Design Thinking for Innovation

Design thinking is core to many of the most successful businesses, and combines critical thinking and creativity to solve problems. Design thinking for innovation teaches you how to apply the best creative and analytical tools to develop real solutions for real needs, including personas, empathy mapping, prototyping and iteration models. 

Our design thinking course encourages you to think differently. You will learn the techniques that allow you to solve the right problem, in the right way and put yourself in your customers' shoes. Throughout the course, you will work on your own problem and complete a design thinking project that you can present back to your organisation, start-up, or peers. Change your mindset to focus on solutions and boost creativity in your workplace. 

Our Design Thinking for Innovation course is ideal for: 

• A consultant looking to get a human-centred design (HCD) or design thinking role ​

• A mid-senior manager looking to embrace HCD and design thinking practices within their team

By the end of this course, you’ll be able to: 

• Apply empathy frameworks to develop customer personas 
• Use informed data collection for customer insights 
• Identify customers' pain and gain points 
• Find inspiration 
• Design and create rapid prototypes 
• Work on iterative processes to improving businesses 
• Design for and implement solutions 

Throughout the course, you’ll work to on your own problem statement and complete your own design thinking project that you'll pitch to your mentor. You will explain your design thinking solution and the process that guided your findings. You'll be able to take your project with you and present back to your organisation, start-up or peers.

This course can be taken as standalone but has been designed to be taken as part of a two-course Innovative Leadership bundle (with a saving of 10% across both courses). For a more comprehensive understanding of business analytics, we recommend that you also complete Digital Leadership.