Whether you’re looking to lead an e-commerce project, join the e-commerce team, or make strategic choices about where to invest your business' limited e-commerce capital, this course will equip you with the tools and skills to complete a robust e-commerce strategy and roadmap. You’ll identify how and where your business can excel in its category, and how to optimise your entire value chain including front and back of house operations.
Our subject matter experts on this course include people like Michael Titshall. Michael is the Vice President and Managing Director of R/GA Australia, a global creative consultancy with various innovation offerings that include R/GA’s adaptive e-commerce approach. He is passionate about helping brands grow through creative solutions, having led agencies across the spectrum of brand, creative, technology and media services.