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Artificial Intelligence in Marketing

Discover the implications of new, emerging technologies in marketing.

Time commitment
6 weeks (5-8 hours per week) 100% online
Next start date
18 Nov 2019
A$ 1200 incl GST
Enrol now


Level up your skills and qualifications as a digital native

Why learn Artificial Intelligence in Marketing?

According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.

This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here. 

How does it work

This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.

Skills you learn

AI marketing management, extended reality marketing management, mar-tech management, voice-based search strategy, chat-bot strategy, marketing automation.

Find out more in our FAQ section.

The freedom of online study


Get RMIT certified

After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Understanding marketing AI

The hype cycle
Best practice use cases
How does it go wrong?

Module 2

Machine Learning, Internet of Things and Extended Realities

Machine and deep learning
Internet of Things
Augmented, Virtual and Mixed Reality

Module 3


Natural Language Processing 
Teaching AI to speak for your business

Module 4

Pioneer use cases

Search and email marketing
Social media marketing
Campaign optimisation and automation

Module 5

Optimising marketing functions

Identify key opportunities for deploying AI
Marketing funnel optimisation with AI
Marketing metrics for AI

Module 6

What's next

Reflection with peers
Tap into industry experts
Future exploration on emerging trends

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Adobe is the global leader in digital media and digital marketing solutions. Their creative, marketing and document solutions empower everyone to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.

“In order for Australia to remain competitive in the global economy, it is imperative that we address education needs in the digital space. RMIT and Adobe share values of innovation and creativity, and we believe this partnership will continue to find exciting new ways to benefit Australia’s businesses and workforce.” 
 Tony Katsabaris, Adobe APAC Senior Director of Public Sector & Education

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