Content and Social Media Marketing

With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd? 

Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing.  In 2020. Seek predicted that the demand for social media managers would grow by 21.5% in the next 5 years. 

Our Content and Social Media Marketing course is ideal for: 

• Small to medium business owners and entrepreneurs looking to gain the practical skills, tools, and tactics to launch and scale successful startups and businesses 
• Junior marketers aiming to maximise their social and content marketing efforts and upskill to stay relevant in this fast - evolving industry. 

By the end of this course, you’ll be able to: 

• How to effectively increase content and social media engagement 
• How to set social and content marketing goals and align business objectives
• What it takes to generate good content and distribute it successfully 
• How to differentiate between vanity and real metrics 
• How to develop, implement, and measure a social media and content marketing plan 
• The art of social listening and optimisation 
• How to alleviate customer pain points 

Through our Content and Social Media Marketing course, you’ll walk away with a comprehensive content and social media marketing plan and calendar. Kickstart your marketing strategy and cement your learning by producing three pieces such as a blog, video plan, or social media ad that you'll distribute and optimise. 

This course can be taken as standalone but has been designed to be taken as part of a two-course Graphic Design + Content marketing bundle (with a saving of 10% across both courses). For a more comprehensive understanding of Graphic Design and Content Marketing, we recommend that you also complete Digital Graphic Design.  

This course has also been designed to be taken as part of the Brand + Content Marketing bundle (with a saving of 10% across both courses). For a more comprehensive understanding of Brand + Content Marketing, we recommend that you also complete Brand Experience.