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FUTURE SKILLS SHORT COURSE

Content and Social Media Marketing

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Amplify your brand awareness and engage your audience through effective content, social media strategies and campaigns. 

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Select a start date
16 Nov 2020

Prerequisites
None
Time commitment
6 weeks (8-10 hours per week) 100% online
A$ 990 incl GST

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Level up your skills and qualifications as a digital native

Why learn Content and Social Media Marketing

With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd? 

Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing.  

What you'll learn
  • Design, implement, and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business from existing customers 

  • Create, distribute and manage content through owned channels to grow and manage audiences and earnings 

  • Critically analyse content and asset selection and justify its use in a content and social media plan 

 

How it works

Through our Content and Social Media Marketing course, you’ll walk away with a comprehensive content and social media marketing plan and calendar. Kickstart your marketing strategy and cement your learning by producing three pieces such as a blog, video plan, or social media ad that you'll distribute and optimise. 

Find out more in our FAQ section.

The freedom of online study

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Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Introduction to content marketing

  • An introduction to content marketing strategies and models 

  • Explore business goals, the role of content, and mission statements 

  • Identify customer needs and pain points  

Module 2

Getting to know the marketing landscape

  • Explore content audits, gap analysis, and identify opportunities 

  • Examine social listening tactics, tools and benefits for content creation 

  • Perform landscape analysis including competitors and other factors affecting your business 

Module 3

Content ideation

  • Identify content themes from user needs and landscape insights 

  • Understand content ideation and turn insights into ideas 

  • Analyse different channels and the role they play in different strategies along the customer journey 

Module 4

Email and web content distribution

  • Interpret content distribution and publishing methods and tactics for a digital hub and multiple channels 

  • Incorporate best practice SEO in writing online blogs and articles 

  • Utilise emails for content distribution 

Module 5

Social content distribution

  • Understand social media content distribution, including content types and best practice 

  • Learn engagement tactics including building a following and content frequency 

  • Foster a community through community management techniques, ownership and top fans 

Module 6

Final project

  • Understand how to brief in production partners and manage content workflow 

  • Explore content plans, briefing templates, free and paid tools 

  • Optimise content-based performance through effective content and campaign management metrics 

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Martin CarlillExpert industry mentor

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.

Natalia TraldiSubject matter expert

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Natalia Traldi. Natalia is a digital and marketing strategist and currently the Strategy Director at Isobar. She has over a dozen years of experience working with some of Latin America and Australia’s biggest brands on digital and media strategies, campaigns, automation, e-commerce, conversion rate optimisation, data and analytics.

Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to get a free course guide for Content and Social Media Marketing .

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