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Watch: On the couch with Natalia Bezerra

Natalia Traldi Bezerra, Strategy Director at Isobar joins RMIT Online in our next On the Couch.

In the wake of COVID-19, marketeers have been quickly forced to adapt their marketing strategies to reflect the redirection of consumer's attention: online.

Natalia Traldi Bezerra, Strategy Director at Isobar joined RMIT Online in our "On the Couch" series to talk about how the current global pandemic has been a catalyst for marketing experts to adopt a digital-only marketing approach, as well as how emerging technologies are shaping the digital landscape to provide more bold and brilliant experiences for customers.

Check out the video above to hear Natalia explore some of the game-changing technologies impacting the marketing landscape and how to simplify the complex in an ever-changing environment.

This article was originally published on 14 May 2020