Our industry mentors are available to provide 1:1 feedback and guidance on your course work. Mentors on this course include people like Cameron Hook. Cameron is a digital strategy and marketing professional with over 20 years' experience. Cameron has recently led Salesforce Marketing Cloud based projects for several clients including News Corp, Spirit of Tasmania, and ABDO bank.
Salesforce Marketing Cloud Email Specialist
Master CRM marketing and practically apply your skills in a Salesforce Marketing Cloud demo environment. Gain the required expertise to excel in the Salesforce Marketing Cloud exam.
- Time commitment
- 6 weeks (8-12 hours per week) 100% online
Become an expert in email marketing
Email marketing generates the top ROI of all digital marketing channels and is still one of the key methods brands use to communicate with their customers. The demand for email marketers continues to soar, particularly those with the skills in Salesforce. Salesforce is one of the world’s top CRM platforms that underpins mass, automated, and personalised customer journeys to meet the needs of a demanding, diverse, and global audience.
Created to address the significant skills gap in the market, this course will provide you with strong technical capabilities and strategic marketing skillset to deliver real customer value. Learn how to connect with your audience through customised email marketing, make data driven decisions with powerful insights, and create cross-channel campaigns.
You’ll directly apply your skills in a marketing cloud demo environment — a unique characteristic of this course and gain real technical experience with the Trailhead platform.
Identify the role of CRM marketing in the 21st century and outline critical success factors
Synthesise elements of the modern marketing mix
Design a strategic campaign in alignment with business objectives
Apply Salesforce Marketing Cloud to an email marketing campaign
Develop a marketing campaign implementation plan
Communicate your plan to a diverse range of stakeholders and business contexts
Critically reflect on organisational responsibilities of customer privacy and ethical uses of data
This course is intended for business and marketing professionals looking to develop theoretical and practical expertise in CRM Marketing. Designed with leading partners Salesforce, Accenture, Davanti, and Tquila, you’ll cover the fundamentals and potential of CRM platforms before strategising effective email marketing tactics to deliver business value.
By the end of the course you’ll:
Complete an email marketing campaign including establishing goals, the target audience, and intended outcomes
Create a series of three emails to execute including A/B tests and measure results
Be prepped to take the Salesforce Marketing Cloud accreditation exam.
Get RMIT credentialed
After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.
An Introduction to CRM marketing
Understand the relationship between CRM marketing and customer experience
Influence business decisions with data-driven CRM marketing
Articulate key considerations for ethics, security, and data privacy concerns
Email marketing and the marketing mix
Identify and explain critical marketing tactics and trends to drive value
Demonstrate how email marketing delivers results in an organisation’s existing marketing mix
Explore the different components of email marketing
Data management and campaign design
Construct effective marketing goals in alignment to email marketing opportunities
Outline ideal customer journeys for email campaigns
Communicate viable segments for campaign targeting
The fundamentals of campaign set up
Explore and apply data extensions for your campaigns
Design content for target segments in alignment with campaign goals and objectives
Examine and apply the appropriate tools for your campaign
Utilise A/B testing and automation to deliver user-centric, personalised campaigns
Automate and test different aspects of your campaign
Performance measurement and optimisation
Evaluate opportunities for optimisation and campaign improvement
Undertake performance management and identify areas for continuous improvement
Learn with Industry Experts
Get ready to meet some of the biggest names in the business
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Vamsi Gosu. Vasmi is a Salesforce Solution Architect working across different industry verticals in enterprise and government projects.
Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.