In an age where people's attention spans are finite and user expectations run high, digital products and services can no longer thrive without consideration of their intended audience. UX is a mindset and human-centered process that focuses on "designing the right thing" by exploring people's needs, defining problems, and delivering iterative improvements to ensure exceptional experiences with a digital product or service. In 2020, Forrestser research noted that good UI can raise your website's conversion by 200%, while better UX design can increase conversions by up to 400%.
Throughout this course, you will develop hands-on UX skills and knowledge in real world contexts, gain experience with industry-recognised best practice tools like Figma, and learn the end-to-end UX process. This course has been built with leading industry partners Symplicit, so you can feel confident that what you’re studying is best practice and aligned with the desired skillset in the industry.