In this course, you will approach the study of customer value from a strategic and customer-centric perspective, understanding its vital role in the achievement of business objectives. Software as a Service (SaaS) companies and a study of their business models will be a core focus as the emerging company type requiring customer success professionals. You will be introduced to the fundamentals of customer value strategy and value creation, and the key frameworks and models that underpin these theories drawing from domains such as marketing, strategy and customer behaviour. You will prepare customer value recommendations suitable for senior company and client stakeholders, identifying how these help achieve overarching business strategy and drive competitive advantage.
Postgraduate
Graduate Certificate in Customer Success Management
Learn the skills, tools and technical knowledge to retain, engage and manage customers. Covering the latest approaches in marketing, technology, leadership, analytics, sales and business strategy, learn to drive client value and accelerate your career in customer success management — Australia's no. 1 emerging job.
Please use plan code GC175O in the application system for this program.
- Applications close
- 9 Dec 2024
- Duration
- 12 months (6 months accelerated)
- Number of courses
- 4
- Applications close
- 9 Dec 2024
- Duration
- 12 months (6 months accelerated)
- Number of courses
- 4
Program Overview
Learning outcomes
- Customer value strategies
- How to leverage customer data
- Track, predict and optimise customer behaviour
- How to increase customer loyalty and longevity
- Customer mapping techniques
- Communication strategies and stakeholder management
- Customer discovery and analysis tools
- Customer experience design
Upon successful completion of the Graduate Certificate in Customer Success Management you will be eligible to continue your studies in the RMIT Online Master of Business Administration (MBA) with 48 credit points (4 courses) worth of credit.
Course outcomes
- Customer value proposition maps
- Value recommendation reports
- Organisational case studies
- Customer lifecycle maps
- Segmentation analysis reports
- Customer conflict communications plan
- Customer performance analyses
Course overview
Program structure
Fee Summary
Admission Requirements
Learn with industry experts
Jessica is an educator and researcher with a Doctor of Philosophy (PhD) in Marketing. Her PhD project was looking at organisational stakeholders' engagement towards Australia Unlimited brand – a nation-brand for Australia that was launched domestically and internationally in 2012.
As an educator, she has more than seven years of
Lee-anne Knight is a Senior Director in the Solution Engineering team at Salesforce in Melbourne. With over 25 years of business and CRM business and technology domain expertise, Lee-anne is passionate about innovation, strategy, customer engagement and helping people and company’s to think differently.
Our student success advisors are your first point of contact for non-academic support. To ensure that you have a valuable experience with RMIT Online, they're here to assist you with one-to-one coaching, tips on how to successfully study online, free study resources and access to RMIT services (such as counselling
With over 19 years experience in learning design both domestically and internationally, Joyce has a passion for building dynamic, engaging and world-class learning experiences.
Why choose RMIT Online
Get a world-class education and transform your career.
Real world skills
Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
Industry connected
You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
Flexible delivery
Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
Supported community
Be guided by a network of industry experts and peers, and supported by our dedicated success team.
Download a brochure
For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide