Implementing Digital Marketing Campaigns

It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career. 

Due to growing demand, we are proud to offer the ultimate course for those looking to become an expert in digital marketing. Designed to complement our popular Digital Marketing Strategy course, this course gives you the tools and skills to develop sophisticated marketing campaigns and measure their success in market.  You'll learn to gather insights from Google Analytics to make recommendations to optimise your campaigns, and will put into practice your skills across Google Ads and Facebook Ads.

Designed by RMIT Online in partnership with Merkle, the course includes up-to-the-minute thinking in digital marketing best practices and case studies.

Get ready to get hands on.

As part of the course, you will learn the skills and best practices to implement, track and optimise multi-channel digital marketing campaigns. Roll your sleeves up, you will be building smart marketing campaigns using the latest digital marketing tools. You’ll walk away with a portfolio digital marketing campaign that takes into consideration privacy legislation and ethics, as well as the analytical tools to measure its success. The course runs 100% online so you can fit it in and around your work and life schedule, with a mix of tutorials, interactive webinars and 1:1 mentor support from some of the best in the business.

By the end of course, you will have gained the practical digital marketing knowledge and skills to:

• Implement effective digital marketing campaigns taking into consideration privacy legislation and ethics
• Develop effective digital media plans
• Buy digital media cost effectively
• Create and run Google Ads and Facebook ads campaigns
• Connect with an audience through an effective social media approach
• Construct compelling email and retargeting campaigns
• Make data-driven decisions based on insights from campaign performance
• Understand innovative digital marketing trends and industry news in Australia

At RMIT Online, we're committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. When taken in combination with other specific Future Skills short courses, this course is eligible for credit into certain RMIT degree programs, subject to entry requirements. Click here for more information.