Digital Marketing Strategy + Campaigns

Throughout our Digital Marketing Strategy + Campaigns bundle, you will learn how to:

• Identify and articulate critical customer audiences​

• Evaluate the fundamentals of effective SEO and SEM​

• Identify critical components of paid and organic social media marketing​

• Design and develop digital marketing strategies using key digital tactics and techniques​

• Identify campaign goals, audience, and key channels for success​

• Set up tracking and campaigns​

• Evaluate campaign and optimise performance​

• Find efficiencies and best practice with automation, integration, and overcome common marketing problems​

Walk away with two practical portfolio projects: the construction of digital marketing strategy, and executing and measuring a successful digital marketing campaign.​

Digital Marketing Strategy 

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy. 

Throughout this course, you'll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Implementing Digital Marketing Campaigns 

As part of the course, you will learn the skills and best practices to implement, track and optimise multi-channel digital marketing campaigns. You will be building smart marketing campaigns using the latest digital marketing tools. You’ll walk away with a portfolio digital marketing campaign that takes into consideration privacy legislation and ethics, as well as the analytical tools to measure its success. 

At RMIT Online, we're committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. When taken in combination with other specific Future Skills short courses, this course is eligible for credit into certain RMIT degree programs, subject to entry requirements. Click here for more information.