It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career.
Due to growing demand, we are proud to offer the ultimate course for those looking to become an expert in digital marketing. Designed to complement our popular Digital Marketing Strategy course, this course gives you the tools and skills to develop sophisticated marketing campaigns and measure their success in market. You'll learn to gather insights from Google Analytics to make recommendations to optimise your campaigns, and will put into practice your skills across Google Ads and Facebook Ads.
Designed by RMIT Online in partnership with Merkle, the course includes up-to-the-minute thinking in digital marketing best practices and case studies.