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Bachelor of Business - Marketing major

Effectively capture your audience’s attention, communicate your product value, and successfully convert and retain customers with our Marketing major. Learn how to optimise your channels to achieve your organisation’s objectives and graduate ready to tackle the future of work.  

You can find out more about our overall online Bachelor of Business program and its majors here


Please use plan code BP343O in the application system for this program. 

13 Dec 2022

Future intakes
Jan 2023|Apr 2023
36 months
Number of courses

13 Dec 2022

Future intakes
Jan 2023|Apr 2023
36 months
Number of courses

Level up your skills and qualifications as a digital native

Course overview

Learn more about our Bachelor of Business - Marketing major course in the video below.

Program structure

Our flexible Bachelor of Business with a Marketing major means that you can customise your degree and study marketing alongside other majors, minors, or a unique combination of courses to align with your personal and professional aspirations.  

This program contains 24 courses that can be undertaken through a variety of different study loads that suit your work and lifestyle needs. For example: 

  • If you choose to do a full-time study load, you’ll complete eight (8) courses per year (2 per term) for three (3) years or;  

  • If you choose to study part-time, you may choose to complete four (4) courses per year (1 per term) over 6 years. 

Or, you can choose a study load that aligns with your personal situation and take longer to study for your degree if you need to. Please reach out to Student success team if you need additional support. Note, you must complete the Bachelor of Business within a maximum period of 10 years. 

For this Marketing major, you'll complete the 8 courses that make up the major, with the opportunity to choose another major, a selection of minors, or a unique combination of courses to make up the 24 courses within your program. 

Learn with industry experts

 Dr Jonathan Boymal
Dr Jonathan BoymalProgram Director, RMIT

Dr Jonathan Boymal is Head of Teaching and Learning at the College of Business and Law and an Associate Professor of Economics. With over 23 years' of educational leadership in online, face-to-face, and international education, he is committed to learning in real-world contexts, ensuring graduates are equipped with the personal

Claire Hopkins
Claire HopkinsChief Student Experience Officer

Claire is a senior executive with a career spanning more than 25 years working in strategy, customer experience and business growth across Asia Pacific. Today, she leads RMIT Online’s Student experience team in developing and delivering market-leading short course and accredited qualifications, partnering with big shots like Apple and Salesforce

Student success team
Student success teamRMIT Online

Our student success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide

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