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FUTURE SKILLS BUNDLE

Brand + Content Marketing

Differentiate your brand by deploying a unique brand promise that engages your audience through effective content and social media strategies.

Time commitment
6 weeks per course, 8-10 hours per week
Number of courses
2
Time commitment
6 weeks per course, 8-10 hours per week
Number of courses
2

This bundle includes

Brand Experience

Differentiate your brand against the competition by creating and deploying a unique brand promise that is experienced at every customer touchpoint.

Cost
$ 1600 incl GST

Duration
6 weeks (8-10 hours per week)
NEXT START
17 Feb 2025

Content and Social Media Marketing

Amplify your brand awareness and engage your audience through effective content, social media strategies and campaigns. 

Cost
$ 1600 incl GST

Duration
6 weeks (8-10 hours per week)
NEXT START
20 Jan 2025

Bundle information

Throughout our Brand + Content Marketing bundle, you will learn how to: 

  • Critically analyse and apply industry principles and processes of brand strategy
  • Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
  • Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
  • Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
  • Design, implement and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business  
  • Create, distribute and manage content through owned channels to grow and manage audiences and earnings  
  • Critically analyse content and asset selection and justify its use in a content and social media plan. 

Learn with industry experts

Thinkerbell

Thinkerbell is an Australian creative marketing and advertising agency that has extensive experience in the world of research, strategy and creative execution. Thinkerbell has helped some of Australia’s best known and most loved brands help find their inner magic.

Koala

Koala is a furniture retailer whose mission is to become the smartest way to buy high-quality furniture online. Combining customer-centric products, a world-class technology and fulfillment platform, and incredible customer service, Koala has set out to change the way people buy and enjoy furniture in the digital age.

Vegemite

Vegemite is one of Australia’s most recognisable brands with a history spanning over 90 years. Part of the Bega Cheese Group, over 22 million jars of Vegemite are sold each year. Vegemite is a product that has stood the test of time, with the iconic brand being known as having

Hubspot

HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

Merkle

Merkle is a customer experience transformation partner empowering the world’s leading brands to create distinct and improved experiences. 

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

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