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Customer Experience Strategy and Design

Understanding the customer and giving them what they need is more important than ever.

Next start date
4 Oct 2021

No entry prerequisites
Time commitment
6 weeks (5-8 hours per week) 100% online
A$ 990 incl GST


100% online, mentor supported, workplace ready

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The freedom of online study


Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Learn about CX strategy and your customers

What is CX

Know your customers

Module 2

Customer journeys and experiences

Articulate customer pain points (and gain points)

Personas and empathy map

Customer experience map

Module 3

Trends and opportunities

CX your business strategy

Identify trends

Identify opportunities

Module 4

Design customer experience solutions

Identify what to design/implement/build

Create a prototype

Test your prototype with customers

Module 5

Measure your impact

Measure customer experiences

Implement change

Module 6

How to maintain and optimise your CX strategy

Continuous improvement

Future exploration on future trends

Tap into industry experts

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

REA Group is a digital advertising company that operates Australia’s leading property and real estate websites in Europe, Asia and the US.

Tigerspike is a global business, spanning nine offices across five continents. It is one of the largest specialised enterprise mobility companies in the world, blending technology with human expertise to deliver business outcomes, fast.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to get a free course guide for Customer Experience Strategy and Design.

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