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Product Management

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Product Management isn`t just for product managers. Learn how to create value through scalable solutions and drive business success from some of the best employers in industry. 

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Select a start date
5 Oct 2020

Time commitment
8 weeks (5-8 hours per week) 100% online
A$ 1200 incl GST

Industry partners:

100% online, mentor supported, workplace ready

Why learn Product Management?

Product managers have been touted the new frontier of tech with Seek citing job opportunities up 53% year on year since 2015. With the average salary benchmarking at over $100 000, product managers are not only in high demand, but also one of the highest paid occupations within IT field. 

Product management is not just for product managers - the skills you learn in effectively taking a product to market are invaluable for a cross-section of business functions and crucial to their ultimate success. 

This 8 week, online course is essential for anyone wanting to drive success in a modern business, creating value through scalable solutions and continuous delivery.  

How does it work

This course will teach you the skills to shift your focus to become a product led business - from developing the roadmap and prioritising tasks, to having a clear vision and strategy and owning the full product lifecycle. You will learn how to deliver value to your customers and bridge technical and business worlds using modern, iterative methods.

You will work on a final presentation creating a new product with an accompanying go-to-market strategy that focuses on MVP, KPIs, market analyses, product life cycle and end user research. You will receive personalised feedback from expert mentors working in the field so that you can hit the ground running with confidence when you complete the course. 

All students will get free access to Jira Software

Skills you learn

Product Strategy, Product Lifecycle Management, Lean StartUp, Design Thinking, Customer value metrics, Business Model Canvas, Prioritisation Frameworks, Roadmapping, Go-To-Market strategy, Backlog management, Competitor analysis, Product-Market Fit

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The freedom of online study


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After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Module 1

Introduction to Product Management

Product types

Business model canvas

Product life cycle

Module 2

Product Market Fit

Product vision and opportunities

Value frameworks

Understand your customers

Module 3

What`s the market like?

Market and competitor analysis

Go-To-Market strategy

Initiative Canvas

Module 4

Planning your product idea

Prioritisation frameworks

Test and learn

Strategic product roadmaps

Module 5

Developing your product idea

Minimum Viable Product

Developing your product

Design Sprints

Module 6

Managing your Product Development

Agile Product Management

Success metrics

Product Delivery Plan

Module 7

Launch and beyond

Launch your product

Key technology skills

UX and UI

Module 8

What's next?

Reflect on your project

Future exploration on trends

Tap into industry experts

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Jay StansellFounder at

Jay Stansell has a breadth of experience taking products to market, being a two-time business owner, having started three startups and also having digital experience across three businesses. With a customer focus, Jay respects the governance and people leadership required to take a product from idea to execution.

Brett Robert Lloyd ElliottSenior Product Manager at Envato

Experienced Product Manager with over 8 years product delivery experience working for large eCommerce websites, incubators and start-ups. A skilled people manager with a foundation in Product Management, Business Analysis, Project Management and UX. Using data and research to drive opportunities, collaboration and facilitation to drive outcomes, MVP and hypothesis driven development to reduce risk and deliver better results for the business and it's users.

Learner success teamRMIT Online

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

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