Before you enrol in a degree, you really owe it to yourself to ask some hard questions: what can I do with this qualification? What’s it good for? What doors will it open? If you’ve carefully plotted your career goals (or at least made some vague mental sketches) your degree should move you closer towards those ambitions, ideally with some job-ready, practical learning that will impress future employers.
With that in mind, RMIT Online has just launched our 100% online Bachelor of Business degree. It’s an exciting step for us, and for students, allowing them to customise their business studies and dive into some really diverse majors and minors: cybersecurity, AI, business analytics, innovation management and Blockchain, to name a few.
And that’s the beauty of a Bachelor of Business: it’s a broad, hybrid qualification. You don’t necessarily have to end up working for a bank (unless Bank Manager has always been your secret childhood ambition, in which case go for it). There’s a whole world of career potential out there.
Here are just a few of the things you can do with a Bachelor of Business:
1. Artificial Intelligence
Technology and business are becoming increasingly hard to separate. Good tech is good business, and vice versa. Every organisation needs people who understand how to leverage new technology, like AI, to make better business decisions. A Bachelor of Business won’t dive into the nuts and bolts of AI Python programming (you’ll need this course for that) but it will teach you how AI and business work together, how new technology shapes the commercial world, and how to drive growth with the latest, cutting-edge tech.
Future careers might include:
- Business Development Manager
- Data Scientist
- Machine Learning Engineer
- Product Manager
2. Marketing
A Bachelor of Business is a great way to transition into a marketing career (while picking up valuable cross-business skills at the same time). Not only will you learn about the principles of buyer behaviour, CX strategy, market research and marketing analytics, you’ll be able to place those fields in a broader commercial context. This can give Bachelor of Business students an edge over traditional marketing graduates, and there are always plenty of marketing short courses, if you want to explore a particular area in more depth.
Future careers might include:
- Digital Marketing Manager
- Customer Experience Manager
- SEO Specialist
- Data and Insights Manager
3. Human Resources
With a major or minor in People and Organisations, you can easily tweak your Bachelor of Business towards the world of human resources. This is all about maximizing an organisation’s greatest asset: its people. You could get a job as a recruiter or an HR manager, develop policies to improve workplace performance, negotiate disputes, crunch the numbers on people analytics, or promote a better office culture. HR is a broad (and quite lucrative) field: according to SEEK, most HR managers take home between $100k and $140k per annum.
Future careers might include:
- Employment Specialist
- Recruiter
- HR Manager
- Employee Experience Manager
4. Government
If you’re looking to break into the public sector, a Bachelor of Business is an excellent generalist qualification. That’s because all areas of government are essentially interconnected, and they all function inside a global commercial context: public health depends on education, which depends on infrastructure, which depends on the environment, which depends on energy and sustainability policies, and on and on. More specialist knowledge might be required for certain positions, but if you’re looking for graduate jobs, a broad business degree is a good place to start.
Future careers might include:
- Policy Advisor
- Project Manager
- Urban Planning Officer
- Budget Analyst
5. Entrepreneurship
Let’s finish with the most exciting option: a Bachelor of Business will equip you with all the skills necessary to launch your own business. You’ll learn about marketing principles, commercial decision making, human resource management, business analytics, and even supply chain logistics. All you need is a brilliant, once-in-a-generation idea. No big deal, right? Depending on your company, you might want to supplement your business degree with online short courses in software development, project management or design thinking, but the Bachelors should give you a solid foundation for future growth.
