With the world’s rapid technological advancements and increasing customer expectations, it’s virtually impossible for any digital product or service to be successful today without the consideration of its users’ experience with that product or service.
Brands must be cognisant of their user’s customer experience (CX) — referring to the thoughts, emotions, frustrations, and ease that people have with each interaction of a product or service. Establishing a customer centric or strong CX approach requires more than just designing an exceptional product. Companies adopting a customerfirst strategy must also consider their users’ interactions with its brand’s website, its marketing, sales, customer service, and more.
