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FUTURE SKILLS SHORT COURSE

Salesforce Marketing Cloud Email Specialist

Get the practical knowledge you need to maximise the power of Salesforce Marketing Cloud. Gain your Salesforce Email Marketing Certification.

 

Time commitment
6 weeks (8-12 hours per week) 100% online
Next start date
3 Feb 2020
Prerequisites
None  
A$ 2200 incl GST
Enrol now

AUSTRALIAN INDUSTRY PARTNERS


Become an expert in email marketing

Why learn to be a Salesforce Marketing Cloud Email Specialist

Email marketing is one of the channels with the highest and fastest growing ROI’s for businesses of all sizes; the job opportunities for skilled email marketers are booming. Obtaining formal certification from global thought leaders in this space will maximise your career prospects.

Designed by RMIT Online in close collaboration with Salesforce, the course is Salesforce and RMIT certified. It is designed to help you become an expert in email marketing.You will learn from some of the best in the business with ongoing support from your mentors. And best of all, it’s 100% online so you can complete it wherever and whenever you like.

If you like, you will be ready to sit for your Salesforce Marketing Cloud Email Specialist exam after just 6 weeks, with your exam fees included in the course. 

Looking to advance your career? Upskill and certify your expertise in this exciting space and boost your earnings potential.  

 

 

How does it work

We’ll give you hands on practical knowledge on email marketing best practice and how to harness the power of Salesforce Marketing Cloud, the world’s #1 CRM platform. You will learn from real life case studies and complete a real-world project, with the support of industry experts. The course runs entirely online so you can fit it in and around your work and life schedule, with a mix of tutorials, interactive webinars and 1:1 mentor support.

As well as learning best practice email marketing tools and techniques, you’ll get all the knowledge you need to be able to pass the Salesforce Marketing Cloud Email Specialist exam, including access to a mock exam to practice your skills. And at the end of the course, you won't have to pay more if you decide to sit the exam, that’s a saving of $200 USD.  

 

Skills learned

Learners will gain skills in CRM marketing; email marketing and the marketing mix; digital marketing; data management and campaign design; campaign set up fundamentals; campaign readiness; campaign performance measurement and optimisation. 

Find out more in our FAQ section.

The freedom of online study

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Get RMIT certified

After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Introduction to CRM marketing

Understand the function and value of CRM marketing.

Brief key stakeholders on key ethics, security and privacy data concerns.

Influence business decision making through effective CRM marketing.

Module 2

Email marketing and the marketing mix

Identify and explain the most critical marketing tactics for an organisation into 2020.

Demonstrate the value for email marketing within an existing marketing mix of an organisation.

Module 3

Data management and campaign design

Prepare effective marketing goals relevant to email marketing opportunities.

Outline ideal customer journeys for email marketing campaigns.

Develop and articulate relevant segments for campaign targeting.

Module 4

Campaign setup fundamentals

Effectively utilise data extensions.

Design and prepare relevant content to achieve campaign goals and objectives, according to targeted segments.

Module 5

Campaign readiness

Utilise relevant tools to effectively prepare for an email campaign.

Utilise A/B testing to optimise campaign design and outcomes.

Automate the execution of email marketing campaigns.

Module 6

CRM marketing

Performance measurement and optimisation.

Prepare for the effective measurement of email marketing campaigns.

Evaluate the fundamental performance of an email marketing campaign.

Identify and articulate opportunities for campaign improvement and optimisation.

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Cameron HookDigital marketing practice lead

Cameron is a digital strategy and marketing professional with 20+ years of experience in the automotive, construction and manufacturing industries. Cameron developed and implemented the CSR digital strategy and helped lead the digital disruption team within CSR. Cameron recently led a number of Salesforce Marketing Cloud based projects for a range of clients including News Corp, Spirit of Tasmania, ABDO Bank, and UnionBank. Cameron is certified as a Marketing Cloud Email Specialist, and a Marketing Cloud Consultant. 

Nikhil JaitlyTechnical architect lead

Nikhil is a seasoned IT professional who specialises in the Salesforce platform. He designs transformative CRM solutions for businesses using the Salesforce platform and related technologies. He is also a proponent of enterprise architecture and believes a CRM Solution should not only serve requirements at hand but should also be scalable for future growth to keep up with the technology changes. Nikhil is a certified Marketing Cloud consultant and has implementation experience of the following Salesforce products: Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud and Pardot.

Get a free course guide

Register your interest to get a free course guide for Salesforce Marketing Cloud Email Specialist.

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