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Marketing Analytics and Insights

Elevate your marketing career with hands-on experience in marketing analytics and use data to solve real-world business problems.

With a practical focus on Google Analytics

Select a start date

No entry prerequisites
Time commitment
6 weeks (5-8 hours per week) 100% online
A$ 990 incl GST


100% online, mentor supported, workplace ready

Find out more in our FAQ section.

The freedom of online study


Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Making Sense of Data and Insights

Be introduced to data and distinguish the difference between marketing and web analytics

Comprehend and compare metric data and commodity data

Explore the right metrics to measure at different stages of your marketing funnel

Module 2

Exploring the world of marketing data

Investigate various analysis approaches

Be introduced to the data analysis tools Google Data Studio and Tableau

Explore correlation and causation

Understand and apply different data types for real-world clients

Learn how to capture and store data including first, second, and third-party data

Module 3

Using data to make decisions

Explore customer segmentation and understand how to deploy, automate, and examine segmentation strategies

Understand the role digital touchpoints play in getting a complete picture of your customers through a 360-degree view

Identify one-on-one customer communication and personalisation approaches across multiple channels

Module 4

Targeting your customer

Examine how data can be used to find new audiences and create better digital experiences through personalisation using A/B testing

Understand one-on-one communication through lead scoring, modelling, and digital touch points

Apply different types of analytics and visualise data to develop a data narrative

Module 5

Tools for acting

Explore Google and Adobe Analytics and analyse social media using single and multi-channel tools

Examine attribution models to measure effectiveness and ROI

Gain practical tips of setting up goals and learn how to track and tag on Google Analytics

Module 6

What's next

Explore data ethics and understand the importance of legislation and data breaches

Examine resources available for ongoing development with your marketing analytics and insights knowledge and skills

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Martin CarlillSubject Matter Expert

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our industry experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years’ experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.

Scott KingSubject Matter Expert

Our industry experts on this course include people like Scott King. Scott has over 20 years of commercial digital marketing experience providing marketing, design and development services to some of Asia Pacific's most innovative brands. He believes that strategic digital marketing should deliver beautiful and intelligent experiences to consumers that in return drive impactful and measured performance increases for businesses.

Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have. 

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to get a free course guide for Marketing Analytics and Insights.

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