70% of marketers say data-driven marketing is core element of all their campaigns that noticeably decreases cost per acquisition.
This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You`ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.
Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.
Data driven storytelling, various analytics platforms tools, 360 view of a customer, data triggered automated campaigns, 1:1 personalisation, data ethics and GDPR, cohort analyses, CRM data, data driven planning.
After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.
Module 1
Marketing Insights
Why use data?
Types of marketing data
Customer journey and sales funnel
Module 2
Working with data
Correlation and causation
Capturing customer information
Privacy, ownership and ethics
Module 3
Targeted messaging
Various information sources
Personalising communication
Insights in action
Module 4
360-degree customer view
Communication and challenges
Segmentation
Module 5
Messaging
Narrative and visualisation
Right time, right message
Automation
Module 6
What's next
Reflection with peers
Tap into industry experts
Future exploration on emerging trends
Get ready to meet some of the biggest names in the business
Adobe is the global leader in digital media and digital marketing solutions. Their creative, marketing and document solutions empower everyone to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.
Tableau Software helps people see and understand data. Offering a revolutionary new approach to business intelligence, Tableau allows you to quickly connect, visualize, and share data with a seamless experience from the PC to the iPad.