Marketing Analytics and Insights

At its core, marketing analytics is about measuring, analysing, and optimising the performance of marketing channels in order to maximise a business’ return on investment (ROI). A marketer’s ability to produce and interpret data-driven insights is vital as businesses are increasingly leveraging data and technology to make informed decisions about their investment and strategy decisions. 

From analytics to action, learn how to make data meaningful within your role or business through our Marketing Analytics and Insights course. Gain hands-on, business-ready skills in Google Analytics, Tableau, and Adobe Analytics. By the end of this course, you’ll produce a video presentation on a real-world problem and analyse a supplied data set to gain customer insights and recommend datadriven marketing tactics.

This Marketing Analytics and Insight course is ideal for:

• Marketing professionals looking to develop analytical skills to progress their career.
• Early-intermediate level marketers from agencies or small-to-medium companies who either work autonomously or within a small team.

Throughout this course, you will learn: 

• Use data to solve real-word problems by being able to identify and understand both data as a metric and data as a commodity
• Create a comprehensive view of a customer using a diverse range of data sources while adhering to relevant legislation, privacy, ethical and ownership issues
• Use data visualisation to validate and assess marketing opportunities highlighting correlation and causation in data insights.
• How to use data visualisations to validate and assess marketing opportunities, highlighting the correlation and causation in data insights
• Examine, produce and communicate to the wider business audience personalised marketing tactics based off first, second and third-party data highlighting how these three data points can be used to gain valuable customer insights.

Through practical application, students will explore the art of leveraging data to solve real world problems, using their newly developed analytical skills to extract actionable insights. 

By the end of this course, you’ll produce a video presentation on a real-world problem and analyse a supplied data set to gain customer insights and recommend data-driven marketing tactics.