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Brand + Content Marketing

Differentiate your brand by deploying a unique brand promise that engages your audience through effective content and social media strategies.

Time commitment
6 weeks per course, 8-10 hours per week
Number of courses
Time commitment
6 weeks per course, 8-10 hours per week
Number of courses

This bundle includes

Brand Experience

Differentiate your brand against the competition by creating and deploying a unique brand promise that is experienced at every customer touchpoint.

$ 1600 incl GST

6 weeks (8-10 hours per week)
15 Jul 2024

Content and Social Media Marketing

Amplify your brand awareness and engage your audience through effective content, social media strategies and campaigns. 

$ 1600 incl GST

6 weeks (8-10 hours per week)
17 Jun 2024

Bundle information

Throughout our Brand + Content Marketing bundle, you will learn how to: 

  • Critically analyse and apply industry principles and processes of brand strategy
  • Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
  • Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
  • Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
  • How to effectively increase content and social media engagement
  • How to set social and content marketing goals and align business objectives
  • What it takes to generate good content and distribute it successfully
  • How to differentiate between vanity and real metrics
  • How to develop, implement, and measure a social media and content marketing plan
  • The art of social listening and optimisation

Learn with industry experts


Thinkerbell is an Australian creative marketing and advertising agency that has extensive experience in the world of research, strategy and creative execution. Thinkerbell has helped some of Australia’s best known and most loved brands help find their inner magic.


The Iconic is a Sydney-based online fashion and sports retailer with operations across Australia and New Zealand. As one of the country’s largest online retailers, The Iconic looks to set the benchmark in customer service, delivery options and returns policies while connecting Australia and New Zealand fashion and sports lovers


Koala is a furniture retailer whose mission is to become the smartest way to buy high-quality furniture online. Combining customer-centric products, a world-class technology and fulfillment platform, and incredible customer service, Koala has set out to change the way people buy and enjoy furniture in the digital age.


Vegemite is one of Australia’s most recognisable brands with a history spanning over 90 years. Part of the Bega Cheese Group, over 22 million jars of Vegemite are sold each year. Vegemite is a product that has stood the test of time, with the iconic brand being known as having


HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.


Merkle is a customer experience transformation partner empowering the world’s leading brands to create distinct and improved experiences. 

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

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