Graduate Certificate of Product Management
A product management qualification for managers and business professionals. Learn to combine business, technology & design know-how to take products from strategy through to delivery.
What you learn
- Human-centred design thinking
- Pricing, tracking KPIs & financial metrics
- Customer journey mapping methodologies
- Competitor analysis and product market fit
- Go-to-market strategies
- Strategic product marketing
- UAT and prototyping
- Agile product workflows
- Digital leadership and stakeholder management
What you create
- Build a product roadmap
- Develop a go-to-market strategy
- Design customer centric experiences
- Deliver a business case
- Communication plans to bring cross-functional teams together
Product and Business Strategy
Focus on the fundamentals of product and business strategy, and how this applies to the development of products that meet customer and market needs. You will learn how to identify and critically evaluate market opportunities, analyse success factors for products, complete risk impact assessments and build commercial models.
Product Development and Operations
This course introduces you to the practices required to develop and manage a product. You will be analysing marketing and sales strategies, defining value propositions and product goals, and setting up product tooling systems. You will become familiar with product roadmap tools by creating a product roadmap comprising development and Go-To-Market elements.
Product Design and Customer Experience
Delve into the specifics of UX and iterative workflows and master the fundamentals of User Acceptance Testing, map customer journeys and discover the latest digital prototyping trends. Measuring, analysing and interpreting customer success data will be central to this course, and how these insights can be utilised to improve products.
Future Skills Elective
RMIT Online Future Skills are up-to-the-minute, industry led modules that focus on important capability areas for a product manager. Chose one of the following RMIT Online Future Skills courses: Digital Leadership + Digital Marketing Strategy or Digital Leadership + Digital Delivery with Agile
Your learning team
There are some pre-requisites for this course. You’ll need:
An Australian bachelor degree (or equivalent), or a higher-level qualification from a recognised tertiary institution.
If you don’t have a bachelor degree or equivalent, you’ll still be considered if you have five years’ full-time work experience. You will need to submit a curriculum vitae (CV).
International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information visit the English language requirements and equivalency information.
Australian Student Visas
This program does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on-campus programs visit www.rmit.edu.au