Bachelor of Business - Marketing major

• Early-mid level professionals, either working full or part-time, likely from business in areas including merchandising or customer service. You’ll look to gain a competitive edge with a marketing degree and are seeking to land a marketing role in the future.  

Looking for the on-campus program? Ideal for school leavers, you can find the on-campus version of our Bachelor of Business here. 

As technological advancements and customer-centric demand drive increased personalisation and transparency from businesses, brands are looking to their marketers to step up and radically transform how they engage with their customers.  

To meet these evolving needs, marketers today need capabilities in customer orientation, segmentation, brand positioning, and the ability to effectively join the dots by leveraging technology and insights obtained through data.  

No matter where you’re at in your learning or career journey, our Bachelor of Business - Marketing major will equip you with in-demand digital and industry-relevant skills to tackle the future of work. 

Why study a Marketing major with us? 

• Flexibility in learning 

With the flexibility to customise your degree, you’re able to study a choice of majors, minors, or a unique combination of courses that align with your personal or professional interests and ambitions. Designed 100% online, you won’t be locked into sitting through traditional lectures or tutorials. Have full control over your study and change, pause, or even accelerate your program to suit your needs. Study anywhere, anytime around your work and life commitments.  

• Graduate with a career-focused degree 

Our Bachelor of Business is focused on sustainable, high growth disciplines to future-proof your career. With an emphasis on research, analysis, and problem solving, you’ll delve into ideation, solution generation, and testing. Partnering with some of the industry’s most iconic brands, gain confidence in your industry-relevant and best practice skills and graduate with a highly recognised degree with employers.  

• Learn vital interdisciplinary skills 

Step away from a traditional business degree and gain hybrid skills that extend into other areas outside of business, such as IT or health, and open the doors to diverse career opportunities with a breadth of knowledge. 

For more information about this program's unique online learning experience, as well as answers to key frequently asked questions, click here.

2024 indicative fees

In 2024, the annual student contribution amount (tuition fee) you will pay for a standard year of full-time study is between AU$4,445 to AU$16,323*.

Additional expenses

• Student services and amenities fee (SSAF): AU$351 maximum fee for 2024.
• Other items related to your program, including field trips, textbooks and equipment.

Annual fee adjustment

Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.

Fees are adjusted on an annual basis and these fees should only be used as a guide.

Defer your payment

You may be eligible to apply for a HECS-HELP loan, which can be used to defer payment of up to the full amount of your student contribution fees. You may also be eligible to apply to defer payment of your SSAF through the SA-HELP loan scheme.

Learn more about fees for undergraduate study.

Paying your fees and applying for refunds

For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.

Commonwealth supported places

If you are offered a Commonwealth supported place, your tuition fees are subsidised by the Australian Government.

Your share of the fee (student contribution) is set on an annual basis by the government and is determined by the discipline areas (bands) of your individual enrolled courses, not the overall program.

How much can I expect to pay for my Commonwealth supported place?

The Australian Government has introduced changes to university funding and student contribution fees under its Job-ready Graduates Package. 

The fees in the table below apply to students who commence their program in 2024. Fees for continuing students are available at fees for Commonwealth supported students.

Each course (subject) falls into a band. The band determines the student contribution amount for the course.

Amounts listed in the table below are based on a standard, full-time study load (96 credit points per year) with all courses in the same band. A proportionate fee applies for more or less than the full-time study load or for enrolment in courses (subjects) from a combination of bands.

You can learn how to calculate your exact tuition fees for units from different bands at Fees for Commonwealth supported students.

• Education, Postgraduate Clinical Psychology, English, Mathematics, Statistics, Nursing, Indigenous and Foreign Languages, Agriculture: Maximum annual student contribution amount (per EFTSL) in 2024 - student contribution band by course (subject): $4,445 per standard year $555 per standard (12 credit point) course
• Allied Health, Other Health, Built Environment, Computing, Visual and Performing Arts, Professional Pathway Psychology, Professional Pathway Social Work, Engineering, Surveying, Environmental Studies, Science, Pathology: Maximum annual student contribution amount (per EFTSL) in 2024 - student contribution band by course (subject): $8,948 per standard year, $1,118 per standard (12 credit point) course
• Dentistry, Medicine, Veterinary Science: Maximum annual student contribution amount (per EFTSL) in 2024 - student contribution band by course (subject): $12,720 per standard year, $1,590 per standard (12 credit point) course. 
• Law, Accounting, Administration, Economics, Commerce, Communications, Society and Culture: Maximum annual student contribution amount (per EFTSL) in 2024 - student contribution band by course (subject): $16,323 per standard year, $2,040 per standard (12 credit point) course.

Fee assistance

HECS-HELP Loans

The Australian Government provides financial assistance via the HECS-HELP loan scheme, which allows eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) to defer payment of up to the full amount of their student contribution.

SA-HELP Loans

You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.

How does a HELP loan work?

If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.

You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.

For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.

Additional expenses

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2024 is $351.

For more information about calculating your actual SSAF see Paying SSAF.

You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.

^Fees typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.

New government eligibility rules in 2022 - low completion rates

From 2022, there are new government rules about eligibility for higher education student funding as part of the Australian Government’s Job-ready Graduates legislation. If you're starting a program in or after 2022 and are enrolled in a Commonwealth supported place (CSP) or have a HECS-HELP or FEE-HELP loan, these changes affect you. For details, please see Low completion rate and government funding.

If you are looking for the on-campus version of our Bachelor of Business here. 

Admissions

You must have successfully completed an Australian Year 12 (or equivalent qualification).

Prerequisites

Victorian Certificate of Education (VCE) units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL, or equivalent studies.

Guaranteed ATAR

This course has a Guaranteed ATAR of 70 (excluding adjustment factors).

This means that if you receive an ATAR equal to or above this and meet the course pre-requisites, we will guarantee you an offer in this course.

If you receive an ATAR below this guarantee, you may still receive an offer, depending on the availability of places in this course and whether you are eligible to receive any adjustment factors.

Rankings and adjustment factors 

Entry to this program is competitive. Eligible applicants are ranked and selected in order of merit based on their academic achievement plus any adjustment factors.

Adjustment factors include equity access schemes and/or subject adjustments.

We will consider your entire academic record to determine your eligibility for entry. The highest level of education you have previously completed will usually determine how you are ranked.

For more information regarding adjustment factors and Selection criteria by applicant type, please refer to the 'Rankings and Adjustment Factors' section of the on-campus program. 

• View the ATAR profile and selection rank from students offered a place in this program wholly or partly on the basis of ATAR in the most relevant recent intake period.

Adjustment Factors only available to applicants whose highest qualification is a completed year 12 subject to eligibility:

Subject adjustments

• A study score of 25 in any Business, any Information Technology, any Mathematics or Psychology equals 1 aggregate point per study.
• A study score of 35 in any English equals 2 aggregate points per study.
• Overall maximum of 8 points.

Adjustment Factors available to all category types subject to eligibility:

Equity access schemes

• Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on an applicant’s most recent academic performance.
• Find out more about the eligibility requirements for each Special Entry Access Scheme and RMIT access categories.
• If you are applying through VTAC you should apply for the Special Entry Access Scheme.
• If you are applying directly to RMIT you should apply for RMIT Access. The system will prompt you to do this during your application.

Elite Athlete Program

• The RMIT Elite Athlete Program supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities.

Aboriginal and Torres Strait Islander peoples

• The Indigenous Access Program supports your application to RMIT through an informal interview process where you will receive help from the Ngarara Willim Centre. Additional consideration will be given if you have relevant life, work, education or training experience.

Selection criteria by applicant type

I am an applicant with recent secondary education (current or within the past two years)

Entry to this degree is competitive. Eligible applicants are ranked and selected in order of merit based on their academic achievement. You will be ranked on your ATAR plus any adjustment factors.

Please note: the RMIT Online offering is not available for current year 12 applicants. Current year 12 applicants must apply for the face-to-face program via VTAC. All other applicants may apply directly to this program via this website.

I am an applicant with Vocational Education and Training study

We will consider your entire academic record to determine your eligibility for entry. The highest level of education you have previously completed will usually determine how you are ranked.

Successful completion of any Australian Diploma or Advanced Diploma (or equivalent) will meet the minimum entry requirements for this course.

OR

Special Tertiary Admissions Test (STAT)

You may satisfy the academic requirements by completing the STAT multiple choice.

If you are applying to RMIT as an applicant with vocational education training, you may sit the STAT multiple choice if you:

• are 19 years of age or over as of 1 January in the year in which you will start your studies and
• have not been enrolled in secondary studies for at least two years and
• have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program

STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.

Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.

I am an applicant with Higher Education study

Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., GPA (including any adjustment factors).

We will consider your entire academic record to determine your eligibility for entry. Previous fail grades in similar courses may affect your eligibility.

• successful completion of an Australian higher education diploma (or equivalent overseas qualification); or
• successful completion of at least four courses (subjects) at an Australian associate degree (or equivalent) and no double-fail in any required course of the receiving degree; or
• successful completion of at least two courses (subjects) at an Australian undergraduate level (or equivalent) and no double-fail in any required course of the receiving degree.

OR

Special Tertiary Admissions Test (STAT)

You may satisfy the academic requirements by completing the STAT multiple choice. If you are applying to RMIT as an applicant with higher education study, you may sit the STAT multiple choice if you:

• are 19 years of age or over as of 1 January in the year in which you will start your studies and
• have not been enrolled in secondary studies for at least two years and
• have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program

STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.

Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.

Personal Statement

If you have been excluded from a program due to academic progress you are encouraged to submit a personal statement outlining the strategies you will adopt to ensure academic success.

If you are applying to RMIT through VTAC you can complete and submit the VTAC personal statement via your online VTAC account.

If you are applying direct to RMIT you can upload your completed personal statement via your online direct application.

I am an applicant with Work and Life Experience

Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., Special Tertiary Admission Test (STAT) score (including any adjustment factors).

You must have successfully completed an Australian Year 12 (or equivalent qualification) and meet the stated prerequisites. Work and life experience does not provide any additional consideration for entry to this program. You may satisfy the academic requirements by completing the STAT multiple choice.

Special Tertiary Admissions Test (STAT)

You may satisfy the academic requirements by completing the STAT multiple choice. If you are applying to RMIT as an applicant with work or life experience, you may sit the STAT multiple choice if you:

• are 19 years of age or over as of 1 January in the year in which you will start your studies and
• have not been enrolled in secondary studies for at least two years and
• have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program

STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.

Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.

Credit and recognition of prior learning

If you have undertaken relevant prior study or learning, you can apply for this to count towards your current RMIT program. For more information about RMIT's credit policies, click here.

Australian Student Visas 

RMIT’s Online Bachelor of Business does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT’s on-campus programs visit rmit.edu.au. 

Additional Information

*ATAR refers to the lowest selection rank to which an offer was made (including consideration of any adjustments) for current and recent Year 12 applicants.

RMIT Online is committed to providing transparency to the admissions process. In line with this commitment, we provide you with information that will help in making informed choices about your undergraduate study options. Find out more about RMIT’s commitment to admissions to RMIT.