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Graduate Certificate in Digital Communication Strategy

Develop the digital communication strategy, story, content development and audience engagement skills to transform your career. Learn how to create and measure creative and compelling digital campaigns.

Applications close
11 Dec 2023
12 months (9 months accelerated)
Number of courses
Applications close
11 Dec 2023
12 months (9 months accelerated)
Number of courses

Program Overview

Why study

Digital communication strategy is concerned with the choices that individuals and organisations make, using digital platforms and technologies, to meet their communication goals. The process involves effectively communicating concepts, campaigns, and messages to deeply understand stakeholders, audiences, and consumers.

Our Graduate Certificate in Digital Communication Strategy has been designed for non-digital communications professionals, looking to expand their skillset and move into strategic roles. For experienced creative specialists, this program is suited for those looking to diversify and move into a broader communication role in their digitally maturing agency or another organisation.

What you'll learn

  • Synthesise and apply media and cultural theories and industry trends to address contemporary issues in digital communication
  • Apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts
  • Analyse and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks
  • Analyse the needs of diverse stakeholders and develop ethically, culturally and socially appropriate digital content and storytelling solutions
  • Develop and respond to a communication brief and pitch content development concepts


Program outcomes

  • Communication strategy and story development
  • Creativity and critical thinking
  • Ethical and expert use of data in audience engagement
  • Content strategy across all digital channels
  • Briefing, pitching and managing digital campaigns
  • Digital marketing or AI and Customer Experience Design


Graduates of this program may also be eligible for pathways into four of RMIT's on-campus Master programs; the Master of Media, Master of Communication, Master of Advertising, and the Master of Writing and Publishing

Course overview

Learn more about our Graduate Certificate in Digital Communication Strategy course in the video below.

Program structure

Learn with industry experts

Mark Poole
Mark PooleProgram Manager, RMIT

Dr Mark Poole's teaching experience straddles subjects in screenwriting, documentary, and media. He was the co-ordinator and principal lecturer at RMIT in the screen studies subject True Lies. He is the head of the Australian Directors' Guild in Victoria and the chair of the RMIT Screenwriting Industry Advisory Committee. He

Joyce Seitzinger
Joyce SeitzingerLearning Design Director, RMIT Online

With over 19 years experience in learning design both domestically and internationally, Joyce has a passion for building dynamic, engaging and world-class learning experiences.

Jennifer Morinaka
Jennifer MorinakaStudent Success Advisor

Our student success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Entry requirements

Successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or at least three years’ professional experience in strategic planning, communication, media, advertising, marketing or other related positions.

To have your professional experience considered you must include in your application a CV and personal statement that details your experience.

English Language 

You must meet the University's minimum English language requirements to be eligible for a place in this program.

If you are a local student, refer to the English requirements for postgraduate coursework programs.

If you are an international student, refer to the English requirements and equivalency information. The program requires a minimum overall score of 6.5 with no band less than 6.0 in IELTS (Academic).

Australian Student Visas 

RMIT’s Online Graduate Certificate in Digital Communication Strategy does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on-campus programs visit

Credit Pathways 

 At RMIT Online, we're committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. Some of our Future Skills short courses, when taken in certain combinations, are eligible for credit in the Graduate Certificate in Digital Communication Strategy.  

For a full list of the two-course Future Skills combinations and eligibility, please refer here. To be eligible for a credit transfer, you will also need to meet this program’s entry requirements. The Future Skills course must be a current credential or completed within the last 10 years. Individual Future Skills courses are not recognised under the Australian Qualifications Framework (AQF).

Graduates of this program may also be eligible for pathways into four of RMIT's on-campus Master programs; the Master of Media, Master of Communication, Master of Advertising, and the Master of Writing and Publishing



Full Fee*

3000 per course

12000 all 4 courses

Important information

Fees are indicative only and are subject to change each year.
FEE-HELP and Commonwealth Supported Places (CSP) are subject to eligibility requirements.
Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide

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