Marketing Analytics and Insights

Discover the essence of marketing analytics, where the focus lies on measuring, analyzing, and optimizing the performance of marketing channels to enhance a business' return on investment. In today's data-driven landscape, marketers who can effectively generate and interpret data insights hold a vital role. As businesses increasingly rely on data and technology to make informed decisions about investments and strategies, the ability to harness data-driven insights becomes a valuable asset for success.

From analytics to action, learn how to make data meaningful within your role or business through our Marketing Analytics and Insights course. Gain hands-on, business-ready skills in Google Analytics, Tableau, and Adobe Analytics.

This Marketing Analytics and Insight course is ideal for:

• Marketing professionals looking to develop analytical skills to progress their career.
• Early-intermediate level marketers from agencies or small-to-medium companies who either work autonomously or within a small team.

Throughout this course, you will learn: 

• How to identify and comprehend how data is used as a metric and a commodity.
• How to utilise data to solve real-world problems.
• How to create a comprehensive customer view using diverse data sources whilst adhering to relevant legislative, privacy, ethical, and ownership principles.
• How to use data visualisations to validate and assess marketing opportunities, highlighting the correlation and causation in data insights.
• Examine, produce, and communicate personalised marketing tactics based on first, second, and third-party data to a business, and highlight how these data points can be used to gain valuable customer insights.

Through practical application, students will explore the art of leveraging data to solve real world problems, using their newly developed analytical skills to extract actionable insights. 

By the end of this course, you’ll produce a video presentation on a real-world problem and analyse a supplied data set to gain customer insights and recommend data-driven marketing tactics.