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Developing VR and AR Strategy

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Articulate a clear business strategy around the huge emerging opportunities presented by Virtual and Augmented Reality.

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Next start date
2 Nov 2020

No entry prerequisites
Time commitment
6 weeks (5-7 hours per week) 100% online
A$ 1600 incl GST


100% online, mentor supported, workplace ready education

Why learn Developing VR and AR Strategy

According to research company Gartner, 100 million people will be shopping in Augmented Reality (AR) by 2020. And by 2025, there’ll be over 500 million Virtual Reality (VR) headsets in use worldwide. That’s what Developing VR and AR Strategy is all about. This 6 week course will teach you how to articulate a clear business strategy around VR and AR using Amazon Sumerian software.  You'll be welcomed into a community of diverse professionals and supported by experts from leading organisations like Versent and the Amazon Sumerian team. There’s no other course like it.

How does it work

It’s a hands-on course for managers, tech professionals and entrepreneurs who want to understand the potential of VR and AR. And be ready for it. This course will cover the fundamentals of VR and AR technologies, allow you to upskill in Amazon Sumerian in order to plan a VR/AR proof of concept. You will work with real-world industry case studies, develop business strategies based on VR and AR technologies and get access to live Q&A with global experts from the Amazon Sumerian team and leading local industry partners.

Skills learned

MR/AR/VR fundamentals, Amazon Sumerian, build a use case, business strategy fit, roadmap, proof of concept, Sumerian host

Find out more in our FAQ section.

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Course Structure

Module 1

MR/AR/VR fundamentals

What is MR/AR/VR?

Understanding business fundamentals of MR/AR/VR

Understanding technical fundamentals of MR/AR/VR

Getting started with Sumerian

Module 2

Explore use cases

Select 3 use cases from a list and analyse their relevance to your industry

Import a template to create a Sumerian scene

Module 3

Deep dive into a use case

Use case stakeholder analysis

Business strategy fit

Technical requirements

Create interactions in your Sumerian scene

Module 4

Building a business case

Financial benefits

Prepare a business plan

Import and adapt your Sumerian host

Module 5

Plan your roadmap and strategy

Plan a road map

Design a proof of concept

Identify pivot criteria

Create a custom speech for your Sumerian host

Module 6

What's next

Project reflection with peers 

Tap into industry experts

Future exploration on emerging trends

Learn with Industry Experts

Get ready to meet some of the biggest names in the business

Mark FrancisProduct Marketing Lead, Amazon Sumerian

Mark Francis is Product Marketing Leader, Amazon Sumerian. Prior to joining AWS, Mark worked in Silicon Valley where he served as entrepreneur-in-resident at Intel’s New Technology Group, Vice President for Health Hero Network (acquired by Bosch), and Chief of Staff at Defta Ventures/Accel Japan. Mark has been awarded 9 patents. He has been a board member/advisor to TechChicks, STEAM Carnival, Acuity Ventures, XCube Labs, Christmas in April, and the American Foundation for the Blind.

Jake SmeesterAR/VR Content and Media Specialist, Amazon Sumerian

Jake is a digital marketer with experience in cloud computing services and consulting industries. With a background in creative content creation, video production, and product strategy, he is currently serving as the Content Creative Specialist at Amazon Web Services, creating education content and materials for Amazon Sumerian.

Rhys EvansGeneral Manager, Versent

Rhys has over 15 years' experience in delivering quality business outcomes with technology. He's been a CTO, a leader at NAB and a seasoned systems integrator with a passion for everything being code. He loves a challenge and is passionate about getting tech projects "done, done!"

Mark WolfeCloud Practice Director, Versent

Mark is the go-to guy when you need anything code related solved. He's been a CTO, part of a start-up, developer and all-round network guru. When he's not designing and building software for telecommunications and IoT industries, he spends his time building his self-driving car or mountain biking.

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