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Graduate Certificate in Service Design

Transform your career with the service and strategic design skills, knowledge, and tools to deliver exceptional human-centred experiences.

Applications close
16 Sep 2024
12 months (9 months accelerated)
Number of courses
Applications close
16 Sep 2024
12 months (9 months accelerated)
Number of courses

Program Overview

Why study

Service design takes a human-centred approach to the creation and improvement of experiences by examining all aspects of a service ecosystem – its strategies, structures, people, and processes. This shift in user-centred thinking has seen a rise in demand for service designers, who use empathy and various tools to shape how an organisation delivers its products and services.  

Our Graduate Certificate in Service Design is ideal for those looking to start a career in or transition into the field of service design. This program is ideal for:  

  • New entrants into service design including graduates from communication and industrial design, as well as related fields such as business, technology, the arts, social work, and education 
  • Mid-senior designers and professionals looking to upskill, including UX designers, business analysts, strategic analysts, and interaction designers 
  • Mid-senior professionals looking to commission service design work 

What you'll learn

  • Utilise design research methods to identify and investigate contemporary service problems 
  • Apply skills and knowledge of service design practices and strategy to engage stakeholders, frame problems, and propose innovative solutions 
  • Articulate your final design solution using various tools to create artefacts such as customer journey maps, service blueprints, and a service prototype 
  • Work autonomously and collaborate with others in diverse contexts, demonstrating cultural, environmental and social awareness, and ethical and reflective practice 
  • Identify the next steps to develop your professional skills and future learning as a service designer 


Program outcomes

By the end of this program, walk away with the service design skills, tools, and knowledge, as well as a portfolio showcasing your service design strategy and proposed recommendations.

Course overview

Learn more about our Graduate Certificate in Service Design course in the video below.

Program structure

In this course, you will examine the fundamental practice and principles of service design and how these can be applied across a range of complex situations within society. You will investigate how service design uses human-centred methods and approaches to define problems and improve productivity and quality of services. As you
become familiar with the tools and processes service design applies to real-world situations you will also begin to situate yourself as a designer within a multi-disciplinary service economy.

Learning outcomes

  • Articulate how service design supports activities in a range of fields, including corporate, social and public sectors  
  • Apply a range of design processes and principles such as thinking in critical, systemic and holistic ways to analyse complex systems and issues 
  • Critically reflect on the role of a designer within human-centred approaches to service design 
  • Evaluate service design solutions from real-world contexts and propose solutions 


Students who complete this course may be eligible for credit (up to 36 credit points) for the GRAP2494 Service Design course within RMIT’s Master of Design Futures. See program page for more information and eligibility requirements.

Fee Summary

Admission Requirements

Learn with industry experts

Dr Marius Foley
Dr Marius FoleyProgram Manager, RMIT

Dr Marius Foley is the Program Manager of the Master of Design Futures, RMIT School of Design. His work focuses on the practice of human-centred design in contemporary industry and social organisations. Marius has an active interest in innovation in design, media, and the areas such as education, health, welfare

Joyce Seitzinger
Joyce SeitzingerLearning Designer

With over 19 years experience in learning design both domestically and internationally, Joyce has a passion for building dynamic, engaging and world-class learning experiences.

Student Success Team
Student Success Team RMIT Online

Our student success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide

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