Brand Experience

In today's fast-paced digital era, the ability to communicate a compelling brand becomes an essential factor for businesses to stand out amidst fierce competition and a constant influx of digital advertisements. It is the key to their survival and success, allowing them to differentiate themselves and thrive in a crowded marketplace.  Seek predicts that brand management and marketing management roles are expected to grow 22% over the next 5 years and experience highs in both satisfaction and income. 

Whether you’re looking to expand your existing digital marketing skill set or seek to adopt a brand-led business approach, our Brand Experience course enables you to create a brand promise that aligns with your customer experiences in your category. You’ll learn how to deliver that promise through every customer experience in your role or business, and how to leverage your unique and central brand idea consistently across various digital channels.

Our Brand Experience course is ideal for: 
• Intermediate or specialist digital marketers looking to understand how to deploy a brand strategy through digital channels and fill a gap within their existing skill set to progress their career
• Founders, business owners, and leaders looking to adopt a brand-led business approach and connect with their customers in a consistent and meaningful way

By the end of this course, you’ll be able to: 

• Critically analyse and apply industry principles and processes of brand strategy
• Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
• Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
• Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams

Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality. With the opportunity to bring your own business, you’ll develop a brand strategy and learn how to effectively communicate this throughout your business, to both internal and external customers through a digital first approach.

This course can be taken as standalone but has been designed to be taken as part of a two-course Brand and Content Marketing (with a saving of 10% across both courses). For a more comprehensive understanding of  Brand and Content Marketing we recommend that you also complete Content and Social Media Marketing.