Watch: Why brand transparency is the most important business currency

How can brands better navigate the modern and fluid marketing landscape amidst changing customer sentiment?

Accelerated digitisation isn’t the only shift that’s impacting the role or perception of businesses today. Following the pandemic, more and more customers have shifted their purchasing decisions online, and are becoming more conscious of what and with whom they spend their money. According to Salesforce’s State of the Connected Customer report, 56% of customers re-evaluated the societal role of companies in 2020.

In response to this growing demand, brands have thrown their weight behind social causes, opened up about their product supply chains, and some have even revealed revenue and employee salaries in a bid for transparency.

So what does this mean for marketing teams in a new era of customer expectations? And how can tech foster a heightened level of brand trust and loyalty for the next generation of consumers?

Check out our latest 'On the Couch' webinar above featuring Regina Stroombergen (Lead Creative Tinker at Thinkerbell) and Daniel Flynn (Managing Director and Co-founder at Thankyou) and keep an eye on our socials for our next event.