According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.
This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here.
Future Skills Short Course
Artificial Intelligence in Marketing
Discover the implications of new, emerging technologies in marketing.
- Prerequisites
- None
- Time commitment
- 6 weeks (5-8 hours per week)
- Prerequisites
- None
- Time commitment
- 6 weeks (5-8 hours per week)
Level up your skills and qualifications as a digital native
Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.
Course overview
Learn more about our Artificial Intelligence in Marketing course in the video below.
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Get RMIT credentialed
After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.
Course structure
Learn with industry experts
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work.
Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing
Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.
Why choose RMIT Online
Get a world-class education and transform your career.
Real world skills
Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
Industry connected
You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
Flexible delivery
Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
Supported community
Be guided by a network of industry experts and peers, and supported by our dedicated success team.
Download a brochure
Register your interest to get a free course guide for Artificial Intelligence in Marketing.