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Future Skills Short Course

Implementing Digital Marketing Campaigns

Master building and launching strategic marketing campaigns, along with expertise in implementing and tracking campaigns across Facebook and Google. 

Time commitment
6 weeks (8-10 hours per week)
Time commitment
6 weeks (8-10 hours per week)

100% online, mentor supported, workplace ready

Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, 100% online education.

It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career. 

 Designed to complement our popular Digital Marketing Strategy course, this course gives you the tools and skills to develop sophisticated marketing campaigns and measure their success in market.  You'll learn to gather insights from Google Analytics to make recommendations to optimise your campaigns, and will put into practice your skills across Google Ads and Facebook Ads.


Career outlook

Take a closer look at what opportunities in the Implementing Digital Marketing Campaigns field.

Job satisfaction

Digital Marketers have a job satisfaction of 4.6/5

Industry growth

11.4% Projected job growth in the next 5 years

Salary expectations

The average Digital Marketer salary is $110k

Job opportunities

In Australia there are 1,900+ jobs available

Course overview

Learn more about our Implementing Digital Marketing Campaigns course in the video below.

Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course structure

  • Define campaign goals, objectives and tactics
  • Explore the use of paid, owned, and earned channels
  • Investigate business and marketing challenges and appropriate solutions

Learn with industry experts

Adam Sugihto
Adam SugihtoExpert industry mentor

Our industry mentors are available to provide 1:1 feedback and guidance on your course work. Our mentors on this course include people like Adam Sugihto, who is a digital marketing strategist with almost 20 years of marketing and advertising experience. Adam has worked across 13 countries and served over 65 brands

Sarah Macdonald
Sarah MacdonaldExpert industry mentor

Our industry mentors are available to provide 1:1 feedback and guidance on your coursework. Our mentors on this course include people like Sarah Mcdonald. An award-winning, passionate, and high-performing marketer with over 15 years of experience and a history of coming into organisations and innovating, improving results, building and leading high-performing teams

Emma Heath
Emma Heath Expert industry mentor

Our industry mentors are available to provide 1:1 feedback and guidance on your coursework. Our mentors on this course include people like Emma Heath. Emma's career spans B2B marketing and communications, with experience across technology, professional services, tourism, and pharmaceutical industries. Originally from the UK and now based in Australia, Emma's current

Illyria Nuredini
Illyria Nuredini Expert industry mentor

Illyria is a curious and versatile advertising operations professional with a passion for all things digital. She has experience in published and agency environments, delivering campaigns across display, programmatic and social. 

 Martin Carlill
Martin Carlill Expert industry mentor

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. 

Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years of experience in

Learner success team
Learner success teamRMIT Online

Our learner success team are available to provide non-academic support to ensure you have a successful journey during your study. They are here to help you with one-to-one coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to get a free course guide for Implementing Digital Marketing Campaigns.

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