With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy.
In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.
100% online, mentor supported, workplace ready
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Learn with industry experts
With 10 years' experience in the marketing and communications industry, Priya has spent the majority of her career working in the online technology space and alongside web developers, UX designers and product owners. She has developed a deep understanding of how product and brand converge to create memorable customer experiences
Rob began his career in creative agencies, leading strategic advertising initiatives for some of Australia's most-loved brands. Moving client side in 2016, Rob worked as Senior Go-To-Market Manager within the digital media and branded content team. Rob recently joined MYOB as a Product Marketing Manager, responsible for marketing SaaS products
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Real world skills
Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
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Be guided by a network of industry experts and peers, and supported by our dedicated success team.
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Register your interest to get a free course guide for Digital Marketing Strategy.