Advance your knowledge of the entire product value chain with a deep focus on innovation, lifecycle management, data driven insights, and commercial acumen to successfully launch new or optimise existing products.
After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.
Module 1
Introduction to product lifecycle management
Examine a product vision and strategy and understand its importance
Explore the five stages of product lifecycle management
Identify product opportunities and their value
Understand your target customers and market competitors
Module 2
Data and insights
Analyse the required data and insights necessary to achieve a product vision
Identify key metrics, signals, targets and trends to support your product recommendation
Understand various data types including market size, market pricing, and cost models
Module 3
Product ideation
Brainstorm ideas for your product strategy
Identify your performance benefits and how you stack up to competitors
Validate your ideas through user testing and frame up a response to feedback received
Module 4
Build the business case
Explore risk and impact assessment activities to support a product
Uncover how to structure an investment plan
Construct a go-to-market plan including a sales, channel, and distribution strategy
Module 5
Product execution strategy
Execute your product strategy through a minimum viable product (MVP) and maximise customer value
Review your product metrics and feedback, and develop a roadmap to address areas of improvement
Scale and expand your MVP and build a high performing team
Module 6
Pitch for capital and investment
Prepare for your pitch by understanding your audience, finalising content and practicing your pitch
Reflect on your product pitch and explore the future of product management
Get ready to meet some of the biggest names in the business
Our subject matter experts on this course include people like Naomi Schofield. Naomi is the ANZ Head of Strategy and Design at Tigerspike. Despite a PhD in atomic and molecular physics and background in academia, Naomi loves working in teams and solving real-world problems. As an agile consultant and analyst, Naomi has worked with NGOs, enterprise telecommunication companies, and a fair share of financial services organisations. In each case, she focused on defining success in terms of the customer and found ways to measure this success.
Michael Ratten is the Delivery Principal at Tigerspike. With over 10 years' experience leading the delivery of digital products, Michael is still eagerly learning new ways of solving problems, and thrives on the opportunity to work with new clients and industries. Michael is often engrossed in value-focused lean delivery principles and has previously mentored on RMIT Online's Agile for Project Management course.
Tessa Ng has over 10 years’ experience in digital product and strategy across the retail, prop-tech and financial services industries. She specialises in building out strategies and experiences that support fluid and non-linear customer journeys to drive engagement, awareness, conversion and loyalty. She has experience in both leading product teams and product strategies across multiple streams, as well as hands-on experience working within agile squads.
Blair Dowding is currently a product manager in REA Group's customer product team. Blair has over 5 years' industry experience driving product roadmaps in both the airline and property advertising industries. Among Blairs specialties include product strategy, optimisation and experimentation, user research and how to help build high performing teams.
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