What Is Behavioural Analytics?
Behavioural Analytics falls under the broader umbrella of Business Analytics. It focusses on how customers interact with a digital product. What they click. Where they swipe. How much time they spend on a page. Which elements drive the most traffic.
So what is Behavioural Analytics used for? Well, when companies know how customers are using their product, they can figure out how to optimise that journey. In this way, Behavioural Analytics sits somewhere between Data Science and Psychology. It’s the process of figuring out what makes users tick. A combination of segmentation and event tracking.
Behavioural Analytics also shares some overlap with UX Design. Both fields look at user flows, user mapping and customer journeys. Both try to answer the fundamental question “How are customers using our product?”
What Is Behavioural Analytics Used For?
When users interact with a website or app, they leave behavioural data behind. Behavioural Analysts look at this data in the aggregate and try to see patterns in the flow. Businesses can then segment users, track events, and figure out customer’s needs and interests. Netflix suggestions, Twitter feeds and YouTube recommendations are all fueled by Behavioural Analytics.
Behavioural Analytics has also allowed companies to go beyond so-called ‘vanity metrics’. Instead of generalising based on age or gender, for example, Behavioural Analysts can dig deep into browsing patterns to find exactly what drives consumer behavior – right down at the click and swipe level.
Here are some other fields that benefit from Behavioural Analytics
- UX Design
- Digital Marketing
- Email Marketing
- UI Design
- Customer Experience Management
- Web Development
- iOS Development
Why Learn Behavioural Analytics?
Behavioural Analytics are driving change across multiple industries. E-commerce sites can now target their products more effectively. Messaging apps can increase overall usage. Insurance companies can use Behavioural Analytics to upsell additional products. In fact, the global Behavioural Analytics market is expected to grow 14% over the next seven years.
Learning Behavioural Analytics is an excellent way to future-proof your career. SEEK is projecting 20% job growth for Behavioural Analysts in Australia, with thousands of open positions across the country.
Here are some other careers that can benefit from Behavioural Analytics
- Email Marketing Specialist
- Business Intelligence Analyst
- Marketing Manager
- UX Designer
- Customer Experience Analyst
- Brand Manager
- SEO Specialist
5 Reasons Why You Should Learn Behavioural Analytics
It’s in demand
LinkedIn ranked data analysis as one of the Top 10 in-demand hard skills for 2020. Even if you don’t want to become a dedicated Behavioural Analyst, the skills you learn in this field (event mapping and customer segmentation, for example) are useful almost anywhere.
It’s a growth area
Business Analysts and Behavioural Analysts can command excellent salaries in Australia. According to Indeed, the average salary for a Business Analyst is $101,000 per annum. Behavioural Analysts can earn upwards of $98,000. There’s plenty of scope for career progression.
It’s transferable
Behavioural Analytics can benefit all sorts of different fields. If you’d like to work in Digital Marketing, User Experience, UI Design, Web Development or SEO Marketing, having a basic knowledge of Behavioural Analytics will significantly boost your CV.
It’s easy to learn
Behavioural Analytics uses various tools, like segmentation analysis and cohort analysis, to paint a picture of consumer behaviour. These might sound complex and intimidating, but anyone can learn Behavioural Analytics. It doesn’t require any specific background or experience.
It drives growth
Behavioural Analytics are crucial for any business with a digital product – or even a simple website. They’re a big part of increasing conversion, customer engagement, retention and growth. As a Behavioural Analyst, you’ll have a big impact on overall business performance.
Behavioural Analytics Careers
So, why learn Behavioural Analytics? Because the Australian data industry is expected to surge 20% by 2025. More and more companies are going to be relying on Behavioural Analysts, and Behavioural Analytics careers are set to grow significantly.
Of course, becoming a dedicated Behavioural Analyst is really just one pathway to consider. Behavioural Analytics are used in all sorts of different fields, from Digital Marketing to Web Development and User Experience Design.
Here are some other careers that can benefit from Behavioural Analytics training
- Marketing Manager | $97,000
- Email Marketing Specialist | $75,000
- Business Intelligence Analyst | $104,000
- UX Designer | $103,000
- Brand Manager | $90,000
- SEO Specialist | $76,000
How To Learn Behavioural Analytics For Beginners
Behavioural Analytics for Beginners might seem intimidating, but you don’t need any specific experience to get started. Learning Behavioural Analytics is all about curiosity if you have soft skills like teamwork, digital leadership and problem solving (not to mention a decent head for numbers) you’re well on your way. Anyone can upskill in Behavioural Analytics.
Our learning content is purpose built for online study and our curriculum is divided into easy-to-follow units. Each unit combines interactive webinars, 1-on-1 tutorials, group work and practical analysis tasks. The ultimate goal is to give you the skills you need for a career in Behavioural Analytics.
Here’s a taste of what you’ll need.
- Commitment. Our course content is divided into bite sized chunks, and designed to fit in around your schedule. We recommend studying a few hours every day to stay committed and on track. Online mentors will encourage you to take lots of notes. It’s a good way to flag any potential problems.
- Collaboration. As part of your course, you’ll be working with professional Behavioural Analysts. You’ll also have access to an online peer community.
- Knowledge. Analytics best-practice is always changing. We’ll help you stay up-to-date with the latest industry knowledge.
- Resources. RMIT Online will provide cutting-edge Behavioural Analytics resources. These tools and forums can be used during the course, or even after completion.
Learn About Behavioural Analytics
Want to learn Behavioural Analytics? This is the best place to start. Read as much as you can. Ask questions. Contact one of our RMIT Online course counsellors. You can find all our Behavioural Analytics news and coverage below.
RMIT Online Behavioural Analytics Courses
Ready to learn Behavioural Analytics? You’ve come to the right place. RMIT Online offers a range of courses that offer study in Behavioural Analytics depending on your career goals and experience. You can learn Behavioural Analytics online, at your own pace, and get support from expert industry mentors.
Topics And Courses Similar To Behavioural Analytics
Behavioural Analytics sits between several interrelated fields Business Analytics, Marketing, UX Design and even Psychology. If you’d like to expand your knowledge base – and boost your CV – check out RMIT Online’s related courses below.
