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Future Skills Short Course

E-commerce Strategy and Experience

Become a robust e-commerce player with the capability to excel in your category, deliver excellent customer experiences, and make strategic choices about where to invest your capital. 

None, however we do recommend students have basic knowledge of business strategy and operations.
Time commitment
6 weeks (8-10 hours per week)
None, however we do recommend students have basic knowledge of business strategy and operations.
Time commitment
6 weeks (8-10 hours per week)

Level up your skills and qualifications as a digital native

Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

Today, it's estimated that approximately 80% of all Australians shop online, representing 9% of all retail sales in the country (Statista, 2019). Whether you’re looking to lead an e-commerce project, join the e-commerce team, or make strategic choices about where to invest your business' limited e-commerce capital, this course will equip you with the tools and skills to complete a robust e-commerce strategy and roadmap. You’ll identify how and where your business can excel in its category, and how to optimise your entire value chain including front and back of house operations.

This course will help you to identify where your business can excel in its category and how to optimise your entire value chain including front and back of house operations. By the end of this course, you'll be able to make strategic choices about which customer and back end experience to prioritise. 

Career outlook

Take a closer look at what opportunities in the E-commerce Strategy and Experience field.

Job satisfaction

E-Commerce Strategists have a job satisfaction of 4/5

Industry growth

In Australia, the benefits of digitalisation should reach up to $56.7 billion per annum by 2030

Salary expectations

The typical salary for an E-Commerce Strategist role is $110k

Job opportunities

In Australia, there are 260+ jobs available

Course overview

Learn more about our E-commerce Strategy and Experience course in the video below.

Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course structure

  • Unpack different e-commerce landscapes including trends, customer experiences (CX), and understand the difference between e-commerce and physical commerce
  • Explore various aspects of the value chain and how analytics can be applied to them
  • Examine why CX is important and good elements of CX, including trends, analytics and metrics
  • Explore different strategies available to connect and deliver products, including personalisation, subscription models, social commerce, and omni-channel approaches

Learn with industry experts

Michael Titshall
Michael TitshallSubject matter expert

Our subject matter experts on this course include people like Michael Titshall. Michael is the Vice President and Managing Director of R/GA Australia, a global creative consultancy with various innovation offerings that include R/GA’s adaptive e-commerce approach. He is passionate about helping brands grow through creative solutions, having led agencies

David Pisker
David PiskerSubject matter expert

David Pisker is the General Manager – Strategy and Innovation at Officeworks. Prior to this, David was the General Manager – Customer Experience & E-commerce within the company. With over 20 years’ experience, David’s has helped deliver customer-focused solutions to a range of local and international industries. David is also

Geoff Kwan
Geoff Kwan Subject matter expert

Geoff Kwan has spent the last 20 years in a variety of digital, technology, and e-commerce roles and industries. With an engineering degree and a passion for technology, Geoff has led digital and e-commerce functions in businesses such as Foxtel and Samsung. Currently he is the Vice-Presidient, Digital and Product Technology at Koala. At Koala,

Learner success team
Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

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