Implementing Digital Marketing Campaigns

It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career. 

 Designed to complement our popular Digital Marketing Strategy course, this course gives you the tools and skills to develop sophisticated marketing campaigns and measure their success in market.  You'll learn to gather insights from Google Analytics to make recommendations to optimise your campaigns, and will put into practice your skills across Google Ads and Facebook Ads.

Our Implementing Digital Marketing Campaign course is ideal for: 

• Marketing professionals seeking to upskill with the latest industry tools for implementing and tracking campaigns 
• Entrepreneurs with a startup or side hustle, in need of the tools and knowledge to launch or scale their project 
• Mid-senior managers from non-marketing backgrounds looking to gain the practical skills needed to run successful marketing campaigns 

Throughout this course, you will: 

• Plan and build a digital marketing campaign by considering privacy legislation and associated ethics 
• Propose relevant email marketing and retargeting strategies 
• Select appropriate social media channels to run a marketing campaign 
• Analyse the use of metrics to determine if the performance of the campaign was successful 

As part of the course, you will learn the skills and best practices to implement, track and optimise multi-channel digital marketing campaigns. You will be building smart marketing campaigns using the latest digital marketing tools. You’ll walk away with a portfolio digital marketing campaign that takes into consideration privacy legislation and ethics, as well as the analytical tools to measure its success. 

The course runs 100% online so you can fit it in and around your work and life schedule, with a mix of tutorials, interactive webinars and 1:1 mentor support from some of the best in the business.

At RMIT Online, we're committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. When taken in combination with other specific Future Skills short courses, this course is eligible for credit into certain RMIT degree programs, subject to entry requirements. Click here for more information.  

This course can be taken as standalone but has been designed to be taken as part of a two-course Digital Marketing Strategy + Campaigns bundle (with a saving of  10% across both courses). For a more comprehensive understanding of business analytics, we recommend that you also complete Digital Marketing Strategy.