What is Email Marketing?
Email Marketing is one of the most popular – and effective – marketing channels, with an excellent ROI. In fact, studies have shown that for every dollar spent on Email Marketing, a business generates (on average) $38 in revenue. With new MarTech paving the way for automation and personalisation, email marketing is a critical channel for building an authentic connection with your owned audience.
Good Email Marketing Specialists are hard to find, and they’ve never been in greater demand. Tighter government regulations around data protection have led to a surge in EDM activity, and with 3.9 billion people using email in 2019, businesses are on the hunt for experienced email professionals.
So why learn email marketing? With global users expected to reach 4.48 billion by 2024, and 56% of customers still relying on email as their primary brand communication tool, email marketing is a critical channel. If you’ve been waiting to upskill, now is the time.
Why become an Email Marketing Specialist?
As omni-channel marketing and mobile browsing become more and more common, businesses need healthy direct customer channels, like email marketing.
Email marketing is also a more creative and varied career than you might think. Email Marketing Specialists need to understand Data Analytics, UX Design, copywriting, customer segmentation and broader marketing techniques. It’s an exciting, complex field that segues neatly into other industries.
Here are just a few careers that draw heavily on email marketing:
Digital Marketing Manager
Chief Marketing Officer
5 Reasons To Become an Email Marketer
It opens doors
Any marketing professional will tell you that channel experience is everything. With a solid background in Email Marketing, you can easily broaden your skillset and transition into Content Marketing, Social Media Marketing, UX Design or CRM Management.
It’s a growth area
According to Payscale, the average Email Marketer salary in Australia is $72,000, with even higher wage potential for experienced Email Marketers and consultants. Email marketing qualifications are also an excellent way to leverage a raise or broaden your understanding of MarTech.
It gets results
Qualified Email Marketers can have a huge impact on overall business. Email marketing is great for generating sales, building customer relationships, driving blog traffic or growing social media channels. Don’t forget, 91% of internet users check their email every single day.
It’s never boring
Email Marketing Specialists aren’t just marketers. They have to be writers, designers, editors, data analysts, database guardians and customer engagement experts. It’s one of the most well-rounded and interesting areas of marketing, and provides transferable skills to other areas.
You’ll find Email Marketing Specialists in businesses of every size, across almost every industry. You can work in-house or freelance, for small marketing agencies or global corporate giants, as a full-time employee or part-time consultant.
Email Marketing Careers
Want to learn email marketing? It’s a smart choice. According to Indeed, Marketers in Australia earn around $78,000 per annum. There are thousands of job openings around the country, and SEEK is projecting industry growth of 21.7% over the next five years.
You also don’t need many formal qualifications to get started. While some companies might want a Bachelor’s degree in Marketing (or another related field), many email marketing careers begin with a simple shortcourse. You can even upskill with targeted programs, like RMIT Online’s Salesforce Marketing Cloud Email Specialist.
There are plenty of career options for the skilled Email Marketer. Here are just a few:
Content Marketer | $83,000
CRM Manager | $111,000
Senior Copywriter | $113,000
Graphic Designer | $66,000
Digital Marketing Manager | $85,000
Chief Marketing Officer | $185,000
How to learn Email Marketing for beginners
Learning email marketing never really stops. There are always new platforms, new tools and new techniques to master. But anyone can learn the basics: you don’t necessarily need a marketing qualification or prior experience. There are plenty of online resources, too, if you’re looking to upskill in email automation, digital marketing or customer relationship management.
Our learning content is purpose built for online study and our curriculum is divided into easy-to-follow units. Each unit combines interactive webinars, 1-on-1 tutorials, group work and practical tasks. The ultimate goal is to give you the skills you need for a career in Email Marketing.
Here’s a taste of what you’ll need.
Commitment. Our course content is divided into bite sized chunks, and designed to fit in around your schedule. We recommend studying a few hours every day to stay committed and on track.
Notes. Your RMIT Online mentors will encourage you to take lots of notes. It’s a good way to flag any potential problems.
Collaboration. As part of your course, you’ll be working with qualified Email Marketing Specialists. You’ll also have access to an online peer community.
Knowledge. Email Marketing tools are evolving all the time. We’ll help you stay up-to-date with the latest methodologies.
Resources. There are plenty of great EDM resources out there. These can help during the course, or even after completion.
Learn about email marketing
Want to learn email marketing? You’ve come to the right place. Read as much as you can. Ask questions. Contact one of our RMIT Online course counsellors. You can find all of our email marketing news and coverage below.
RMIT Online email marketing courses
RMIT Online offers a range of email marketing credentialed courses, depending on your career goals and experience. All of them are flexible, fast and verified by industry.
If you’re looking to learn the basics of Digital Marketing, try our Graduate Certificate in Digital Communication Strategy. There are also Future Skills courses dedicated to short, sharp, skills-based learning, like Salesforce Email Marketing or Digital Marketing Strategy.
Topics and courses similar to Email Marketing
Direct channels like email are just one weapon in the Marketer’s arsenal. There’s plenty more to learn, if you’d like to broaden your CV. Check out RMIT Online’s related courses below, including Artificial Intelligence in Marketing, Content and Social Media Marketing and Marketing Analytics and Insights.