Artificial Intelligence in Marketing

According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers. The landscape of marketing is undergoing a significant transformation, and to stay ahead of the curve, marketers must upskill themselves in understanding the AI stack and harnessing its potential in their roles. 

In this course, you will gain a comprehensive understanding of the AI technology stack, but you'll also explore how your own skillset needs to adapt. It will teach you how to automatically optimise your campaigns with the power of AI and leverage chatbots to enhance customer interactions. Through real-world business examples, you'll develop a solid grasp of managing AI from a strategic and capability perspective.  The future of marketing is here. 

Our Artificial Intelligence in Marketing course is ideal for: 

• Project managers, design professionals, business analysts and business leads looking to upskill and keep themselves ahead of the AI curve 

Throughout this course you'll learn:

• AI marketing management
• Extended reality marketing management
• Mar-tech management
• Voice-based search strategy
• Chat-bot strategy
• Marketing automation

This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.