User Experience Design

In an age where people's attention spans are finite and user expectations run high, digital products and services can no longer thrive without consideration of their intended audience. UX is a mindset and human-centered process that focuses on "designing the right thing" by exploring people's needs, defining problems, and delivering iterative improvements to ensure exceptional experiences with a digital product or service. In 2020, Forrestser research noted that good UI can raise your website's conversion by 200%, while better UX design can increase conversions by up to 400%. 

Throughout this course, you will develop hands-on UX skills and knowledge in real world contexts, gain experience with industry-recognised best practice tools like Figma, and learn the end-to-end UX process. This course has been built with leading industry partners Symplicit, so you can feel confident that what you’re studying is best practice and aligned with the desired skillset in the industry.

Our User Experience Design course is ideal for: 

• Designers and business professionals who work in roles that intersect with UX Design such as individuals in product, strategy, service, and consulting who are looking to upskill in human-centred design.
• Junior-mid business professionals from related fields looking to expand their skillset and move into a role in UX design.
• An entrepreneur with a start-up or side hustle looking to gain valuable skills in UX Design and create quality experiences between their products and customers.

Throughout this course, you will: 

• Apply the principles of user experience design to improve the experience for an existing digital product including gathering and incorporating information and insights from users
• Create, prioritise and iterate on designs to produce a clickable prototype
• Present the research and justify the design process undertaken to produce the final prototype.

This course will provide you with an end-to-end understanding of UX design including customer personas, journey mapping, research, prototyping, and concept ideation. 

At the end of this course, you will complete a UX design project to showcase your skills to potential or current employers. 

This course can be taken as standalone but has been designed to be taken as part of a two-course UX + UI Design bundle (with a saving of 10% across both courses). For a more comprehensive understanding of business analytics, we recommend that you also complete User Interface Design.