Product Management isn`t just for product managers. Learn how to create value through scalable solutions and drive business success from some of the best employers in industry.
Product managers have been touted the new frontier of tech with Seek citing job opportunities up 53% year on year since 2015. With the average salary benchmarking at over $100 000, product managers are not only in high demand, but also one of the highest paid occupations within IT field.
Product management is not just for product managers - the skills you learn in effectively taking a product to market are invaluable for a cross-section of business functions and crucial to their ultimate success.
This 8 week, online course is essential for anyone wanting to drive success in a modern business, creating value through scalable solutions and continuous delivery.
This course will teach you the skills to shift your focus to become a product led business - from developing the roadmap and prioritising tasks, to having a clear vision and strategy and owning the full product lifecycle. You will learn how to deliver value to your customers and bridge technical and business worlds using modern, iterative methods.
You will work on a final presentation creating a new product with an accompanying go-to-market strategy that focuses on MVP, KPIs, market analyses, product life cycle and end user research. You will receive personalised feedback from expert mentors working in the field so that you can hit the ground running with confidence when you complete the course.
All students will get free access to Jira Software.
Product Strategy, Product Lifecycle Management, Lean StartUp, Design Thinking, Customer value metrics, Business Model Canvas, Prioritisation Frameworks, Roadmapping, Go-To-Market strategy, Backlog management, Competitor analysis, Product-Market Fit
After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.
Module 1
Introduction to Product Management
Product types
Business model canvas
Product life cycle
Module 2
Product Market Fit
Product vision and opportunities
Value frameworks
Understand your customers
Module 3
What`s the market like?
Market and competitor analysis
Go-To-Market strategy
Initiative Canvas
Module 4
Planning your product idea
Prioritisation frameworks
Test and learn
Strategic product roadmaps
Module 5
Developing your product idea
Minimum Viable Product
Developing your product
Design Sprints
Module 6
Managing your Product Development
Agile Product Management
Success metrics
Product Delivery Plan
Module 7
Launch and beyond
Launch your product
Key technology skills
UX and UI
Module 8
What's next?
Reflect on your project
Future exploration on trends
Tap into industry experts
Get ready to meet some of the biggest names in the business
Jay Stansell has a breadth of experience taking products to market, being a two-time business owner, having started three startups and also having digital experience across three businesses. With a customer focus, Jay respects the governance and people leadership required to take a product from idea to execution.
Experienced Product Manager with over 8 years product delivery experience working for large eCommerce websites, incubators and start-ups. A skilled people manager with a foundation in Product Management, Business Analysis, Project Management and UX. Using data and research to drive opportunities, collaboration and facilitation to drive outcomes, MVP and hypothesis driven development to reduce risk and deliver better results for the business and it's users.