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FUTURE SKILLS SHORT COURSE

Content and Social Media Marketing

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Amplify your brand awareness and engage your audience through effective content, social media strategies and campaigns. 

Enrol now Download a brochure
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Prerequisites
None
Time commitment
6 weeks (8-10 hours per week) 100% online
A$ 990 incl GST

INDUSTRY PARTNERS:

Level up your skills and qualifications as a digital native

Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

Find out more in our FAQ section.

The freedom of online study

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Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Introduction to content marketing

  • An introduction to content marketing strategies and models 

  • Explore business goals, the role of content, and mission statements 

  • Identify customer needs and pain points  

Project
Create a content mission statement and video present the pain points the content will answer for your audience

Module 2

Getting to know the marketing landscape

  • Explore content audits, gap analysis, and identify opportunities 

  • Examine social listening tactics, tools and benefits for content creation 

  • Perform landscape analysis including competitors and other factors affecting your business 

Project
Complete a mini content audit and provide two insights gathered from social listening and landscape analysis using the provided template

Module 3

Content ideation

  • Identify content themes from user needs and landscape insights 

  • Understand content ideation and turn insights into ideas 

  • Analyse different channels and the role they play in different strategies along the customer journey 

Project
Identify content themes devise a content idea for each stage of the customer journey

Module 4

Email and web content distribution

  • Interpret content distribution and publishing methods and tactics for a digital hub and multiple channels 

  • Incorporate best practice SEO in writing online blogs and articles 

  • Utilise emails for content distribution 

Project
Create an annotated SEO optimised blog post. Map out 2 email flows detailing content messaging and timing.

Module 5

Social content distribution

  • Understand social media content distribution, including content types and best practice 

  • Learn engagement tactics including building a following and content frequency 

  • Foster a community through community management techniques, ownership and top fans 

Project
Detail your social content approach and create three social posts with rationale

Module 6

Final project

  • Understand how to brief in production partners and manage content workflow 

  • Explore content plans, briefing templates, free and paid tools 

  • Optimise content-based performance through effective content and campaign management metrics 

Project
In less than 8 minutes, video present your final marketing plan and rationale

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Martin CarlillExpert industry mentor

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.

Natalia TraldiSubject matter expert

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Natalia Traldi. Natalia is a digital and marketing strategist and currently the Strategy Director at Isobar. She has over a dozen years of experience working with some of Latin America and Australia’s biggest brands on digital and media strategies, campaigns, automation, e-commerce, conversion rate optimisation, data and analytics.

Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to get a free course guide for Content and Social Media Marketing.

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