What Is Marketing Analytics?
As a Marketer or Manager, how do you know if your campaigns are actually working? Which channels generate the best ROI? How do you measure success? Who are your customers? What do they like? What frustrates them? These are the sorts of questions that Marketing Analytics helps you answer.
So what is Marketing Analytics? It’s a data-driven approach to marketing, backed up by different tools, technologies and statistical techniques. By learning how to sort and analyse customer data, Marketers can draw conclusions and drive better business performance. At its crux, Marketing Analytics takes the guess work out of marketing.
Anyone can learn Marketing Analytics - you don’t necessarily need digital marketing experience to get started. The field rewards curiosity, thoroughness and attention to detail. A good head for numbers also helps, but is not essential.
What Is Marketing Analytics Used For?
Marketers use Marketing Analytics tools – like Google Analytics, Adobe Analytics and Tableau – to reveal insights and answer business questions. That’s the aim of the game. Armed with powerful statistical data, Marketers can then target customer groups more effectively, improve their online messaging, or build more engaging campaigns.
Insights like this can help get buy-in from other departments and stakeholders, as well as keep managers informed and help forecast overall business performance. Marketing Analytics can benefit all sorts of different fields:
Customer Experience Management
Accounting & Finance
Why Learn Marketing Analytics?
Now is a great time to learn Marketing Analytics. The global Marketing Analytics market was valued at $2.31 billion in 2019, and is set to grow 14% over the next five years. As more and more companies shift towards robust, data-driven marketing, Marketing Analytics skills are becoming critical for businesses of all sizes.
Marketing, as a field, is also growing in Australia. SEEK is projecting 21% growth for Marketing Managers over the next five years, with an average salary of $110,000. It’s a flexible career with lots of opportunities, and knowing how to measure your impact to shape your strategy will set you apart.
Here are some other careers that can benefit from Marketing Analytics:
Email Marketing Specialist
Business Intelligence Analyst
Customer Experience Analyst
Public Relations Consultant
5 Reasons Why You Should Learn Marketing Analytics
It’s in demand
LinkedIn ranked data analysis as one of the Top 10 in-demand hard skills for 2020. And that’s for all careers, not just marketing. Learning some basic data analysis is relevant across all industries. It’s now considered an essential skill for modern marketing managers.
It's a growth area
Marketing Managers in Australia can command relatively high salaries, depending on their industry. SEEK estimates an average of $110,000 per annum, while Indeed puts the number around $97,000. Either way, there’s plenty of scope for professional development and wage growth.
Marketing Analytics can benefit all sorts of different fields. If you’d like to work in Public Relations, User Experience, Customer Management or SEO Marketing, having a basic knowledge of Marketing Analytics will significantly boost your CV.
It’s easy to learn
Marketing Analytics relies on statistics, predictive modelling, technical software and (increasingly) machine learning. But you don’t need any experience to get started. Anyone can learn Marketing Analytics, whether they come from a marketing background or not.
It makes you a better marketer
If you’re passionate about marketing, and driving business growth, Marketing Analytics are almost essential. Robust analytics make you a better marketer, driven by data and insights, rather than hunches. They let you visualize success, engage with customers and achieve better results.
Marketing Analytics Careers
Why learn Marketing Analytics? Because it’s quickly becoming a necessary technical skill. In fact, the entire Australian data industry is expected to surge 20% by 2025.
If you’re applying for a marketing position, most companies will expect you to have a working knowledge of Google or Adobe Analytics. To understand customer segmentation data. To be able to put together basic marketing reports. Learning Marketing Analytics is probably the best way to future-proof your marketing career.
Here are some other careers that can benefit from Marketing Analytics training:
Business Intelligence Analyst | $104,000
UX Designer | $103,000
Brand Manager | $90,000
Public Relations Manager | $85,000
SEO Specialist | $76,000
How To Learn Marketing Analytics For Beginners
Learning Marketing Analytics might seem daunting, particularly if you don’t have a background in data, but anyone can pick up the basics. You don’t need any advanced tech knowledge to get started, and the field actually draws on several generic soft skills: collaboration, curiosity, teamwork and stakeholder management.
Our learning content is purpose built for online study and our curriculum is divided into easy-to-follow units Each unit combines interactive webinars, 1-on-1 tutorials, group work and practical analysis tasks. The ultimate goal is to give you the skills you need for a career in Marketing Analytics.
Here’s a taste of what you’ll need.
Commitment. Our course content is divided into bite sized chunks, and designed to fit in around your schedule. We recommend studying a few hours every day to stay committed and on track.
Notes. Your RMIT Online mentors will encourage you to take lots of notes. It’s a good way to flag any potential problems.
Collaboration. As part of your course, you’ll be working with professional Marketers. You’ll also have access to an online peer community.
Knowledge. Analytics best-practice is always changing. We’ll help you stay up-to-date with the latest industry knowledge.
Resources. RMIT Online will provide cutting-edge Marketing Analytics resources. These tools and forums can be used during the course, or even after completion.
Learn About Marketing Analytics
Want to learn Marketing Analytics? This is the best place to start. Read as much as you can. Ask questions. Contact one of our RMIT Online course counsellors. You can find all our Marketing Analytics news and coverage below.
RMIT Online Marketing Analytics Courses
Ready to learn Marketing Analytics? You’ve come to the right place. RMIT Online offers a range of Marketing Analytics courses and certifications, depending on your career goals and experience. You can learn Marketing Analytics online, at your own pace, and get support from expert industry mentors.
Topics And Courses Similar To Marketing Analytics
Marketing Analytics overlaps with other data-driven fields. If you’d like to learn more about Data Science, Machine Learning, Email Marketing or Business Analytics, you can browse RMIT Online’s related courses below.