may be available

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