Graduate Certificate in Digital Communication Strategy

In this course you will develop ethical approaches to listen, engage, gather and interpret feedback, and anticipate your audience’s needs. You will evaluate online audience listening tools and create accurate target audience profiles. You will apply tools to set and measure campaign metrics and do campaign testing and optimisation, using human improved AI and Machine Learning Tools where available to improve campaign effectiveness. Finally, you will visualise data insights about audiences and campaigns and present these findings to decision makers.

Learning outcomes

• Create ethical and accurate target audience profiles using multiple data sources and techniques
• Use qualitative and quantitative data and metrics to measure audience engagement
• Interpret, visualise, and recommend decisions informing the measurement of campaign effectiveness

In this course you will create different forms of digital content and explore how to manage content projects. You will apply knowledge of communication strategy to create content that brings stories to life across digital platforms including video, social media, games and more. The purpose of creating content is to develop knowledge about the process of creating different forms of digital content so that you can manage production specialists and projects to a high standard.

Learning outcomes

• Apply knowledge of the uses of digital content formats and platforms to select the right formats and platforms for a communication brief
• Apply your understanding of effective processes of developing a range of digital content formats by creating low fidelity digital content
• Evaluate the effectiveness of your campaign pitch, brief, partners and content

For this course, choose one from the following two elective bundles.

Bundle one: Digital Marketing Strategy + Implementing Digital Marketing Campaigns 

Bundle two: Developing AI Strategy + Customer Experience Strategy and Design 

For more information about the elective bundles, please refer to the program brochure. 

Successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or at least three years’ professional experience in strategic planning, communication, media, advertising, marketing or other related positions.

To have your professional experience considered you must include in your application a CV and personal statement that details your experience.

You must meet the University's minimum English language requirements to be eligible for a place in this program.

If you are a local student, refer to the English requirements for postgraduate coursework programs.

If you are an international student, refer to the English requirements and equivalency information. The program requires a minimum overall score of 6.5 with no band less than 6.0 in IELTS (Academic).

RMIT’s Online Graduate Certificate in Digital Communication Strategy does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on-campus programs visit rmit.edu.au. 

At RMIT Online, we're committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. Some of our Future Skills short courses, when taken in certain combinations, are eligible for credit in the Graduate Certificate in Digital Communication Strategy.  

For a full list of the two-course Future Skills combinations and eligibility, please refer here. To be eligible for a credit transfer, you will also need to meet this program’s entry requirements. The Future Skills course must be a current credential or completed within the last 10 years. Individual Future Skills courses are not recognised under the Australian Qualifications Framework (AQF).

Graduates of this program may also be eligible for pathways into four of RMIT's on-campus Master programs; 

• Master of Media
• Master of Communication
• Master of Advertising
• Master of Writing and Publishing
• Online Master of Business Administration (MBA) with 4 course credits