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FUTURE SKILLS SHORT COURSE

Implementing Digital Marketing Campaigns

Master the latest digital marketing tools including Facebook, Google Ads and Google Analytics. Transform your digital marketing career in just 6 weeks.

Select a start date
12 Apr 2021

Course started|Enrolment still open

Prerequisites
None
Time commitment
6 weeks (8-10 hours per week) 100% online
A$ 990 incl GST

INDUSTRY PARTNER


Why do this course?

Gain a new skill in an exciting space that’s growing fast.

Find out more in our FAQ section.


The freedom of online study

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Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Getting Started with a Digital Marketing Campaign

Starting a digital marketing campaign

Paid, owned, and earned channels

Business and marketing challenges

 

Module 2

Setup a Digital Marketing Campaign for Success

Design a digital hub

Hub optimisation

Web analytic fundamentals

Data privacy and responsibilities

Module 3

Search and Display

Defining and setting up campaigns

Search Engine Marketing

Google Ads

 

Module 4

Social Media Marketing

Social media channels

Facebook Ads Manager

LinkedIn advertising

 

Module 5

Email and retargeting

Email marketing and retargeting

Segmentation and automation

Campaign ecosystems

 

Module 6

Report, Analyse, and Interpret

Reporting and data

Analysing data and optimisation

Conversion Rate Optimisation

Interpreting data

Campaign recommendations

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Expert industry mentorStephen Graham

Our industry mentors are available to provide 1:1 feedback and guidance on your course work. Our mentors on this course include people like Stephen Graham, Strategy Director at Isobar.  Stephen is a digital and marketing strategist with over a decade of experience working with some of Europe and Australia’s biggest brands on digital strategy, campaigns, content marketing, automation, ecommerce, conversion rate optimisation, data and analytics.

Subject matter expertMartin Carlill

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. 

Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing. 

Martin's experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre. He now splits his time between writing and teaching courses in digital marketing and working on digital strategy and campaign activations for a small cohort of clients. Through mentoring, in-class teaching or online he is helping inspire that next generation of marketers by sharing everything he has learnt over the last 20 years. 

Learner success teamRMIT Online

Our learner success team are available to provide non-academic support to ensure you have a successful journey during your study. They are here to help you with one-to-one coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to get a free course guide for Implementing Digital Marketing Campaigns.

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