Product Management

• An overview of product management
• How product management is relevant in an organisational context
• How to formulate and apply agile product roadmaps, strategy, and methodologies
• How to establish and manage effective stakeholder engagement
• The process of creating a product strategy, customer value, and prioritisation
• How to develop an effective go-to-market strategy
• Commercial acumen: Develop and justify a business case and commercial model to support product recommendations
• Data and insights: Produce and present data visualisations to show key insights and explain your strategic decisions
• Product Innovation: Coordinate a process to generate ideas, gather feedback and ideate product solutions using customers and your organisation as key stakeholders
• Product Lifecycle: Develop a strategy to support the product throughout the lifecycle including decline and justify your approach

By the end of both courses, you’ll have completed two projects; a go-to-market product plan and a detailed business and product strategy including an optimised financial and data model.