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Future Skills Short Course

Artificial Intelligence in Marketing

Elevate your marketing skills with real-world AI martech and ethical strategies to keep pace with the rapidly evolving landscape. 

Marketing fundamentals experience
Time commitment
6 weeks (8 - 10 hours per week)
Marketing fundamentals experience
Time commitment
6 weeks (8 - 10 hours per week)

Level up your skills and qualifications as a digital native

Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

89% of companies are already experimenting with AI, with the biggest areas of focus on personalisation, content creation and market segmentation (BCG,2023). Our AI in Marketing course focuses on practical applications, ethical considerations, and strategic implementation of AI-driven initiatives in the rapidly evolving digital marketing technology landscape. 

Designed by industry experts for both experienced and aspiring marketing professionals, you'll learn how to evaluate, justify, design and implement AI for strategic and responsible marketing practices. You'll also be given access to Microsoft Copilot with Commercial Data Protection so you can practice using AI as study. 

As you progress through this course, you'll move from conceptualisation to implementation, crafting an AI enabled strategy to bring your ideas to life, ensuring they match your marketing approach and organisational objectives. 

Career outlook

Take a closer look at what opportunities in the Artificial Intelligence in Marketing field.

Job satisfaction

Digital Marketing Managers have a job satisfaction of 4.1/5

Industry growth

11.4% predicted job growth in 5 years

Salary expectations

The typical salary for a Digital Marketing Manager role is $115k

Job opportunities

In Australia, there are 1,300+ jobs available

Course overview

Learn more about our Artificial Intelligence in Marketing course in the video below.

Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course structure

  • Explore ways organisations use emerging AI tech in marketing 
  • Identify the various AI within the martech landscape 
  • Discover the AI marketing canvas and consider hot to address risks and barriers 

Learn with industry experts

Daniel Garcia Zapata
Daniel Garcia ZapataSubject matter expert

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. 

Our subject matter experts on this course include people like Danial Farcia Zapata who is a Data Scientist and Full Stack Marketer with over 7

Learner success team
Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to get a free course guide for Artificial Intelligence in Marketing.

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