Brand + Content Marketing

Throughout our Brand + Content Marketing bundle, you will learn how to: 

• Critically analyse and apply industry principles and processes of brand strategy
• Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
• Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
• Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
• How to effectively increase content and social media engagement
• How to set social and content marketing goals and align business objectives
• What it takes to generate good content and distribute it successfully
• How to differentiate between vanity and real metrics
• How to develop, implement, and measure a social media and content marketing plan
• The art of social listening and optimisation

By the end of this bundle, you’ll have completed two projects; a brand strategy and content and social media marketing plan and calendar.

Brand Experience 

Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality. With the opportunity to bring your own business, you’ll develop a brand strategy and learn how to effectively communicate this throughout your business, to both internal and external customers through a digital-first approach.

Content and Social Media Marketing 

Through our Content and Social Media Marketing course, you’ll walk away with a comprehensive content and social media marketing plan and calendar. Kickstart your marketing strategy and cement your learning by producing three pieces such as a blog, video plan, or social media ad that you'll distribute and optimise.