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Future Skills Short Course

Digital Marketing Strategy

Gain the knowledge and tools required to plan and execute a successful digital marketing strategy. From understanding the marketing mix to campaign objectives, learn how to generate awareness, increase acquisition, and drive engagement. 

No entry requirements
Time commitment
6 weeks (8-10 hours per week)
No entry requirements
Time commitment
6 weeks (8-10 hours per week)

100% online, mentor supported, workplace ready

Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, 100% online education.

With the rise of new digital platforms like Uber and, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand, and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high-performing digital marketing strategy. 

 In this course you'll gain an effective toolkit to execute an effective and successful digital marketing strategy and learn the skills required to enhance every phase of the marketing funnel. You’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation to cracking SEO strategies and social media campaigns.

Career outlook

Take a closer look at what opportunities in the Digital Marketing Strategy field.

Job satisfaction

Digital Marketing Managers have a job satisfaction of 4.1/5

Industry growth

11.4% predicted job growth in 5 years

Salary expectations

The typical salary for a Digital Marketing Manager role is $115k

Job opportunities

In Australia, there are 1,300+ jobs available

Course overview

Learn more about our Digital Marketing Strategy course in the video below.

Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course structure

  • Explore the digital marketing landscape and marketing objectives 
  • Learn how to understand your customer through customer personas 
  • Uncover empathy maps and key problems to be solved 

Learn with industry experts

Priya Kanniappan
Priya KanniappanSenior Strategic Marketing Manager (APAC), Eventbrite

With 10 years' experience in the marketing and communications industry, Priya has spent the majority of her career working in the online technology space and alongside web developers, UX designers and product owners. She has developed a deep understanding of how product and brand converge to create memorable customer experiences

Rob Wilde
Rob WildeSenior Manager - Member Engagement, Vitality at AIA Australia

Rob began his career in creative agencies, leading strategic advertising initiatives for some of Australia's most-loved brands. Moving client side in 2016, Rob worked as Senior Go-To-Market Manager within the digital media and branded content team.  Rob recently joined MYOB as a Product Marketing Manager, responsible for marketing SaaS products

Joanne Keown
Joanne Keown Expert industry mentor

Jo is an experienced revenue and marketing manager with a master’s in marketing. Expertise in the travel, tourism, hospitality, and catering sectors, both B2B and B2C.  Significant experience in brand and local area marketing, coaching of SME’s with practice in ABL and BTL marketing, specialising in optimising a business’s digital

Learner success team
Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to get a free course guide for Digital Marketing Strategy.

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