- An overview of product management
- How product management is relevant in an organisational context
- How to formulate and apply agile product roadmaps, strategy, and methodologies
- How to establish and manage effective stakeholder engagement
- The process of creating a product strategy, customer value, and prioritisation
- How to develop an effective go-to-market strategy
- Commercial acumen: Develop and justify a business case and commercial model to support product recommendations
- Data and insights: Produce and present data visualisations to show key insights and explain your strategic decisions
- Product Innovation: Coordinate a process to generate ideas, gather feedback and ideate product solutions using customers and your organisation as key stakeholders
- Product Lifecycle: Develop a strategy to support the product throughout the lifecycle including decline and justify your approach
Future Skills short course
Product Management Fundamentals
Kickstart your product management career and bring your ideas to life by creating a product and designing a go-to-market plan.