Product Management Fundamentals

Product managers play a critical role in business as the leaders of the vision, strategy, design, execution, and optimisation of new and established digital products. The product management skills benchmark report states that 1 in 5 products fail to meet customer expectations, making a well-performing product-manager, a great product vision, and a solid launch even more critical. As a product manager, you’ll possess a diverse skillset and wear multiple hats including data analysis, product optimisation, stakeholder management, product lifecycle management, and more. 

Whether you're looking to upskill or transition into the role of a product manager, this course will provide you with the end - to end skills to deliver and optimise successful digital products. You'll explore product market fit, a go-to market strategy, product roadmaps, product delivery, and more. 

Our Product Management Fundamentals course is ideal for:

• Project managers, Key details product owners, entrepreneurs, or professionals looking to upskill and incorporate product management capabilities into your current role or commence your journey of becoming a product manager.

By the end of this course, you’ll be able to: 

• Analyse product types and stages of a product’s life cycle and identify where the product fits in relation to these.
• Formulate and articulate the product vision, and the problem/ opportunity it will solve.
• Develop the value proposition for a product and appraise the market to determine product/market fit.
• Assess markets and competitors and create an effective go to market strategy.
• Complete business canvases to synthesise key information for evaluating a business idea.
• Research and justify your choice of product development prioritisation framework to build a product roadmap.
• Plan the development of a Minimum Viable Product and determine metrics to best identify product success.
• Plan and justify the use of product development methodologies to support innovation within the development process.

By the end of this course, you’ll complete a product strategy and go-to-market plan for your own product.

By the end of this course, you’ll complete a product strategy and go-to-market plan for your own product.

If you'd like to get advanced knowledge on the product lifecycle, commercial acumen and more, this course is designed to be taken as part of a two course bundle. The second course in this bundle is Advanced Product Management.

At RMIT Online, we are committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. When taken in combination with other specific Future Skills short courses, this course is eligible for credit into certain RMIT degree programs, subject to entry requirements. Click here for more information.

This course can be taken as standalone but has been designed to be taken as part of a two-course Product Management bundle  (with a saving of 10% across both courses). For a more comprehensive understanding of Product Management, we recommend that you also complete Advanced Product Management)