Graphic Design + Content Marketing

• Explain how design principles apply to the creation of design assets
• Design and create digital graphic assets that adhere to best practice design principles and practice
• Evaluate design assets against a design brief and best practice design principles
• Design, implement and deliver a content and social media plan to develop brand awareness.
• Create, distribute and manage content through owned channels to grow and manage audiences and earnings.
• Critically analyse content and asset selection and justify its use in a content and social media plan.

Digital Graphic Design

Using the skills gained throughout the course, you’ll respond to a design need in your organisation and articulate your approach in a presentation. The project outcomes are:
• Understand, develop and respond to briefs
• Ensure focus on the critical features of designs
• Articulate approach and desired outcomes from project

Content and Social Media Marketing

Upon completion of this course, you’ll be familiar with content marketing tools and have created a content and social media marketing plan for your business. You’ll justify the marketing decisions you’ve made in a presentation. The project outcomes are:

• Identify your audience and gather insights aligned to your business and marketing objectives
• Ensure your content is differentiating to your brand or business
• Articulate your content approach organised by themes and channel.