Amplify your brand awareness and engage your audience through effective content, social media strategies and campaigns.
With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd?
Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing.
Design, implement, and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business from existing customers
Create, distribute and manage content through owned channels to grow and manage audiences and earnings
Critically analyse content and asset selection and justify its use in a content and social media plan
Through our Content and Social Media Marketing course, you’ll walk away with a comprehensive content and social media marketing plan and calendar. Kickstart your marketing strategy and cement your learning by producing three pieces such as a blog, video plan, or social media ad that you'll distribute and optimise.
After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.
Module 1
Introduction to content marketing
An introduction to content marketing strategies and models
Explore business goals, the role of content, and mission statements
Identify customer needs and pain points
Module 2
Getting to know the marketing landscape
Explore content audits, gap analysis, and identify opportunities
Examine social listening tactics, tools and benefits for content creation
Perform landscape analysis including competitors and other factors affecting your business
Module 3
Content ideation
Identify content themes from user needs and landscape insights
Understand content ideation and turn insights into ideas
Analyse different channels and the role they play in different strategies along the customer journey
Module 4
Email and web content distribution
Interpret content distribution and publishing methods and tactics for a digital hub and multiple channels
Incorporate best practice SEO in writing online blogs and articles
Utilise emails for content distribution
Module 5
Social content distribution
Understand social media content distribution, including content types and best practice
Learn engagement tactics including building a following and content frequency
Foster a community through community management techniques, ownership and top fans
Module 6
Final project
Understand how to brief in production partners and manage content workflow
Explore content plans, briefing templates, free and paid tools
Optimise content-based performance through effective content and campaign management metrics
Get ready to meet some of the biggest names in the business
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Natalia Traldi. Natalia is a digital and marketing strategist and currently the Strategy Director at Isobar. She has over a dozen years of experience working with some of Latin America and Australia’s biggest brands on digital and media strategies, campaigns, automation, e-commerce, conversion rate optimisation, data and analytics.
Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.