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FUTURE SKILLS SHORT COURSE

Artificial Intelligence in Marketing

Discover the implications of new, emerging technologies in marketing.

Next start date
Coming soon
Prerequisites
None
Time commitment
6 weeks (5-8 hours per week) 100% online
A$ 1200 incl GST

Industry partner:


Level up your skills and qualifications as a digital native

Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

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Course Structure

Module 1

Understanding marketing AI

The hype cycle
Best practice use cases
How does it go wrong?

Module 2

Machine Learning, Internet of Things and Extended Realities

Machine and deep learning
Internet of Things
Augmented, Virtual and Mixed Reality

Module 3

Chatbots

Natural Language Processing 
Teaching AI to speak for your business
Chatbots

Module 4

Pioneer use cases

Search and email marketing
Social media marketing
Campaign optimisation and automation

Module 5

Optimising marketing functions

Identify key opportunities for deploying AI
Marketing funnel optimisation with AI
Marketing metrics for AI

Module 6

What's next

Reflection with peers
Tap into industry experts
Future exploration on emerging trends

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Martin CarillExpert Industry Mentor

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. 

Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing. 

Martin's experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre.

Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Interested in this course?

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