Skip to main content

Future Skills Short Course

Customer Experience Strategy and Design

Craft personalised customer experiences by gaining valuable design thinking skills in research, customer journey mapping, prototyping, and more. Address key customer and business problems and effectively communicate your strategy and process to stakeholders.

No entry prerequisites
Time commitment
6 weeks (5-8 hours per week)
No entry prerequisites
Time commitment
6 weeks (5-8 hours per week)

100% online, mentor supported, workplace ready

Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, 100% online education.

With the world’s rapid technological advancements and increasing customer expectations, it’s virtually impossible for any digital product or service to be successful today without the consideration of its users’ experience with that product or service. Brands must be cognisant of their user’s customer experience (CX) — referring to the thoughts, emotions, frustrations, and ease that people have with each interaction of a product or service. Establishing a customer-centric or strong CX approach requires more than just designing an exceptional product. 

To deliver a differentiated, positive, and valuable CX, brands must incorporate all market and user research, consider user pain points, and incorporate their company mission into their core business strategy and initiatives. This course will allow you to get hands-on and craft customer-centric solutions, build your own CX toolkit and apply this to your final project. 

This course has been built with leading industry partners REA, and Concentrix Tigerspike, so you can feel confident that what you’re studying is best practice and aligned with the desired skillset in the industry.

Career outlook

Take a closer look at what opportunities in the Customer Experience Strategy and Design field.

Job satisfaction

CX Managers have a job satisfaction of 5/5

Industry growth

6th fastest growing role, with 34% growth year over year

Salary expectations

Average CX Manager salary is $90k

Job opportunities

There are over 600 jobs available

Course overview

Learn more about our Customer Experience Strategy and Design course in the video below.

Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course structure

  • Comprehend the fundamentals of CX strategy and the elements of exceptional customer experiences
  • Collate and analyse existing customer data to obtain a current state view of the CX
  • Learn how to conduct a user interview and distil core insights

Learn with industry experts

REA Group

REA Group is a digital advertising company that operates Australia’s leading property and real estate websites in Europe, Asia and the US.

Concentrix Catalyst

Concentrix Catalyst is a digital services company driven to improve people’s lives through technology. Focusing on strategy, experience design, software development and systems integration, Concentrix Catalyst work focuses on five key values; transparency, resilience, problem solving, energy, and curiosity.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to get a free course guide for Customer Experience Strategy and Design.

By clicking Submit, you agree to be contacted via email and SMS about our courses. Local numbers may also be contacted by phone. For information on how RMIT collects, stores and uses your personal information, see our RMIT Privacy Statement.