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Graduate Certificate in Service Design

Transform your career with the service and strategic design skills, knowledge, and tools to deliver exceptional human-centred experiences.

Applications close

13 Dec 2022

Future intakes
Jan 2023|Apr 2023
Number of courses
12 months (9 months accelerated)

Co-created with

Program Overview

Why study

Service design takes a human-centred approach to the creation and improvement of experiences by examining all aspects of a service ecosystem – its strategies, structures, people, and processes. This shift in user-centred thinking has seen a rise in demand for service designers, who use empathy and various tools to shape how an organisation delivers its products and services.  

Our Graduate Certificate in Service Design is ideal for those looking to start a career in or transition into the field of service design. This program is ideal for:  

  • New entrants into service design including graduates from communication and industrial design, as well as related fields such as business, technology, the arts, social work, and education 

  • Mid-senior designers and professionals looking to upskill, including UX designers, business analysts, strategic analysts, and interaction designers 

  • Mid-senior professionals looking to commission service design work 

What you'll learn

  • Utilise design research methods to identify and investigate contemporary service problems 
  • Apply skills and knowledge of service design practices and strategy to engage stakeholders, frame problems, and propose innovative solutions 
  • Articulate your final design solution using various tools to create artefacts such as customer journey maps, service blueprints, and a service prototype 
  • Work autonomously and collaborate with others in diverse contexts, demonstrating cultural, environmental and social awareness, and ethical and reflective practice 
  • Identify the next steps to develop your professional skills and future learning as a service designer 


Program outcomes

By the end of this program, walk away with the service design skills, tools, and knowledge, as well as a portfolio showcasing your service design strategy and proposed recommendations.

Our Graduate Certificate in Service Design


Service Design in Practice

In this course, you will examine the fundamental practice and principles of service design and how these can be applied across a range of complex situations within society. You will investigate how service design uses human-centred methods and approaches to define problems and improve productivity and quality of services. As you
become familiar with the tools and processes service design applies to real-world situations you will also begin to situate yourself as a designer within a multi-disciplinary service economy.

Learning outcomes

  • Articulate how service design supports activities in a range of fields, including corporate, social and public sectors  
  • Apply a range of design processes and principles such as thinking in critical, systemic and holistic ways to analyse complex systems and issues 
  • Critically reflect on the role of a designer within human-centred approaches to service design 
  • Evaluate service design solutions from real-world contexts and propose solutions 


Students who complete this course may be eligible for credit (up to 36 credit points) for the GRAP2494 Service Design course within RMIT’s Master of Design Futures. See program page for more information and eligibility requirements.

Design Strategy, Practice and Principles

In this course you will explore how designers work with corporate, social and public sectors to contribute to the envisioning, communication, execution, and innovation of strategy. You will examine the strategies behind the successful delivery of services and experiences, with attention to the broader stakeholder network both internal and external. You will investigate and apply tools, methods and processes to help you align design practices with current and emerging movements in organisational strategy.

Learning outcomes

  • Identify current and emerging approaches in organisational strategy.
  • Articulate and apply knowledge of how design supports strategic activities in organisations.
  • Apply strategic design to an organisational problem.
  • Critically evaluate the efficacy of strategic design and propose alternatives.


Students who complete this course may be eligible for credit (up to 36 credit points) for the GRAP2626 Design Strategy course within RMIT's Master of Design Futures. See program page for more information and eligibility requirements. 

Service Design Research

In this course you will develop fundamental knowledge of design research practice and the role it plays within service design. You will become familiar with various design research tools and the methods by which they can be applied within a human-centred design framework.

Through activities including case-study analysis, fieldwork, observation and reflection you will develop insights into how research allows you, as a designer, to create or improve service experiences for stakeholders. The practice of critical reflection through the process will allow you to examine your own design ‘lens’ and professional identity as an ethical practitioner.

Learning outcomes

  • Demonstrate understanding of the role design research plays within a human-centred design framework.
  • Critically evaluate and apply judgment in the use of design research methods in diverse contexts.
  • Analyse and synthesise material gathered in a design research process.
  •  Communicate insights, possible risks, and opportunities within a professional setting.


Students who complete this course may be eligible for credit (up to 36 credit points) for an open elective within RMIT's Master of Design Futures. See program page for more information and eligibility requirements. 

Service Futures

In this course you will learn how to synthesise various design processes with observations and information in order to produce an end-to-end service prototype.

You will use design research tools to observe, assess, and then map and articulate the current state of a real-world service. Through a process of critical analysis, idea generation and iterative design, you will develop a future focussed and stakeholder-centric service prototype. The practice of critical reflection through the process will allow you to examine your own design ‘lens’ and professional identity and produce an artefact that reflects this.

*We recommend that you complete Service Futures as the last course in your program. 

Learning outcomes

  • Demonstrate understanding of a human-centred design approach.
  • Critically evaluate and apply judgement in the contextual use of design methods and tools.
  • Collaborate constructively within a multi-disciplinary professional setting.
  • Articulate a professional design proposition which demonstrates a process of reflective practice.


Students who complete this course may be eligible for credit (up to 36 credit points) for an open elective within RMIT's Master of Design Futures. See program page for more information and eligibility requirements. 

Learn with industry experts

Dr Marius Foley
Dr Marius FoleyProgram Manager, RMIT

Dr Marius Foley is the Program Manager of the Master of Design Futures, RMIT School of Design. His work focuses on the practice of human-centred design in contemporary industry and social organisations. Marius has an active interest in innovation in design, media, and the areas such as education, health, welfare

Joyce Seitzinger
Joyce SeitzingerLearning Design Director, RMIT Online

With over 19 years experience in learning design both domestically and internationally, Joyce has a passion for building dynamic, engaging and world-class learning experiences.

Jennifer Morinaka
Jennifer MorinakaStudent Success Advisor

Our student success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Entry requirements

An Australian bachelor degree or equivalent, or higher level qualification from a recognised tertiary institution. You may also be considered for the graduate certificate if you have work experience, or skills required in service design and delivery.

These include any public-facing interfaces such as but not limited to retail, corporate, government, welfare, not-for-profit or cultural organisations. This experience may include creative practice, community engagement, consultancy, transport, customer experience, process analysis, innovation and start-ups, human resources, organisational strategy and design or similar roles.

Applicants will need to submit a statement that details their experience alongside a CV.

English Language 

You must meet the University's minimum English language requirements to be eligible for a place in this program.

If you are a local student refer to the English requirements for postgraduate coursework programs.

If you are an international student refer to the English requirements and equivalency information. The program requires a minimum overall score of 6.5 with no band less than 6.0 in IELTS (Academic).

Australian Student Visas 

RMIT’s Online Graduate Certificate in Service Design does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on-campus programs visit

Credit Pathways

At RMIT Online, we’re committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. Some of our short courses, when taken in certain combinations, are eligible for credit in the Graduate Certificate in Service Design. For a full list of the short course elective bundles and eligibility, please refer here. To be eligible for a credit transfer, you will also need to meet this program’s entry requirements. The course must be a current credential or completed within the last 10 years. Individual short courses are not recognised under the Australian Qualifications Framework (AQF).

Some courses within our Graduate Certificate in Service Design may also be eligible for credit into the Master of Design Futures. See individual course descriptions for more information. Eligibility and criteria still apply.


Full Fee*

3480 per course

13920 all 4 courses

Important information

Fees are indicative only and are subject to change each year.
FEE-HELP and Commonwealth Supported Places (CSP) are subject to eligibility requirements.
Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.

Download a brochure

For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide

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