REA Group is a digital advertising company that operates Australia’s leading property and real estate websites in Europe, Asia and the US.
Customer Experience Strategy and Design
Understanding the customer and giving them what they need is more important than ever.
- No entry prerequisites
- Time commitment
- 6 weeks (5-8 hours per week) 100% online
100% online, mentor supported, workplace ready
With the business world rapidly changing, and an increased focus on globalisation, automation and collaboration, it is no longer simply a great product that gives you a competitive advantage. Businesses are increasingly looking for innovative, memorable and delightful customer experiences to set themselves apart.
Learn how to build CX strategy from the very beginning. You will create personas, conduct customer interviews, and map customer journeys. This will allow you to transform your workplace by embedding customer-experience thinking deep into the business model.
Customer Experience Strategy, personas, pain points and gain points, business strategy fit, prototyping, KPIs, change implementation
Get RMIT credentialed
After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.
Learn about CX strategy and your customers
What is CX
Know your customers
Customer journeys and experiences
Articulate customer pain points (and gain points)
Personas and empathy map
Customer experience map
Trends and opportunities
CX your business strategy
Design customer experience solutions
Identify what to design/implement/build
Create a prototype
Test your prototype with customers
Measure your impact
Measure customer experiences
How to maintain and optimise your CX strategy
Future exploration on future trends
Tap into industry experts
Learn with Industry Experts
Get ready to meet some of the biggest names in the business
Tigerspike is a global business, spanning nine offices across five continents. It is one of the largest specialised enterprise mobility companies in the world, blending technology with human expertise to deliver business outcomes, fast.