Digital Marketing Strategy

With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand, and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high-performing digital marketing strategy. 

 In this course you'll gain an effective toolkit to execute an effective and successful digital marketing strategy and learn the skills required to enhance every phase of the marketing funnel. You’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation to cracking SEO strategies and social media campaigns.

Our Digital Marketing Strategy course is ideal for: 

• Junior marketing professionals looking to upskill their digital marketing capabilities to apply to their current role, or to increase their employment opportunities. 
• Entrepreneurs with a startup or side hustle in need of the tools and knowledge to launch and scale their project 
• Mid-senior managers from non-marketing backgrounds looking to understand how digital marketing strategies can drive business excellence 

By the end of this course you'll be able to: 

• Create a multi-channel marketing strategy and an audience development plan, supported by audience, product, context and market analysis 
• Create an audience development plan by identifying the key marketing platforms, success metrics and optimisation actions

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy. 

Throughout this course, you'll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

At RMIT Online, we're committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. When taken in combination with other specific Future Skills short courses, this course is eligible for credit into certain RMIT degree programs, subject to entry requirements. Click here for more information.  

This course can be taken as standalone but has been designed to be taken as part of a two-course Digital Marketing Strategy + Campaigns bundle (with a saving of 10% across both courses). For a more comprehensive understanding of business analytics, we recommend that you also complete Implementing Digital Marketing Campaigns.