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Graduate Certificate in Product Management

A product management qualification for managers and business professionals. Learn to combine business, technology & design know-how to take products from strategy through to delivery.


Please use plan code GC169O in the application system for this program. 
Applications close
16 Sep 2024
12 months (6 months accelerated)
Number of courses
Applications close
16 Sep 2024
12 months (6 months accelerated)
Number of courses

Program Overview

What you learn

  • Human-centred design thinking
  • Pricing, tracking KPIs & financial metrics
  • Customer journey mapping methodologies
  • Competitor analysis and product market fit
  • Go-to-market strategies
  • Strategic product marketing
  • UAT and prototyping
  • Agile product workflows
  • Digital leadership and stakeholder management

What you create

  • Build a product roadmap
  • Develop a go-to-market strategy
  • Design customer centric experiences
  • Deliver a business case
  • Communication plans to bring cross-functional teams together

Course overview

Learn more about our Graduate Certificate in Product Management course in the video below.

Program structure

This course covers the fundamentals of product and business strategy, and how this applies to the development of products that meet customer and market needs. You will analyse the success factors for different product types and commercial and risk impacts, and learn how to develop and deliver a compelling business case to stakeholders.

You will apply your new skills projects based on real world examples, including problem statements, product metrics, commercial models and market analysis.

Learning outcomes

  • Develop innovative product strategies by analysing markets and competitors and defining commercial and customer drivers
  • Assess the commercial and risk impacts of different products types by analysing their key success factors and metrics
  • Communicate the vision, rationale and business benefits of a product strategy

Fee Summary

Admission Requirements

Learn with industry experts

Dr Alvedi Sabani
Dr Alvedi SabaniProgram Manager, RMIT

Dr. Alvedi Sabani is an information systems academic with extensive experience in designing impactful programs that align closely with current industry trends and the dynamics of digital disruption. He has received numerous teaching awards and research funding, and is committed to improving the student learning experience by integrating industry engagement

Liz Blink
Liz BlinkSubject Matter Expert, Product Anonymous

Liz is a born and bred academic, with a constant drive to support the needs of the customer. She is co-founder of Product Anonymous, a Victorian-based community of product management professionals who meet regularly to discuss innovation within the industry, or related fields (like UX). Liz was also recognised as

Student Success Team
Student Success Team RMIT Online

Our student success advisors are your first point of contact for non-academic support. To ensure that you have a valuable experience with RMIT Online, they're here to assist you with one-to-one coaching, tips on how to successfully study online, free study resources and access to RMIT services (such as counselling

Gabor Devenyi
Gabor DevenyiTribe Agile Coach, Telstra

Gabor is passionate about adding business and customer value through agile practices. He is an enthusiastic person with extensive experience across different business areas and industries. Gabor loves the agile principles and value statements - but more importantly he loves working with people and getting the best out of them.

Priya Kanniappan
Priya KanniappanSenior Strategic Marketing Manager (APAC), Eventbrite

With 10 years' experience in the marketing and communications industry, Priya has spent the majority of her career working in the online technology space and alongside web developers, UX designers and product owners. She has developed a deep understanding of how product and brand converge to create memorable customer experiences

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide

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