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FUTURE SKILLS SHORT COURSE

Artificial Intelligence in Marketing

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Discover the implications of new, emerging technologies in marketing.

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Next start date
2 Nov 2020

Prerequisites
None
Time commitment
6 weeks (5-8 hours per week) 100% online
A$ 1200 incl GST

Industry partner:


Level up your skills and qualifications as a digital native

Why learn Artificial Intelligence in Marketing?

According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.

This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here. 

How does it work

This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.

Skills you learn

AI marketing management, extended reality marketing management, mar-tech management, voice-based search strategy, chat-bot strategy, marketing automation.

Find out more in our FAQ section.

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After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Understanding marketing AI

The hype cycle
Best practice use cases
How does it go wrong?

Module 2

Machine Learning, Internet of Things and Extended Realities

Machine and deep learning
Internet of Things
Augmented, Virtual and Mixed Reality

Module 3

Chatbots

Natural Language Processing 
Teaching AI to speak for your business
Chatbots

Module 4

Pioneer use cases

Search and email marketing
Social media marketing
Campaign optimisation and automation

Module 5

Optimising marketing functions

Identify key opportunities for deploying AI
Marketing funnel optimisation with AI
Marketing metrics for AI

Module 6

What's next

Reflection with peers
Tap into industry experts
Future exploration on emerging trends

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Martin CarillExpert Industry Mentor

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. 

Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing. 

Martin's experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre.

Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

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