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Product Management Fundamentals

Kickstart your product management career and bring your ideas to life by creating a product and designing a go-to-market plan. 

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Time commitment
8 weeks (5-8 hours per week) 100% online
A$ 1200 incl GST

Industry partners:

100% online, mentor supported, workplace ready

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The freedom of online study


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After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Introduction to Product Management

  • Explore various product types 

  • Learn to construct a business model canvas (BMC) 

  • Understand the different stages of the product lifecycle 

Module 2

Product Market Fit

  • Construct a product vision and identify opportunities 

  • Examine the value frameworks for your product 

  • Understand your customers and their needs 

Module 3

What's the market like?

  • Undertake market and competitor analysis 

  • Define your go-to-market strategy 

  • Design your initiative canvas 

Module 4

Roadmaps and testing

  • Evaluate prioritisation frameworks 

  • Test and learn 

  • Produce a strategic product roadmap 

Module 5

Developing your product idea

  • Explore various success metrics 

  • Understand the requirements of a minimum viable product (MVP) 

  • Plan your product development plan

Module 6

Managing your product development

  • Develop your product 

  • Comprehend the agile product management process 

  • Break down your product delivery through design sprints 

Module 7

Launch and beyond

  • Launch your product  

  • Build, measure, and learn 

  • Develop key technology skills 

Module 8

What's next?

  • Reflect on your product with your peers 

  • Tap into industry experts 

  • Explore future and emerging product management trends 

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Jay StansellFounder at

Jay Stansell has a breadth of experience taking products to market, being a two-time business owner, having started three startups and also having digital experience across three businesses. With a customer focus, Jay respects the governance and people leadership required to take a product from idea to execution.

Brett Robert Lloyd ElliottSenior Product Manager at Envato

Experienced Product Manager with over 8 years product delivery experience working for large eCommerce websites, incubators and start-ups. A skilled people manager with a foundation in Product Management, Business Analysis, Project Management and UX. Using data and research to drive opportunities, collaboration and facilitation to drive outcomes, MVP and hypothesis driven development to reduce risk and deliver better results for the business and it's users.

Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

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