With the world’s rapid technological advancements and increasing customer expectations, it’s virtually impossible for any digital product or service to be successful today without the consideration of its users’ experience with that product or service. Brands must be cognisant of their user’s customer experience (CX) — referring to the thoughts, emotions, frustrations, and ease that people have with each interaction of a product or service. Establishing a customer-centric or strong CX approach requires more than just designing an exceptional product.
So why study Customer Experience Strategy and Design with us?
- Get hands-on and craft a customer-centric solution: Using real-life examples, this course will explore in-depth customer experience analysis, optimisation and strategy, UX design, and customer journey mapping to deliver industry-leading user experiences that can be immediately applied back in your workplace.
- Build your own CX toolkit and apply this to your final project: Through this course, you’ll get hands-on with developing and refining CX tools that you’ll apply to your final project including conducting research, customer personas, empathy mapping, crafting a CX solution prototype, trends-analysis, data-analysis and pain point identification and more.
- Built in partnership with leading industry partners: This course has been built with leading industry partners REA, and Concentrix Tigerspike, so you can feel confident that what you’re studying is best practice and aligned with the desired skillset in the industry