Graduate Certificate in Digital Communication Strategy
Develop the digital communication strategy, story, content development and audience engagement skills to transform your career. Learn how to create and measure creative and compelling digital campaigns.
Applications close
13 Dec 2022
- Future intakes
- Jan 2023|Apr 2023
- Number of courses
- 4
- Duration
- 12 months (9 months accelerated)
Co-created with
Program Overview
Why study
Digital communication strategy is concerned with the choices that individuals and organisations make, using digital platforms and technologies, to meet their communication goals. The process involves effectively communicating concepts, campaigns, and messages to deeply understand stakeholders, audiences, and consumers.
Our Graduate Certificate in Digital Communication Strategy has been designed for non-digital communications professionals, looking to expand their skillset and move into strategic roles. For experienced creative specialists, this program is suited for those looking to diversify and move into a broader communication role in their digitally maturing agency or another organisation.
What you'll learn
- Synthesise and apply media and cultural theories and industry trends to address contemporary issues in digital communication
- Apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts
- Analyse and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks
- Analyse the needs of diverse stakeholders and develop ethically, culturally and socially appropriate digital content and storytelling solutions
- Develop and respond to a communication brief and pitch content development concepts
Program outcomes
- Communication strategy and story development
- Creativity and critical thinking
- Ethical and expert use of data in audience engagement
- Content strategy across all digital channels
- Briefing, pitching and managing digital campaigns
- Digital marketing or AI and Customer Experience Design
Graduates of this program may also be eligible for pathways into four of RMIT's on-campus Master programs; the Master of Media, Master of Communication, Master of Advertising, and the Master of Writing and Publishing.
Strategy and Storytelling in Digital Communication
In this course you will develop ethical communication strategies to develop compelling content. You will develop the critical practice of finding, developing and telling stories in our changing digital and media landscape. You will also critique and create communication strategy and apply this to digital platforms and channels. You will also explain key concepts such as ethics, digital platforms and media landscape.
Learning outcomes
- Critique and create omnichannel communications strategies on a range of platforms including digital platforms, appreciating governing regulations
- Create stories in response to a brief, using key concepts of effective storytelling, using creativity, critical thinking and ethical practice
- Develop visual, process and interactive representations of stories for different digital platforms
- Compare the effectiveness of digital stories based on their goals, the reactions of the public and other relevant factors
Audience Engagement, Ethics and Analytics
In this course you will develop ethical approaches to listen, engage, gather and interpret feedback, and anticipate your audience’s needs. You will evaluate online audience listening tools and create accurate target audience profiles. You will apply tools to set and measure campaign metrics and do campaign testing and optimisation, using human improved AI and Machine Learning Tools where available to improve campaign effectiveness. Finally, you will visualise data insights about audiences and campaigns and present these findings to decision makers.
Learning outcomes
- Create ethical and accurate target audience profiles using multiple data sources and techniques
- Use qualitative and quantitative data and metrics to measure audience engagement
- Interpret, visualise, and recommend decisions informing the measurement of campaign effectiveness
Developing and Managing Engaging Digital Content
In this course you will create different forms of digital content and explore how to manage content projects. You will apply knowledge of communication strategy to create content that brings stories to life across digital platforms including video, social media, games and more. The purpose of creating content is to develop knowledge about the process of creating different forms of digital content so that you can manage production specialists and projects to a high standard.
Learning outcomes
- Apply knowledge of the uses of digital content formats and platforms to select the right formats and platforms for a communication brief
- Apply your understanding of effective processes of developing a range of digital content formats by creating low fidelity digital content
- Evaluate the effectiveness of your campaign pitch, brief, partners and content
Future Skills elective
For this course, choose one from the following two elective bundles.
For more information about the elective bundles, please refer to the program brochure.
Learn with industry experts
An experienced industry professional with over 20 years in multiple sectors including government, professional services, banking, and luxury goods, he is also the Industry Fellow for the Bachelor of Communication (Public Relations) at RMIT. His research interests are work-integrated learning, gamifying education to engage students, and designing equitable assessments for
With over 19 years experience in learning design both domestically and internationally, Joyce has a passion for building dynamic, engaging and world-class learning experiences.
Our student success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.
Why choose RMIT Online
Get a world-class education and transform your career.
Real world skills
Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
Industry connected
You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
Flexible delivery
Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
Supported community
Be guided by a network of industry experts and peers, and supported by our dedicated success team.
Entry requirements
Successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or at least three years’ professional experience in strategic planning, communication, media, advertising, marketing or other related positions.
To have your professional experience considered you must include in your application a CV and personal statement that details your experience.
English Language
You must meet the University's minimum English language requirements to be eligible for a place in this program.
If you are a local student, refer to the English requirements for postgraduate coursework programs.
If you are an international student, refer to the English requirements and equivalency information. The program requires a minimum overall score of 6.5 with no band less than 6.0 in IELTS (Academic).
Australian Student Visas
RMIT’s Online Graduate Certificate in Digital Communication Strategy does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on-campus programs visit rmit.edu.au.
Credit Pathways
At RMIT Online, we're committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. Some of our Future Skills short courses, when taken in certain combinations, are eligible for credit in the Graduate Certificate in Digital Communication Strategy.
For a full list of the two-course Future Skills combinations and eligibility, please refer here. To be eligible for a credit transfer, you will also need to meet this program’s entry requirements. The Future Skills course must be a current credential or completed within the last 10 years. Individual Future Skills courses are not recognised under the Australian Qualifications Framework (AQF).
Graduates of this program may also be eligible for pathways into four of RMIT's on-campus Master programs; the Master of Media, Master of Communication, Master of Advertising, and the Master of Writing and Publishing.
Fees
Full Fee*
2880 per course
11520 all 4 courses
Important information
Fees are indicative only and are subject to change each year.
FEE-HELP
and
Commonwealth Supported Places (CSP)
are subject to eligibility requirements.
Plus a capped
Student Services and Amenities Fee (SSAF)
based on your credit point enrolment load.
Download a brochure
For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide