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Advanced Product Management

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Advance your knowledge of the entire product value chain with a deep focus on innovation, lifecycle management, data driven insights, and commercial acumen to successfully launch new or optimise existing products.

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Select a start date
22 Mar 2021

There are no prerequisites, however we recommend if you don’t have product management experience, to undertake our Product Management Fundamentals course first.
Time commitment
6 weeks, 8 hours per week 100% online
A$ 1200 incl GST


Level up your skills and qualifications as a digital native

Why study Advanced Product Management

While leading the strategy, design, and execution of new and existing products, how do you optimise your value chain and maximise your investment through data-driven decisions at an advanced level?

Our Advanced Product Manager course will equip you with robust professional skills in product innovation, lifecycle management, commercial acumen, product economics, and data-driven decisions.


Who this course is for?

  • Existing product managers focused on development and deployment looking to drive strategic and commercial decisions, nurture internal innovation, and transition into a senior product role.
  • Strategic leaders and business founders looking to build product thinking and commercial acumen skills to drive innovation, maximise return on investment, and create long term business value
What you'll learn
  • Commercial acumen: Develop and justify a business case and commercial model to support product recommendations
  • Data and insights: Produce and present data visualisations to show key insights and explain your strategic decisions
  • Product innovation: Coordinate a process to generate ideas, gather feedback and ideate product solutions using customers and your organisation as key stakeholders
  • Product lifecycle: Develop a strategy to support the product throughout the lifecycle including decline and justify your approach
How it works

You’ll get the opportunity to bring your own product and complete a detailed business and product strategy, with an optimised data and financial model as part of your final project.

If you have less experience in or are seeking an in-depth end-to-end understanding of product management, we recommend taking our Product Management Fundamentals course first. 

Find out more in our FAQ section.

The freedom of online study


Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Introduction to product lifecycle management

  • Examine a product vision and strategy and understand its importance 

  • Explore the five stages of product lifecycle management 

  • Identify product opportunities and their value 

  • Understand your target customers and market competitors 

Module 2

Data and insights

  • Analyse the required data and insights necessary to achieve a product vision 

  • Identify key metrics, signals, targets and trends to support your product recommendation 

  • Understand various data types including market size, market pricing, and cost models 

Module 3

Product ideation

  • Brainstorm ideas for your product strategy 

  • Identify your performance benefits and how you stack up to competitors 

  • Validate your ideas through user testing and frame up a response to feedback received 

Module 4

Build the business case

  • Explore risk and impact assessment activities to support a product 

  • Uncover how to structure an investment plan  

  • Construct a go-to-market plan including a sales, channel, and distribution strategy 

Module 5

Product execution strategy

  • Execute your product strategy through a minimum viable product (MVP) and maximise customer value 

  • Review your product metrics and feedback, and develop a roadmap to address areas of improvement 

  • Scale and expand your MVP and build a high performing team 

Module 6

Pitch for capital and investment

  • Prepare for your pitch by understanding your audience, finalising content and practicing your pitch 

  • Reflect on your product pitch and explore the future of product management 

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Naomi SchofieldSubject matter expert

Our subject matter experts on this course include people like Naomi Schofield. Naomi is the ANZ Head of Strategy and Design at Tigerspike. Despite a PhD in atomic and molecular physics and background in academia, Naomi loves working in teams and solving real-world problems. As an agile consultant and analyst, Naomi has worked with NGOs, enterprise telecommunication companies, and a fair share of financial services organisations. In each case, she focused on defining success in terms of the customer and found ways to measure this success.


Michael RattenSubject matter expert

Michael Ratten is the Delivery Principle at Tigerspike. With over 10 years' experience leading the delivery of digital products, Michael is still eagerly learning new ways of solving problems, and thrives on the opportunity to work with new clients and industries. Michael is often engrossed in value-focused lean delivery principles and has previously mentored on RMIT Online's Agile for Project Management course. 

Tessa NgSubject matter expert

Tessa Ng has over 10 years’ experience in digital product and strategy across the retail, prop-tech and financial services industries. She specialises in building out strategies and experiences that support fluid and non-linear customer journeys to drive engagement, awareness, conversion and loyalty. She has experience in both leading product teams and product strategies across multiple streams, as well as hands-on experience working within agile squads. 

Blair DowdingSubject matter expert

Blair Dowding is currently a product manager in REA Group's customer product team. Blair has over 5 years' industry experience driving product roadmaps in both the airline and property advertising industries. Among Blairs specialties include product strategy, optimisation and experimentation, user research and how to help build high performing teams.

Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

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