According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers. The landscape of marketing is undergoing a significant transformation, and to stay ahead of the curve, marketers must upskill themselves in understanding the AI stack and harnessing its potential in their roles.
In this course, you will gain a comprehensive understanding of the AI technology stack, but you'll also explore how your own skillset needs to adapt. It will teach you how to automatically optimise your campaigns with the power of AI and leverage chatbots to enhance customer interactions. Through real-world business examples, you'll develop a solid grasp of managing AI from a strategic and capability perspective. The future of marketing is here.