Graduate Certificate in Product Management

This course covers the fundamentals of product and business strategy, and how this applies to the development of products that meet customer and market needs. You will analyse the success factors for different product types and commercial and risk impacts, and learn how to develop and deliver a compelling business case to stakeholders.

You will apply your new skills projects based on real world examples, including problem statements, product metrics, commercial models and market analysis.

Learning outcomes

• Develop innovative product strategies by analysing markets and competitors and defining commercial and customer drivers
• Assess the commercial and risk impacts of different products types by analysing their key success factors and metrics
• Communicate the vision, rationale and business benefits of a product strategy

This course introduces you to the practices required to develop and manage a product. You will learn about the key artefacts of a product development plan such as product goals, requirements and features, and how these are utilised to effectively develop products. You will practice product development techniques such as creating jobs to be done, user stories and prioritisation. Marketing, sales and service will also be taught, enabling students to understand how to manage products across the lifecycle. You will become familiar with product roadmap tools by creating a product roadmap comprising development and go-to-market elements.

Learning outcomes

• Design a product development plan by deconstructing product build requirements and evaluating the underlying operational metrics
• Analyse different types of marketing and sales strategies, and applications for a range of product types
• Utilise appropriate software tools to create and communicate a product development and go-to-market plan
• Clearly articulate evidence based decision trade-offs in a product roadmap plan, by exercising prioritisation and influencing skills

This course focuses on the customer experience of a product and how to identify, evaluate and iterate product features to maximise customer success. During this course, you will be introduced to the fundamentals of user experience, and how to understand a customer’s needs based on a variety of research, testing and data inputs. Measuring, analysing and interpreting customer success data will be central to this course, and how these insights can be utilised to improve products. You will also develop a deep understanding of key customer sales and service metrics, and how these map across the customer lifecycle.

Learning outcomes

• Construct a customer lifecycle plan by analysing customer needs, identifying key product metrics and applying insights to product improvement
• Develop and interpret the key metrics that drive customer sales and service
• Evaluate the different phases of the customer lifecycle and articulate how to manage these to drive customer sales and service outcomes

RMIT Online Future Skills are up-to-the-minute, industry led modules that focus on important capability areas for a product manager. Chose one of the following RMIT Online Future Skills courses: Digital Leadership + Digital Marketing Strategy or Digital Leadership + Digital Delivery with Agile

There are some pre-requisites for this course. You’ll need: 

• An Australian bachelor degree (or equivalent), or a higher-level qualification from a recognised tertiary institution. 
• If you don’t have a bachelor degree or equivalent, you’ll still be considered if you have five years’ full-time work experience. You will need to submit a curriculum vitae (CV).

International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information visit the English language requirements and equivalency information.

This program does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on-campus programs visit www.rmit.edu.au

At RMIT Online, we're committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. Some of our short courses, when taken in certain combinations, are eligible for credit in the Graduate Certificate in Product Management. 

For a full list of the two-course short course combinations and eligibility, please refer here. To be eligible for a credit transfer, you will also need to meet this program’s entry requirements. The short course(s) must be a current credential or completed within the last 10 years. Individual short courses are not recognised under the Australian Qualifications Framework (AQF).