When every brand has a story to tell, how do you standout? In this episode we are joined by creative guru, tv panelist and author, Russel Howcroft. We look at which brands are telling their stories well, and who is stumbling amongst the chaos. We ask what does storytelling even mean in 2020, how do you do it authentically, and is creativity something you can learn? This episode was recorded live as part of our on the couch series.