Elevate your marketing career with hands-on experience in marketing analytics and use data to solve real-world business problems.
With a practical focus on Google Analytics
After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.
Module 1
Making Sense of Data and Insights
Be introduced to data and distinguish the difference between marketing and web analytics
Comprehend and compare metric data and commodity data
Explore the right metrics to measure at different stages of your marketing funnel
Module 2
Exploring the world of marketing data
Investigate various analysis approaches
Be introduced to the data analysis tools Google Data Studio and Tableau
Explore correlation and causation
Understand and apply different data types for real-world clients
Learn how to capture and store data including first, second, and third-party data
Module 3
Using data to make decisions
Explore customer segmentation and understand how to deploy, automate, and examine segmentation strategies
Understand the role digital touchpoints play in getting a complete picture of your customers through a 360-degree view
Identify one-on-one customer communication and personalisation approaches across multiple channels
Module 4
Targeting your customer
Examine how data can be used to find new audiences and create better digital experiences through personalisation using A/B testing
Understand one-on-one communication through lead scoring, modelling, and digital touch points
Apply different types of analytics and visualise data to develop a data narrative
Module 5
Tools for acting
Explore Google and Adobe Analytics and analyse social media using single and multi-channel tools
Examine attribution models to measure effectiveness and ROI
Gain practical tips of setting up goals and learn how to track and tag on Google Analytics
Module 6
What's next
Explore data ethics and understand the importance of legislation and data breaches
Examine resources available for ongoing development with your marketing analytics and insights knowledge and skills
Get ready to meet some of the biggest names in the business
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our industry experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years’ experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.
Our industry experts on this course include people like Scott King. Scott has over 20 years of commercial digital marketing experience providing marketing, design and development services to some of Asia Pacific's most innovative brands. He believes that strategic digital marketing should deliver beautiful and intelligent experiences to consumers that in return drive impactful and measured performance increases for businesses.
Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.
Get a world-class education and transform your career.
Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
Be guided by a network of industry experts and peers, and supported by our dedicated success team.
Register your interest to get a free course guide for Marketing Analytics and Insights.