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Postgraduate

Graduate Certificate in Customer Success Management

Learn the skills, tools and technical knowledge to retain, engage and manage customers. Covering the latest approaches in marketing, technology, leadership, analytics, sales and business strategy, learn to drive client value and accelerate your career in customer success management — Australia's no. 1 emerging job.

 

Please use plan code GC175O in the application system for this program. 

Closing soon

Applications close
9 Dec 2024
Duration
12 months (6 months accelerated)
Number of courses
4

Closing soon

Applications close
9 Dec 2024
Duration
12 months (6 months accelerated)
Number of courses
4

Program Overview

Learning outcomes

  • Customer value strategies 
  • How to leverage customer data 
  • Track, predict and optimise customer behaviour 
  • How to increase customer loyalty and longevity 
  • Customer mapping techniques 
  • Communication strategies and stakeholder management 
  • Customer discovery and analysis tools 
  • Customer experience design 

Upon successful completion of the Graduate Certificate in Customer Success Management you will be eligible to continue your studies in the RMIT Online Master of Business Administration (MBA) with 48 credit points (4 courses) worth of credit.

Course outcomes

  • Customer value proposition maps 
  • Value recommendation reports 
  • Organisational case studies 
  • Customer lifecycle maps 
  • Segmentation analysis reports 
  • Customer conflict communications plan 
  • Customer performance analyses  

Course overview

Learn more about our Graduate Certificate in Customer Success Management course in the video below.

Program structure

In this course, you will approach the study of customer value from a strategic and customer-centric perspective, understanding its vital role in the achievement of business objectives. Software as a Service (SaaS) companies and a study of their business models will be a core focus as the emerging company type requiring customer success professionals. You will be introduced to the fundamentals of customer value strategy and value creation, and the key frameworks and models that underpin these theories drawing from domains such as marketing, strategy and customer behaviour. You will prepare customer value recommendations suitable for senior company and client stakeholders, identifying how these help achieve overarching business strategy and drive competitive advantage.

Fee Summary

Admission Requirements

Learn with industry experts

Dr Jessica Helmi
Dr Jessica HelmiProgram Manager, RMIT

Jessica is an educator and researcher with a Doctor of Philosophy (PhD) in Marketing. Her PhD project was looking at organisational stakeholders' engagement towards Australia Unlimited brand – a nation-brand for Australia that was launched domestically and internationally in 2012.

As an educator, she has more than seven years of

Lee-anne Knight
Lee-anne KnightSenior Director, Salesforce

Lee-anne Knight is a Senior Director in the Solution Engineering team at Salesforce in Melbourne. With over 25 years of business and CRM business and technology domain expertise, Lee-anne is passionate about innovation, strategy, customer engagement and helping people and company’s to think differently.

Learner Success Team
Learner Success Team RMIT Online

Our student success advisors are your first point of contact for non-academic support. To ensure that you have a valuable experience with RMIT Online, they're here to assist you with one-to-one coaching, tips on how to successfully study online, free study resources and access to RMIT services (such as counselling

Joyce Seitzinger
Joyce Seitzinger Learning Designer

With over 19 years experience in learning design both domestically and internationally, Joyce has a passion for building dynamic, engaging and world-class learning experiences.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide

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