Product Management Fundamentals

Product managers play a critical role in business as the leaders of the vision, strategy, design, execution, and optimisation of new and established digital products. As a product manager, you’ll possess a diverse skillset and wear multiple hats including data analysis, product optimisation, stakeholder management, product lifecycle management, and more.

So why study Product Management Fundamentals with us? 

• Deep dive into market-ready skills to be successful in product management: whether you’re looking to upskill or transition into a role as a product manager, this course will provide you with the end-to-end skills to deliver and optimise successful digital products. You’ll explore product-market fit, a go-to-market strategy, product roadmaps, product delivery, and more.
• Focus on interpersonal skill development: A big factor of success for product managers is their ability to effectively communicate and balance business and technical needs, negotiate, and clearly articulate scalable solutions for stakeholder approval.
• Designed with leading industry partners: At RMIT Online, our courses are built with leading industry partners REA, Concentrix Tigerpsike, and Slack, so you can be assured that the course content is up-to-date, industry best practice and is applicable to the delivery of successful digital products.

Our Product Management Fundamentals course is ideal for project managers, Key details product owners, entrepreneurs, or professionals looking to upskill and incorporate product management capabilities into your current role or commence your journey of becoming a product manager.

• Analyse product types and stages of a product’s life cycle and identify where the product fits in relation to these.
• Formulate and articulate the product vision, and the problem/ opportunity it will solve.
• Develop the value proposition for a product and appraise the market to determine product/market fit.
• Assess markets and competitors and create an effective go to market strategy.
• Complete business canvases to synthesise key information for evaluating a business idea.
• Research and justify your choice of product development prioritisation framework to build a product roadmap.
• Plan the development of a Minimum Viable Product and determine metrics to best identify product success.
• Plan and justify the use of product development methodologies to support innovation within the development process.

By the end of this course, you’ll complete a product strategy and go-to-market plan for your own product.

By the end of this course, you’ll complete a product strategy and go-to-market plan for your own product.

If you'd like to get advanced knowledge on the product lifecycle, commercial acumen and more, this course is designed to be taken as part of a two course bundle. The second course in this bundle is Advanced Product Management.