See our other Digital Marketing courses
(5-8 hours per week)
NEXT START DATE
4 February 2019
A$1,200 GST inc.Learn about payment options here
Why learn Marketing Automation
The American advisory firm, IDC, estimates that by the end of 2018, spending on martech will exceed $32.3 million. Advertising can already tailor itself to the users device and habits. AI can be set up to automatically identify and purchase digital advertising space based on consumer data and insights. Martech and automation are here to streamline advertising processes, ultimately lowering associated costs and overheads.
This course will help you understand the technology stack in marketing automation. You’ll learn how to automatically optimise campaigns with the help of artificial intelligence, as well as target potential customers across multiple channels to increase revenue and average deal sizes. The future of marketing is here.
How it works
This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.
To top it off, you’ll have access to one on one mentor sessions with leading experts as a chance to take stock and get further personalised support in your learning and career journey.
Skills you learn
Marketing automation, extended reality marketing management, mar-tech management, voice-based search strategy, machine learning and artificial intelligence in marketing, internet of things, customer journey planning.
Key takeaways from this course
This course is all about demystifying martech and getting to know the tools to improve efficiency, scale up quickly and hit new audiences. But it’s also about communication – being able to sell your business on the benefits of marketing automation, without getting tangled up in tech jargon.
We believe in a practical approach. This course is about preparing your marketing skillset – getting job-ready advice from experts in the industry.
- Understand what artificial intelligence can do for marketers
- Design and test voice search marketing tactics
- Learn how to execute marketing automation systems
- Get up to speed with ad-tech and micro-location approaches
- Communicate the benefits of new technologies to stakeholders
- Leverage martech to create more efficient marketing campaigns
- Using Salesforce Marketing cloud to drive meaningful customer engagement
- Understand Adobe Experience cloud to orchestrate great customer experiences
Understanding marketing AI
- The hype cycle
Best practice use cases
How does it go wrong?
Build a customised hype cycle
Machine Learning, Internet of Things and Extended Realities
- Machine and deep learning
Internet of Things
Augmented, Virtual and Mixed Reality
Design use of VR/AR to improve marketing performance
- Natural Language Processing
Teaching AI to speak for your business
Design your own chatbot
Pioneer use cases
- Search and email marketing
Social media marketing
Campaign optimisation and automation
Identify marketing funnel improvement opportunities
Optimising marketing functions
- Identify key opportunities for deploying AI
Marketing funnel optimisation with AI
Marketing metrics for AI
Prepare a business case
- Reflection with peers
Tap into industry experts
Future exploration on emerging trends
What support you'll get
Weekly expert webinar - Q&A
3x videos & content per week
- Industry experts discuss key themes
Your own industry mentor
- Weekly webinars
- Q&A over Slack
Join a dynamic community of lifelong learners
The RMIT edge
We believe in a practical approach. This course isn’t just about understanding the AI stack. It’s about preparing your specific marketing skillset – getting job-ready advice from experts in the industry.
Make industry connections
Sometimes it’s not what you know, it’s who you know. And we know a lot of people. We’ve partnered with leading AI developers from Adobe and worked with the best in business to design a future-proof curriculum. Time to kick-start that CV.
Online study doesn’t mean doing it all yourself. There’s plenty of chances to interact with your classmates, plus 1-on-1 mentoring and online support. It’s learning and lifestyle, all in one.
Find out more in our FAQ section.
Learn with industry experts
This is the real RMIT difference. Industry contacts, real-world experience and a course designed by the best in the business.
You will be eligible for a certificate on completing this course.
We estimate that you will need a total of 50 hours to complete this course over 8 weeks.
1) A computer with good internet access
2) Slack (web or free on the App Store)
3) ZOOM Cloud Meetings (web or free on the App Store)
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