Future Skills short course
Brand Experience
Differentiate your brand against the competition by creating and deploying a unique brand promise that is experienced at every customer touchpoint.
FUTURE SKILLS BUNDLE
Brand + Content Marketing
Differentiate your brand by deploying a unique brand promise that engages your audience through effective content and social media strategies.
Next start date17 Jan 2022A$ 1782.00 incl GST
- Number of courses
- 2
- Time commitment
- 6 weeks per course, 8-10 hours per week
Get 10% off when you purchase this bundle and build on your skills of digital marketing to help you future proof your career in a digital world.
This bundle includes
Future Skills short course
Content and Social Media Marketing
Amplify your brand awareness and engage your audience through effective content, social media strategies and campaigns.
Bundle information
What you'll learn:
- Critically analyse and apply industry principles and processes of brand strategy
- Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
- Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
- Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
- How to effectively increase content and social media engagement
- How to set social and content marketing goals and align business objectives
- What it takes to generate good content and distribute it successfully
- How to differentiate between vanity and real metrics
- How to develop, implement, and measure a social media and content marketing plan
- The art of social listening and optimisation
Bundle outcomes
By the end of this bundle, you’ll have completed two projects; a brand strategy and content and social media marketing plan and calendar.
- Number of courses
- 2
- Time commitment
- 6 weeks per course, 8-10 hours per week
Get 10% off when you purchase this bundle and build on your skills of digital marketing to help you future proof your career in a digital world.
Learn with Industry Experts
Get ready to meet some of the biggest names in the business
Thinkerbell is an Australian creative marketing and advertising agency that has extensive experience in the world of research, strategy and creative execution. Thinkerbell has helped some of Australia’s best known and most loved brands help find their inner magic.
The Iconic is a Sydney-based online fashion and sports retailer with operations across Australia and New Zealand. As one of the country’s largest online retailers, The Iconic looks to set the benchmark in customer service, delivery options and returns policies while connecting Australia and New Zealand fashion and sports lovers through digital experiences.
Koala is a furniture retailer whose mission is to become the smartest way to buy high-quality furniture online. Combining customer-centric products, a world-class technology and fulfillment platform, and incredible customer service, Koala has set out to change the way people buy and enjoy furniture in the digital age.
Vegemite is one of Australia’s most recognisable brands with a history spanning over 90 years. Part of the Bega Cheese Group, over 22 million jars of Vegemite are sold each year. Vegemite is a product that has stood the test of time, with the iconic brand being known as having a relatively unchanged recipe backed full of vitamin B nutrients.
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.
Merkle is a customer experience transformation partner empowering the world’s leading brands to create distinct and improved experiences.
Why choose RMIT Online
Get a world-class education and transform your career.
Real world skills
Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
Industry connected
You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
Flexible delivery
Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
Supported community
Be guided by a network of industry experts and peers, and supported by our dedicated success team.
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