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Graduate Certificate in Digital Communication Strategy

Develop the digital communication strategy, story, content development and audience engagement skills to transform your career. Learn how to create and measure creative and compelling digital campaigns.

Applications close

14 Dec 2021

Future intakes
Jan 2022|Apr 2022
Number of courses
12 months (6 months accelerated)

Co-created with

Program Overview

Why study

Digital communication strategy is concerned with the choices that individuals and organisations make, using digital platforms and technologies, to meet their communication goals. The process involves effectively communicating concepts, campaigns, and messages to deeply understand stakeholders, audiences, and consumers.

Our Graduate Certificate in Digital Communication Strategy has been designed for non-digital communications professionals, looking to expand their skillset and move into strategic roles. For experienced creative specialists, this program is suited for those looking to diversify and move into a broader communication role in their digitally maturing agency or another organisation.

What you'll learn

  • Synthesise and apply media and cultural theories and industry trends to address contemporary issues in digital communication
  • Apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts
  • Analyse and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks
  • Analyse the needs of diverse stakeholders and develop ethically, culturally and socially appropriate digital content and storytelling solutions
  • Develop and respond to a communication brief and pitch content development concepts


Program outcomes

  • Communication strategy and story development
  • Creativity and critical thinking
  • Ethical and expert use of data in audience engagement
  • Content strategy across all digital channels
  • Briefing, pitching and managing digital campaigns
  • Digital marketing or AI and Customer Experience Design

Strategy and Storytelling in Digital Communication

Communication strategy is only as good as the salience of its stories. Develop ethical and compelling communication strategies and stories. Learn the critical practice of finding, developing and telling stories in our changing digital and media landscape across digital platforms and channels.

  • Critique and create omnichannel communications strategies on a range of platforms including digital platforms, appreciating governing regulations
  • Create stories in response to a brief, using key concepts of effective storytelling, using creativity, critical thinking and ethical practice
  • Develop visual, process and interactive representations of stories for different digital platforms
  • Compare the effectiveness of digital stories based on their goals, the reactions of the public and other relevant factors

Audience Engagement, Ethics and Analytics

Develop ethical approaches to listen, engage, gather, interpret feedback and anticipate your audience’s needs. Evaluate online audience listening tools and create accurate target audience profiles. Utilising AI and machine learning tools, set up and measure campaigns, testing, and optimisation to improve a campaign’s effectiveness. Visualise data insights about audiences and campaigns and present these findings to decision makers.

  • Create ethical and accurate target audience profiles using multiple data sources and techniques
  • Use qualitative and quantitative data and metrics to measure audience engagement
  • Interpret, visualise, and recommend decisions informing the measurement of campaign effectiveness

Developing and Managing Engaging Digital Content

Learn how to create different forms of digital content and manage content projects. Apply knowledge of communication strategy to create content that brings stories to life across digital platforms including video, social media, games and more.

  • Apply knowledge of the uses of digital content formats and platforms to select the right formats and platforms for a communication brief
  • Apply your understanding of effective processes of developing a range of digital content formats by creating low fidelity digital content
  • Evaluate the effectiveness of your campaign pitch, brief, partners and content

Future Skills elective

For this course, choose one from the following two Future Skills elective bundles

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Entry requirements

Successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or at least three years’ professional experience in strategic planning, communication, media, advertising, marketing or other related positions.

To have your professional experience considered you must include in your application a CV and personal statement that details your experience.

English Language 

International students are required to provide current evidence of English language proficiency for admission to RMIT University. You can provide your results from one of these three options: 

  1. An accepted English language proficiency test, or 

  1. An accepted English language provider, or 

  1. A recognised Australian or international qualification. 

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit the English language requirements and equivalency information. 

Australian Student Visas 

RMIT’s Online Graduate Certificate in Digital Communication Strategy does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on-campus programs visit

Credit Pathways 

 At RMIT Online, we're committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. Some of our Future Skills short courses, when taken in certain combinations, are eligible for credit in the Graduate Certificate in Digital Communication Strategy.  

For a full list of the two-course Future Skills combinations and eligibility, please refer here. To be eligible for a credit transfer, you will also need to meet this program’s entry requirements. The Future Skills course must be a current credential or completed within the last 10 years. Individual Future Skills courses are not recognised under the Australian Qualifications Framework (AQF).



2880per course^

Program total: 11520 (all 4 courses)*^FEE-HELP and other support may be available
* Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.
^ Fees typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.

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