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Navigating the evolution of marketing: key skills for the next-gen marketer
Date and time
Wed, 4 Sep 2024 12:00PM - 12:45PM AEST
Location
Price
Free
The world of work is constantly maturing - and so are the job roles. Professions, even industries, that didn’t exist a decade ago are quickly become highly sought after, leaving professionals scrambling to update their skillset. The marketing landscape is no exception.
According to Statista, marketing jobs are expected to grow 10% from 2020 to 2030 — a faster rate than average for all other jobs, and likely not stopping any time soon. But what will the marketing jobs of tomorrow look like? And what will current marketers need to upskill in to stay ahead of the curve?
RMIT Online invites you to join a masterclass session with iProspect's Chief Digital Officer, Mark Byrne, who will be exploring the future of marketing and the next generation of professionals. Topics covered in the session will include:
- The impact of technology in shaping the future of marketing
- Key predictions for the next five years
- Tips on how to keep pace with the ever-evolving industry
Past events
On the Couch: Reimagining Product Management in the age of generative AI
AI is becoming an integral part of many industries, including product management. According to a recent IBM survey, product managers rank among the top 10 user groups leveraging AI within organisations.Additionally, Netflix made headlines last year when they announced that they were hiring AI Product Managers and offering a staggering salary range of up to $900,000. This move underscores the value companies place on integrating AI expertise into their product management teams to stay ahead in a competitive market.As we look to the future, the role of AI in product management is set to transform the industry in unprecedented ways. From automating routine tasks to providing deep insights through data analytics, AI can enhance productivity, streamline processes, and foster creativity.RMIT Online invites you to join the next On the Couch series exploring the future of product management in the age of generative AI, with industry experts from REA Group, Slack and Concentrix Catalyst. We invite you to share any questions you might have ahead of the event to help shape the discussion. The panel will also address:
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Thu, 8 Aug 2024 12:00PM - 12:45PM AEST
Zoom
Free