In this course you will develop ethical communication strategies to develop compelling content. You will develop the critical practice of finding, developing and telling stories in our changing digital and media landscape. You will also critique and create communication strategy and apply this to digital platforms and channels. You will also explain key concepts such as ethics, digital platforms and media landscape.
- Critique and create omnichannel communications strategies on a range of platforms including digital platforms, appreciating governing regulations
- Create stories in response to a brief, using key concepts of effective storytelling, using creativity, critical thinking and ethical practice
- Develop visual, process and interactive representations of stories for different digital platforms
- Compare the effectiveness of digital stories based on their goals, the reactions of the public and other relevant factors