Throughout our Brand + Content Marketing bundle, you will learn how to:
- Critically analyse and apply industry principles and processes of brand strategy
- Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
- Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
- Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
- Design, implement and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business
- Create, distribute and manage content through owned channels to grow and manage audiences and earnings
- Critically analyse content and asset selection and justify its use in a content and social media plan.