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Digital Marketing Strategy + Campaigns

Learn the strategic and tactical knowledge and skills to plan and execute a successful digital marketing campaign. 

Time commitment
6 weeks per course, 5-8 hours per week
Number of courses
Time commitment
6 weeks per course, 5-8 hours per week
Number of courses

This bundle includes

Digital Marketing Strategy

Gain the knowledge and tools required to plan and execute a successful digital marketing strategy. From understanding the marketing mix to campaign objectives, learn how to generate awareness, increase acquisition, and drive engagement. 

$ 1600 incl GST

6 weeks (8-10 hours per week)
15 Jul 2024

Implementing Digital Marketing Campaigns

Master building and launching strategic marketing campaigns, along with expertise in implementing and tracking campaigns across Facebook and Google. 

$ 1600 incl GST

6 weeks (8-10 hours per week)
17 Jun 2024

Bundle information

Throughout our Digital Marketing Strategy + Campaigns bundle, you will learn how to:

  • Identify and articulate critical customer audiences​

  • Evaluate the fundamentals of effective SEO and SEM​

  • Identify critical components of paid and organic social media marketing​

  • Design and develop digital marketing strategies using key digital tactics and techniques​

  • Identify campaign goals, audience, and key channels for success​

  • Set up tracking and campaigns​

  • Evaluate campaign and optimise performance​

  • Find efficiencies and best practice with automation, integration, and overcome common marketing problems​

Learn with industry experts


Adobe is a computer software company that creates multimedia and creativity software products to help their customers and clients deliver exceptional digital experiences.


Merkle is a customer experience transformation partner empowering the world’s leading brands to create distinct and improved experiences. 


The REA group is a global online real estate company, aiming to help customers will all aspects of their property experience – not just buying, selling, and renting.

Concentrix Catalyst

Concentrix Catalyst is a digital services company driven to improve people’s lives through technology. Focusing on strategy, experience design, software development and systems integration, Concentrix Catalyst's work focuses on five key values; transparency, resilience, problem solving, energy, and curiosity.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

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