Skip to main content

Future Skills Short Course

Brand Experience

Differentiate your brand against the competition by creating and deploying a unique brand promise that is experienced at every customer touchpoint.

Time commitment
6 weeks (8-10 hours per week)
Time commitment
6 weeks (8-10 hours per week)

Level up your skills and qualifications as a digital native

Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

In today's fast-paced digital era, the ability to communicate a compelling brand becomes an essential factor for businesses to stand out amidst fierce competition and a constant influx of digital advertisements. It is the key to their survival and success, allowing them to differentiate themselves and thrive in a crowded marketplace.  Seek predicts that brand management and marketing management roles are expected to grow 22% over the next 5 years and experience highs in both satisfaction and income. 

Whether you’re looking to expand your existing digital marketing skill set or seek to adopt a brand-led business approach, our Brand Experience course enables you to create a brand promise that aligns with your customer experiences in your category. You’ll learn how to deliver that promise through every customer experience in your role or business, and how to leverage your unique and central brand idea consistently across various digital channels.

Career outlook

Take a closer look at what opportunities in the Brand Experience field.

Job satisfaction

Brand Experience Managers have a job satisfaction of 4.2/5

Industry growth

11.4% predicted job growth in 5 years

Salary expectations

The typical salary for a Brand Manager role is $110k

Job opportunities

In Australia, there are 1,000+ jobs available

Course overview

Learn more about our Brand Experience course in the video below.

Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course structure

  • Explore what makes up a brand, the benefits of a brand, and why brands are still relevant in the digital age
  • Determine the qualities of a strong brand and how you build strong brands
  • Understand why being brand led is important

Learn with industry experts

Adam Ferrier
Adam FerrierChief Thinker and Founder at Thinkerbell, Subject matter expert

Adam Ferrier is one of Australia’s most respected and recognised brand strategists. Adam’s expertise comes from a combination of a passion for marketing science with a background in clinical psychology, and over 15 years working in brand strategy. Adam has helped drive the strategy for some of Australia’s largest and

Melissa Barden
Melissa BardenFree Thinker at Thinkerbell, Subject matter expert

Our subject matter experts on this course include people like Melissa Barden. Melissa is a senior marketing and brand strategist at Thinkerbell with over 20 years’ experience in organisations such as Unilever, Colgate-Palmolive, Kantar Added-Value, and Naked Communications where she was Head of brand strategy. Melissa specialises in assisting businesses

Peter Sloterdyk
Peter Sloterdyk Subject matter expert

Peter Sloterdyk is an experienced marketer and technology leader with a penchant for building teams and helping grow startups into their next phase of maturity. He recently joined furniture brand Koala as their first Global Chief Marketing & Technology Officer, with oversight of the marketing, data, analytics, insights and technology teams.

Learner success team
Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to get a free course guide for Brand Experience.

By clicking Submit, you agree to be contacted via email and SMS about our courses. Local numbers may also be contacted by phone. For information on how RMIT collects, stores and uses your personal information, see our RMIT Privacy Statement.