Personalisation is everywhere, from the Netflix recommendations you are served, to your Spotify playlist. In a recent study by Accenture, 91% of consumers even said that they were more likely to shop with brands that provided relevant recommendations to them. And yet, are there cases where brands do not need to invest in personalisation for more efficient marketing?
Joining the next On The Couch series with RMIT Online’s CEO, Helen Souness, is Australia’s godfather of brand, Adam Ferrier, who will look at how personalisation and the quest to measure everything might be killing personality in brands. Check out the video above to see the full event.