This course covers the fundamentals of product and business strategy, and how this applies to the development of products that meet customer and market needs. You will analyse the success factors for different product types and commercial and risk impacts, and learn how to develop and deliver a compelling business case to stakeholders.
You will apply your new skills projects based on real world examples, including problem statements, product metrics, commercial models and market analysis.
- Develop innovative product strategies by analysing markets and competitors and defining commercial and customer drivers
- Assess the commercial and risk impacts of different products types by analysing their key success factors and metrics
- Communicate the vision, rationale and business benefits of a product strategy