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Graduate Certificate in Service Design

Transform your career with the service and strategic design skills, knowledge, and tools to deliver exceptional human-centred experiences.

Applications close

27 Jun 2022

Future intakes
Jul 2022|Oct 2022
Number of courses
12 months (9 months accelerated)

Co-created with

Program Overview

Why study

Service design takes a human-centred approach to the creation and improvement of experiences by examining all aspects of a service ecosystem – its strategies, structures, people, and processes. This shift in user-centred thinking has seen a rise in demand for service designers, who use empathy and various tools to shape how an organisation delivers its products and services.  

Our Graduate Certificate in Service Design is ideal for those looking to start a career in or transition into the field of service design. This program is ideal for:  

  • New entrants into service design including graduates from communication and industrial design, as well as related fields such as business, technology, the arts, social work, and education 

  • Mid-senior designers and professionals looking to upskill, including UX designers, business analysts, strategic analysts, and interaction designers 

  • Mid-senior professionals looking to commission service design work 

What you'll learn

  • Utilise design research methods to identify and investigate contemporary service problems 
  • Apply skills and knowledge of service design practices and strategy to engage stakeholders, frame problems, and propose innovative solutions 
  • Articulate your final design solution using various tools to create artefacts such as customer journey maps, service blueprints, and a service prototype 
  • Work autonomously and collaborate with others in diverse contexts, demonstrating cultural, environmental and social awareness, and ethical and reflective practice 
  • Identify the next steps to develop your professional skills and future learning as a service designer 


Program outcomes

By the end of this program, walk away with the service design skills, tools, and knowledge, as well as a portfolio showcasing your service design strategy and proposed recommendations.

Our Graduate Certificate in Service Design


Service Design in Practice

Examine the practice and principles of service design and investigate how human-centred design tools and approaches can define problems and improve the quality of a service.  

  • Articulate how service design supports activities in a range of fields, including corporate, social and public sectors  
  • Apply a range of design processes and principles such as thinking in critical, systemic and holistic ways to analyse complex systems and issues 
  • Critically reflect on the role of a designer within human-centred approaches to service design 
  • Evaluate service design solutions from real-world contexts and propose solutions 

Design Strategy, Practice and Principles

This course examines the strategies powering the successful delivery of a service experience. Apply tools, methods, and processes to help align design practices with an organisation’s strategy.  

  • Identify current and emerging service approaches in organisational strategy
  • Articulate and apply strategic design knowledge and principles to solve organisational problems 
  • Critically evaluate the efficacy of strategic design and propose alternatives

Service Design Research

Through this course, you’ll perform case study analysis, fieldwork, observation and reflection to develop insights into how you can improve a service experience.

  • Implement design research tools and methods to define a service problem within a human-centred design framework
  • Evaluate and apply design research tools and methods in diverse contexts
  • Synthesise results gathered from the design research process
  • Communicate insights, risks, and opportunities for your design solution

Service Futures

The Service Futures course will teach you how to synthesise design processes and produce an end-to-end service prototype. Through idea generation and iterative design, develop a solution that you’ll reflect and measure the success of.

  • Identify opportunities for the application of human-centred design approaches to service problems
  • Critically evaluate and apply judgement in the use of design methods and tools
  • Articulate a professional design proposition which demonstrates a process of reflective practice
  • Collaborate constructively within a multi-disciplinary professional setting

Learn with industry experts

Dr Marius Foley
Dr Marius FoleyProgram Manager, RMIT

Dr Marius Foley is the Program Manager of the Master of Design Futures, RMIT School of Design. His work focuses on the practice of human-centred design in contemporary industry and social organisations. Marius has an active interest in innovation in design, media, and the areas such as education, health, welfare

Joyce Seitzinger
Joyce SeitzingerLearning Design Director, RMIT Online

With over 19 years experience in learning design both domestically and internationally, Joyce has a passion for building dynamic, engaging and world-class learning experiences.

Jennifer Morinaka
Jennifer MorinakaStudent Success Advisor

Our student success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Entry requirements

An Australian bachelor degree or equivalent, or higher level qualification from a recognised tertiary institution. You may also be considered for the graduate certificate if you have work experience, or skills required in service design and delivery.

These include any public-facing interfaces such as but not limited to retail, corporate, government, welfare, not-for-profit or cultural organisations. This experience may include creative practice, community engagement, consultancy, transport, customer experience, process analysis, innovation and start-ups, human resources, organisational strategy and design or similar roles.

Applicants will need to submit a statement that details their experience alongside a CV.

English Language 

You must meet the University's minimum English language requirements to be eligible for a place in this program.

If you are a local student refer to the English requirements for postgraduate coursework programs.

If you are an international student refer to the English requirements and equivalency information. The program requires a minimum overall score of 6.5 with no band less than 6.0 in IELTS (Academic).

Australian Student Visas 

RMIT’s Online Graduate Certificate in Service Design does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on-campus programs visit


3480per course^

Program total: 13920 (all 4 courses)*^FEE-HELP and other support may be available
* Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.
^ Fees typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.

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