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Marketing Analytics and Insights

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70% of marketers say data-driven marketing is core element of all their campaigns that noticeably decreases cost per acquisition.

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Next start date
5 Oct 2020

No entry prerequisites
Time commitment
6 weeks (5-8 hours per week) 100% online
A$ 990 incl GST


100% online, mentor supported, workplace ready

Why learn Marketing Analytics and Insights

This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You`ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.

How does it work

Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.

Skills learned

Data driven storytelling, various analytics platforms tools, 360 view of a customer, data triggered automated campaigns, 1:1 personalisation, data ethics and GDPR, cohort analyses, CRM data, data driven planning.

Find out more in our FAQ section.

The freedom of online study


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After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Marketing Insights

Why use data?

Types of marketing data

Customer journey and sales funnel

Module 2

Working with data

Correlation and causation

Capturing customer information

Privacy, ownership and ethics

Module 3

Targeted messaging

Various information sources

Personalising communication

Insights in action

Module 4

360-degree customer view

Communication and challenges


Module 5


Narrative and visualisation 

Right time, right message


Module 6

What's next

Reflection with peers

Tap into industry experts
Future exploration on emerging trends

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Adobe is the global leader in digital media and digital marketing solutions. Their creative, marketing and document solutions empower everyone to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.

Tableau Software helps people see and understand data. Offering a revolutionary new approach to business intelligence, Tableau allows you to quickly connect, visualize, and share data with a seamless experience from the PC to the iPad.

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