Kickstart your product management career and bring your ideas to life by creating a product and designing a go-to-market plan.
As the leader of the strategy, design, execution, and optimisation of new and existing products, a product manager’s role involves taking a digital or physical product to market, measuring data, and improving its performance at every stage of the product lifecycle.
Our Product Management Fundamentals course will equip you with the necessary skills to begin your product management career. You’ll learn how to drive success in a modern business, creating value through scalable solutions and continuous delivery.
Project managers, entrepreneurs, or anyone looking to upskill in product management and incorporate product management capabilities into their current role
An overview of product management
How product management is relevant in an organisational context
How to formulate and apply agile product roadmaps, strategy, and methodologies
Establish and manage effective stakeholder engagement
Product strategy, customer value, and prioritisation
How to develop an effective go-to-market strategy
This course will teach you the skills to shift your focus to become a product led business - from developing the roadmap and prioritising tasks, to having a clear vision and strategy and owning the full product lifecycle. You will learn how to deliver value to your customers and bridge technical and business worlds using modern, iterative methods.
You will work on a final presentation creating a new product with an accompanying go-to-market strategy that focuses on MVP, KPIs, market analyses, product life cycle and end user research. You'll also get access to free Jira Software.
If you'd like to get advanced knowledge on the product lifecycle, commercial acumen and more, this course is designed to be taken as part of a two course bundle. The second course in this bundle is Advanced Product Management.
After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.
Module 1
Introduction to Product Management
Explore various product types
Learn to construct a business model canvas (BMC)
Understand the different stages of the product lifecycle
Module 2
Product Market Fit
Construct a product vision and identify opportunities
Examine the value frameworks for your product
Understand your customers and their needs
Module 3
What's the market like?
Undertake market and competitor analysis
Define your go-to-market strategy
Design your initiative canvas
Module 4
Roadmaps and testing
Evaluate prioritisation frameworks
Test and learn
Produce a strategic product roadmap
Module 5
Developing your product idea
Explore various success metrics
Understand the requirements of a minimum viable product (MVP)
Plan your product development plan
Module 6
Managing your product development
Develop your product
Comprehend the agile product management process
Break down your product delivery through design sprints
Module 7
Launch and beyond
Launch your product
Build, measure, and learn
Develop key technology skills
Module 8
What's next?
Reflect on your product with your peers
Tap into industry experts
Explore future and emerging product management trends
Get ready to meet some of the biggest names in the business
Jay Stansell has a breadth of experience taking products to market, being a two-time business owner, having started three startups and also having digital experience across three businesses. With a customer focus, Jay respects the governance and people leadership required to take a product from idea to execution.
Experienced Product Manager with over 8 years product delivery experience working for large eCommerce websites, incubators and start-ups. A skilled people manager with a foundation in Product Management, Business Analysis, Project Management and UX. Using data and research to drive opportunities, collaboration and facilitation to drive outcomes, MVP and hypothesis driven development to reduce risk and deliver better results for the business and it's users.
Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.
Get a world-class education and transform your career.
Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
Be guided by a network of industry experts and peers, and supported by our dedicated success team.
Register your interest to get a free course guide for Product Management Fundamentals.