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Graduate Certificate in Digital Communication Strategy

Develop the digital communication strategy, story, content development and audience engagement skills to transform your career. Learn how to create and measure creative and compelling digital campaigns.

Applications close
16 Sep 2024
12 months (9 months accelerated)
Number of courses
Applications close
16 Sep 2024
12 months (9 months accelerated)
Number of courses

Program Overview

Why study

Digital communication strategy is concerned with the choices that individuals and organisations make, using digital platforms and technologies, to meet their communication goals. The process involves effectively communicating concepts, campaigns, and messages to deeply understand stakeholders, audiences, and consumers.

Our Graduate Certificate in Digital Communication Strategy has been designed for non-digital communications professionals, looking to expand their skillset and move into strategic roles. For experienced creative specialists, this program is suited for those looking to diversify and move into a broader communication role in their digitally maturing agency or another organisation.

What you'll learn

  • Synthesise and apply media and cultural theories and industry trends to address contemporary issues in digital communication
  • Apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts
  • Analyse and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks
  • Analyse the needs of diverse stakeholders and develop ethically, culturally and socially appropriate digital content and storytelling solutions
  • Develop and respond to a communication brief and pitch content development concepts


Program outcomes

  • Communication strategy and story development
  • Creativity and critical thinking
  • Ethical and expert use of data in audience engagement
  • Content strategy across all digital channels
  • Briefing, pitching and managing digital campaigns
  • Digital marketing or AI and Customer Experience Design


Graduates of this program may also be eligible for pathways into four of RMIT's on-campus Master programs; the Master of Media, Master of Communication, Master of Advertising, and the Master of Writing and Publishing

Course overview

Learn more about our Graduate Certificate in Digital Communication Strategy course in the video below.

Program structure

In this course you will develop ethical communication strategies to develop compelling content. You will develop the critical practice of finding, developing and telling stories in our changing digital and media landscape. You will also critique and create communication strategy and apply this to digital platforms and channels. You will also explain key concepts such as ethics, digital platforms and media landscape.

Learning outcomes

  • Critique and create omnichannel communications strategies on a range of platforms including digital platforms, appreciating governing regulations
  • Create stories in response to a brief, using key concepts of effective storytelling, using creativity, critical thinking and ethical practice
  • Develop visual, process and interactive representations of stories for different digital platforms
  • Compare the effectiveness of digital stories based on their goals, the reactions of the public and other relevant factors

Fee Summary

Admission Requirements

Learn with industry experts

Mark Poole
Mark PooleProgram Manager, RMIT

Dr Mark Poole's teaching experience straddles subjects in screenwriting, documentary, and media. He was the co-ordinator and principal lecturer at RMIT in the screen studies subject True Lies. He is the head of the Australian Directors' Guild in Victoria and the chair of the RMIT Screenwriting Industry Advisory Committee. He

Joyce Seitzinger
Joyce SeitzingerLearning Designer

With over 19 years experience in learning design both domestically and internationally, Joyce has a passion for building dynamic, engaging and world-class learning experiences.

Jennifer Morinaka
Jennifer MorinakaStudent Success Team

Our student success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide

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