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Salesforce Marketing Cloud Email Specialist

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Master CRM marketing and practically apply your skills in a Salesforce Marketing Cloud demo environment. Gain the required expertise to excel in the Salesforce Marketing Cloud exam.  

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Next start date3 Aug 2020

Time commitment
6 weeks (8-12 hours per week) 100% online
A$ 2200 incl GST

Industry partners:

Become an expert in email marketing

Why learn Salesforce Marketing Cloud Email Specialist

Email marketing generates the top ROI of all digital marketing channels and is still one of the key methods brands use to communicate with their customers. The demand for email marketers continues to soar, particularly those with the skills in Salesforce. Salesforce is one of the world’s top CRM platforms that underpins mass, automated, and personalised customer journeys to meet the needs of a demanding, diverse, and global audience. 

Created to address the significant skills gap in the market, this course will provide you with strong technical capabilities and strategic marketing skillset to deliver real customer value. Learn how to connect with your audience through customised email marketing, make data driven decisions with powerful insights, and create cross-channel campaigns. 

You’ll directly apply your skills in a marketing cloud demo environment — a unique characteristic of this course and gain real technical experience with the Trailhead platform. 



What you'll learn
  • Identify the role of CRM marketing in the 21st century and outline critical success factors 

  • Synthesise elements of the modern marketing mix  

  • Design a strategic campaign in alignment with business objectives 

  • Apply Salesforce Marketing Cloud to an email marketing campaign 

  • Develop a marketing campaign implementation plan 

  • Communicate your plan to a diverse range of stakeholders and business contexts 

  • Critically reflect on organisational responsibilities of customer privacy and ethical uses of data 

How does it work

This course is intended for business and marketing professionals looking to develop theoretical and practical expertise in CRM Marketing. Designed with leading partners Salesforce, Accenture, Davanti, and Tquila, you’ll cover the fundamentals and potential of CRM platforms before strategising effective email marketing tactics to deliver business value.  

By the end of the course you’ll: 

  • Complete an email marketing campaign including establishing goals, the target audience, and intended outcomes 

  • Create a series of three emails to execute including A/B tests and measure results 

  • Be prepped to take the  Salesforce Marketing Cloud accreditation exam. 


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Course Structure

Module 1

An Introduction to CRM marketing

Understand the relationship between CRM marketing and customer experience 

Influence business decisions with data-driven CRM marketing 

Articulate key considerations for ethics, security, and data privacy concerns  

Module 2

Email marketing and the marketing mix

Identify and explain critical marketing tactics and trends to drive value 

Demonstrate how email marketing delivers results in an organisation’s existing marketing mix 

Explore the different components of email marketing 

Module 3

Data management and campaign design

Construct effective marketing goals in alignment to email marketing opportunities 

Outline ideal customer journeys for email campaigns 

Communicate viable segments for campaign targeting 

Module 4

The fundamentals of campaign set up

Explore and apply data extensions for your campaigns 

Design content for target segments in alignment with campaign goals and objectives  

Module 5

Campaign readiness

Examine and apply the appropriate tools for your campaign 

Utilise A/B testing and automation to deliver user-centric, personalised campaigns 

Automate and test different aspects of your campaign 

Module 6

Performance measurement and optimisation

Evaluate opportunities for optimisation and campaign improvement 

Undertake performance management and identify areas for continuous improvement 

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Cameron HookExpert industry mentor

Our industry mentors are available to provide 1:1 feedback and guidance on your course work. Mentors on this course include people like Cameron Hook. Cameron is a digital strategy and marketing professional with over 20 years' experience.  Cameron has recently led Salesforce Marketing Cloud based projects for several clients including News Corp, Spirit of Tasmania, and ABDO bank.  

Vamsi GosuSubject matter expert

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Vamsi Gosu. Vasmi is a Salesforce Solution Architect working across different industry verticals in enterprise and government projects.  

Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have. 

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