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FUTURE SKILLS SHORT COURSE

Digital Marketing Strategy

Everything you need to develop and roll out successful digital marketing strategies.

Select a start date
5 Jul 2021

Prerequisites
No entry requirements
Time commitment
6 weeks (5-8 hours per week) 100% online
A$ 990 incl GST

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100% online, mentor supported, workplace ready

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Course Structure

Module 1

What is digital marketing and who is your audience?

What is digital marketing?

Know your customer

Icebreaker 

Module 2

Introducing the marketing mix and product USPs

Situational analysis and customer behaviour

The marketing mix

Unique selling proposition 

Module 3

The content, the customer journey, and campaign objectives

Marketing funnels

Build your content

Campaign objectives 

Module 4

Campaign planning across digital channels

SEO and SEM

Email marketing

Display advertising

PR and partnerships

Module 5

Campaign planning across the digital funnel

Intro to RACE model

Reach channels and tactics

Act channels and tactics

Conversion channels and tactics

Engagement channels and tactics

Module 6

Review and what's next

Measurement tools and tech

Content: collecting data

Content: optimise and test

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Priya Kanniappan
Priya KanniappanSenior Strategic Marketing Manager (APAC), Eventbrite

With 10 years' experience in the marketing and communications industry, Priya has spent the majority of her career working in the online technology space and alongside web developers, UX designers and product owners. She has developed a deep understanding of how product and brand converge to create memorable customer experiences and the importance this plays in driving adoption and building advocacy. Now as Senior Product Marketing Manager at Eventbrite Australia and New Zealand, Priya is focused on bringing Eventbrite’s world-class product and continuous innovation to local event creators and attendees.

Rob Wilde
Rob WildeSenior Manager - Member Engagement, Vitality at AIA Australia

Rob began his career in creative agencies, leading strategic advertising initiatives for some of Australia's most-loved brands. Moving client side in 2016, Rob worked as Senior Go-To-Market Manager within the digital media and branded content team.  Rob recently joined MYOB as a Product Marketing Manager, responsible for marketing SaaS products across Australia and New Zealand. Rob is excited by the intersection of creativity, technology and marketing strategy and can't wait to share this passion in his mentoring role.

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You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

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Be guided by a network of industry experts and peers, and supported by our dedicated success team.

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