With 10 years' experience in the marketing and communications industry, Priya has spent the majority of her career working in the online technology space and alongside web developers, UX designers and product owners. She has developed a deep understanding of how product and brand converge to create memorable customer experiences and the importance this plays in driving adoption and building advocacy. Now as Senior Product Marketing Manager at Eventbrite Australia and New Zealand, Priya is focused on bringing Eventbrite’s world-class product and continuous innovation to local event creators and attendees.
100% online, mentor supported, workplace ready
With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy.
In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.
Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy.
Throughout this course, you'll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.
- Analyse key components of marketing in the digital economy
- Identify and articulate critical customer groups
- Evaluate fundamentals of effective SEO and SEM
- Identify critical components of paid and organic social media marketing
- Design and develop digital marketing strategies using key digital tactics and techniques
Get RMIT certified
After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.
What is digital marketing and who is your audience?
What is digital marketing?
Know your customer
Introducing the marketing mix and product USPs
Situational analysis and customer behaviour
The marketing mix
Unique selling proposition
The content, the customer journey, and campaign objectives
Build your content
Campaign planning across digital channels
SEO and SEM
PR and partnerships
Campaign planning across the digital funnel
Intro to RACE model
Reach channels and tactics
Act channels and tactics
Conversion channels and tactics
Engagement channels and tactics
Review and what's next
Measurement tools and tech
Content: collecting data
Content: optimise and test
Learn with Industry Experts
Get ready to meet some of the biggest names in the business
Rob began his career in creative agencies, leading strategic advertising initiatives for some of Australia's most-loved brands. Moving client side in 2016, Rob worked as Senior Go-To-Market Manager within the digital media and branded content team. Rob recently joined MYOB as a Product Marketing Manager, responsible for marketing SaaS products across Australia and New Zealand. Rob is excited by the intersection of creativity, technology and marketing strategy and can't wait to share this passion in his mentoring role.