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FUTURE SKILLS SHORT COURSE

Implementing Digital Marketing Campaigns

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Master the latest digital marketing tools including Facebook, Google Ads and Google Analytics. Transform your digital marketing career in just 6 weeks.

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Select a start date
17 Aug 2020

Prerequisites
None
Time commitment
6 weeks (8-10 hours per week) 100% online
A$ 990 incl GST

Industry partner:


Why do this course?

It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career. 

Due to growing demand, we are proud to offer the ultimate course for those looking to become an expert in digital marketing. Designed to complement our popular Digital Marketing Strategy course, this course offers a deep dive into clever digital marketing tactics. We’ll have you up and running fast. In just 6 weeks, you’ll be using Google Ads, Facebook Ads, Google Analytics, email, and website optimisation.

Designed by RMIT Online in partnership with leading global digital marketing agency Isobar, the course includes up-to-the-minute thinking in digital marketing best practices and case studies.

How does it work?

Get ready to get hands on.

As part of the course, you will learn the skills and best practices to implement, track and optimise multi-channel digital marketing campaigns. Roll your sleeves up, you will build smart digital campaigns using the latest digital marketing tools. You’ll walk away with a portfolio piece you can use to showcase your skills to current or potential employers. The course runs 100% online so you can fit it in and around your work and life schedule, with a mix of tutorials, interactive webinars and 1:1 mentor support from some of the best in the business.

Skills learned

By the end of course, you will have gained the practical digital marketing knowledge and skills to:

  • Implement effective digital marketing campaigns that achieve business objectives
  • Write effective campaign briefs and digital media plans
  • Craft compelling digital creative that cuts through your audience and channels
  • Buy digital media cost effectively
  • Create and run Google Ads and Facebook ads campaigns
  • Connect with an audience through an effective social media approach
  • Construct compelling email campaigns
  • Make data-driven decisions based on insights from campaign performance
  • Understand innovative digital marketing trends and industry news in Australia
Find out more in our FAQ section.

The freedom of online study

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Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Getting Started with a Digital Marketing Campaign

Starting a digital marketing campaign

Paid, owned, and earned channels

Business and marketing challenges

 

Module 2

Setup a Digital Marketing Campaign for Success

Design a digital hub

Hub optimisation

Web analytic fundamentals

Data privacy and responsibilities

Module 3

Search and Display

Defining and setting up campaigns

Search Engine Marketing

Google Ads

 

Module 4

Social Media Marketing

Social media channels

Facebook Ads Manager

LinkedIn advertising

 

Module 5

Email and retargeting

Email marketing and retargeting

Segmentation and automation

Campaign ecosystems

 

Module 6

Report, Analyse, and Interpret

Reporting and data

Analysing data and optimisation

Conversion Rate Optimisation

Interpreting data

Campaign recommendations

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Expert industry mentorStephen Graham

Our industry mentors are available to provide 1:1 feedback and guidance on your course work. Our mentors on this course include people like Stephen Graham, Strategy Director at Isobar.  Stephen is a digital and marketing strategist with over a decade of experience working with some of Europe and Australia’s biggest brands on digital strategy, campaigns, content marketing, automation, ecommerce, conversion rate optimisation, data and analytics.

Subject matter expertMartin Carlill

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. 

Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing. 

Martin's experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre. He now splits his time between writing and teaching courses in digital marketing and working on digital strategy and campaign activations for a small cohort of clients. Through mentoring, in-class teaching or online he is helping inspire that next generation of marketers by sharing everything he has learnt over the last 20 years. 

Learner success teamRMIT Online

Our learner success team are available to provide non-academic support to ensure you have a successful journey during your study. They are here to help you with one-to-one coaching, tips on how to successfully study online, and any questions or concerns you may have.

Get a free course guide

Register your interest to get a free course guide for Implementing Digital Marketing Campaigns.

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