Master the latest digital marketing tools including Facebook, Google Ads and Google Analytics. Transform your digital marketing career in just 6 weeks.
It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career.
Due to growing demand, we are proud to offer the ultimate course for those looking to become an expert in digital marketing. Designed to complement our popular Digital Marketing Strategy course, this course offers a deep dive into clever digital marketing tactics. We’ll have you up and running fast. In just 6 weeks, you’ll be using Google Ads, Facebook Ads, Google Analytics, email, and website optimisation.
Designed by RMIT Online in partnership with leading global digital marketing agency Isobar, the course includes up-to-the-minute thinking in digital marketing best practices and case studies.
Get ready to get hands on.
As part of the course, you will learn the skills and best practices to implement, track and optimise multi-channel digital marketing campaigns. Roll your sleeves up, you will build smart digital campaigns using the latest digital marketing tools. You’ll walk away with a portfolio piece you can use to showcase your skills to current or potential employers. The course runs 100% online so you can fit it in and around your work and life schedule, with a mix of tutorials, interactive webinars and 1:1 mentor support from some of the best in the business.
By the end of course, you will have gained the practical digital marketing knowledge and skills to:
After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.
Module 1
Getting Started with a Digital Marketing Campaign
Starting a digital marketing campaign
Paid, owned, and earned channels
Business and marketing challenges
Module 2
Setup a Digital Marketing Campaign for Success
Design a digital hub
Hub optimisation
Web analytic fundamentals
Data privacy and responsibilities
Module 3
Search and Display
Defining and setting up campaigns
Search Engine Marketing
Google Ads
Module 4
Social Media Marketing
Social media channels
Facebook Ads Manager
LinkedIn advertising
Module 5
Email and retargeting
Email marketing and retargeting
Segmentation and automation
Campaign ecosystems
Module 6
Report, Analyse, and Interpret
Reporting and data
Analysing data and optimisation
Conversion Rate Optimisation
Interpreting data
Campaign recommendations
Get ready to meet some of the biggest names in the business
Our industry mentors are available to provide 1:1 feedback and guidance on your course work. Our mentors on this course include people like Stephen Graham, Strategy Director at Isobar. Stephen is a digital and marketing strategist with over a decade of experience working with some of Europe and Australia’s biggest brands on digital strategy, campaigns, content marketing, automation, ecommerce, conversion rate optimisation, data and analytics.
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work.
Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.
Martin's experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre. He now splits his time between writing and teaching courses in digital marketing and working on digital strategy and campaign activations for a small cohort of clients. Through mentoring, in-class teaching or online he is helping inspire that next generation of marketers by sharing everything he has learnt over the last 20 years.
Our learner success team are available to provide non-academic support to ensure you have a successful journey during your study. They are here to help you with one-to-one coaching, tips on how to successfully study online, and any questions or concerns you may have.