With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand, and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high-performing digital marketing strategy.
In this course you'll gain an effective toolkit to execute an effective and successful digital marketing strategy and learn the skills required to enhance every phase of the marketing funnel. You’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation to cracking SEO strategies and social media campaigns.