Name: E-commerce Strategy and Experience
Price: 1600 AUD

Prerequisites: None, however we do recommend students have basic knowledge of business strategy and operations.
Time commitment: 6 weeks (8-10 hours per week)

$1,600 incl. GST

Payment options

Related learning topics:

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Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

Today, it's estimated that approximately 80% of all Australians shop online, representing 9% of all retail sales in the country (Statista, 2019). Whether you’re looking to lead an e-commerce project, join the e-commerce team, or make strategic choices about where to invest your business' limited e-commerce capital, this course will equip you with the tools and skills to complete a robust e-commerce strategy and roadmap. You’ll identify how and where your business can excel in its category, and how to optimise your entire value chain including front and back of house operations.

This course will help you to identify where your business can excel in its category and how to optimise your entire value chain including front and back of house operations. By the end of this course, you'll be able to make strategic choices about which customer and back end experience to prioritise.

Take a closer look at what opportunities in the E-commerce Strategy and Experience field.

Job satisfaction

Industry growth

In Australia, the benefits of digitalisation should reach up to $56.7 billion per annum by 2030

Salary expectations

The typical salary for an E-Commerce Strategist role is $110k

Job opportunities

In Australia, there are 260+ jobs available

Learn more about our E-commerce Strategy and Experience course in the video below.

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After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Unpack different e-commerce landscapes including trends, customer experiences (CX), and understand the difference between e-commerce and physical commerce
Explore various aspects of the value chain and how analytics can be applied to them
Examine why CX is important and good elements of CX, including trends, analytics and metrics
Explore different strategies available to connect and deliver products, including personalisation, subscription models, social commerce, and omni-channel approaches

Identify your customer in the digital landscape and use analytics to further define who they are
Define your product or service and forecast customer demand by identifying your value proposition
Understand the importance of aligning and optimising your brand, product, and customer fit and how this impacts the value chain

Discover strategies for lead generation in the digital landscape, including the use of third-party sites and social media
Uncover different methods for customer acquisition and understand opportunities, challenges, and costs of acquisition in e-commerce
Examine the benefits and drawbacks of using third party sites and understand how brick-and-mortar operations influence the e-commerce landscape

Understand e-commerce conversion methods and rates, and learn the importance that user experience and user interface can have on your sales
Analyse techniques to make your e-commerce sticky and increase sales, including opportunities around basket sizes and abandoned carts
Unpack ways to drive brand and customer loyalty, including how A/B testing can help maximise value chain opportunities

Our subject matter experts on this course include people like Michael Titshall. Michael is the Vice President and Managing Director of R/GA Australia, a global creative consultancy with various innovation offerings that include R/GA’s adaptive e-commerce approach. He is passionate about helping brands grow through creative solutions, having led agencies

David Pisker is the General Manager – Strategy and Innovation at Officeworks. Prior to this, David was the General Manager – Customer Experience & E-commerce within the company. With over 20 years’ experience, David’s has helped deliver customer-focused solutions to a range of local and international industries. David is also

Geoff Kwan has spent the last 20 years in a variety of digital, technology, and e-commerce roles and industries. With an engineering degree and a passion for technology, Geoff has led digital and e-commerce functions in businesses such as Foxtel and Samsung. Currently he is the Vice-Presidient, Digital and Product Technology at Koala. At Koala,

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E-commerce Strategy and Experience

Level up your skills and qualifications as a digital native